BIG 92.7 FM as the official radio partner for the gala eventwill run on-air contests and would provide live & interesting trivia about the event to the listeners straight from the venue and the jocks will be seen doing their shows LIVE from the venue, brining the event to our listeners. The jocks will also provide all the interesting information, talk to fashion designers and models, and run on-air contests, for our listeners.

Speaking on the occasion Ms. Manisha Tripathi, Station Director - BIG 92.7 FM Delhi said, "We are extremely happy on being a part of the biggest and the most extravagant fashion event Wills Lifestyle India Fashion Week for the third consecutive time, and we look forward to meeting our commitment as the Official Radio Partner. At BIG 92.7 FM, we believe in not only entertaining our listeners but also impacting their lives positively and through our association with Fashion Week, which now involves one and all, we will be able to bring alive all the moments of the event for our listeners and live up to our brand philosophy of - Suno Sunao, Life Banao!"

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

The contest is starting this month simultaneously in seven southern cities of India viz Hyderabad, Chennai, Bangalore, Trivandrum, Kochi, Madurai and Coimbatore. It will run in a total of 150 schools across the seven cities. The contest will include active games like 50 mts hurdles, 6 ft under net crawl and bench walk –judging the students’ activeness, enthusiasm and vigor. The contest winners will get a chance to co-host a show with BIG FM RJs in respective cities in addition to chocolate hampers and many more exciting prizes.

Commenting on the tie up, Mr. Nirupam Sonu, Vice President- Programming- BIG 92.7 FM, said, “Our brand philosophy is to not only entertain people but also make their lives and hence we are constantly engaging ourselves in activities that give us a chance to live up to our brand philosophy. Getting active means a healthier lifestyle and more energy to do things .Through ‘Nestle Milky Bar School Champs’ contest we desire to encourage kids to go out and play more often so that they lead a healthier and an active life. I am confident; kids are going to love this contest.”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

BIG 92.7 FM’s “Jumaani ki Zubbani” is a show which is all set to entertain its listeners and provide them with information on Numerology. RJ Sanjay Jumaani will start his show with “Jumaani Vani” where he will highlight one event of the past week which will have his own take about the event. RJ Sanjay Jumaani will focus on Bollywood and how numerology plays a vital role in Bollywood through his segment called “Mera Number Kab Aayega”. Jumaani will also talk about the importance of Numerology and will inform listeners on how to calculate their lucky number through his segment on “Mera Waala Number” and “Score Kya Hai” respectively. His segment titled “Numero Logic” will invite queries from listeners

RJ Sanjay B Jumaani who is all excited about the show says “numbers and names alone cannot ensure success, there has to be hard work attached to every act. I feel very privileged to be back in radio as years back I started my media journey through radio only and With this show I feel honoured that BIG 92.7 FM has recognized my expertise and has come forward with an entire show dedicated to its listeners on how numbers and names play a vital role in everyone’s life. If ur add ‘BIG 92.7’ the total comes to 6 which represents venue, planet of success. ”

Speaking about the new show , Mr. Nirupam Sonu, Vice President- Programming- BIG 92.7 FM, said, said “At BIG 92.7 FM we always bring best for our listeners and ensure that we are meeting listener requirements. ‘Jumaani ki Zubbani’ is a new initiative purely keeping up with the ‘Vibe of the City’, which will be carried to all the Hindi speaking market. RJ Sanjay B Jumaani is known for his expertise in the field of Numerology and its pleasure having him with us. We also plan to have a segment of the same in our regular breakfast show during weekdays. I am sure that his amazing ability to talk and interact with listeners will surely be recognized by our listeners. Our philosophy at BIG is to capture the pulse of the listener and to give them the best they can get.”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

The Navratra Special CD was being given away to the listeners of MY FM via on air interactions with the listeners and also through outdoor broadcasts in temples or close to temples during Navratas. The CD’s content and Bhajans were savoured by the people across 7 States of Punjab, Haryana, Gujarat, Rajasthan, Madhya Pradesh, Chhattisgarh and Maharashtra through MY FM’s 17 stations. This CD is an indication ofMY FM’s sincere approach to relate with its listeners by showing respect to their religious sentiments.

CD. Apart from the CD presentation by MY FM, during Navratras, MY FM listeners also heard aakhyaan of each avatar of Maa Dugra. And also to Navratras songs on NAV DURGA in the Bhakti segment. Garba performances were also arranged in cities likeBhopal and Ahmedabad by MY FM.

Elaborating on the concept 94.3 MY FM Synergy Media Entertainment Ltd COO Mr. Harrish M. Bhatia said, “It is a humble but sincere step by MY FM to strengthen its bond with the listeners and I am confident that we shall be doing more of such activities to satiate our listener’s spiritual urge”

Source: Press release distribution via India PRwire

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

“D. B. Corp Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers at www.enam.com, www.kotak.com and www.citibank.co.in. Investors should note that an investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the section titled ‘Risk Factors’ of the DRHP.”

Listeners who tuned into BIG 92.7 FM on the 9th of Oct got a chance to win attractive gifts through the day as part of the anniversary celebrations. Celebrities like Darshan, Sharmila Mandre, Diganth and many more went on-air to wish BIG FM a very happy and successful birthday.

Speaking about the initiative Sunil Kumaran, Cluster Head, BIG 92.7 FM, Karnataka & Kerala said, “For the past two years we have been entertaining our listeners with great content as well as creating awareness pertaining to various social issues. BIG 92.7 FM strongly believes in involving its listeners in any celebration and hence we decided to celebrate our anniversary with these lovely children from Asha Nilaya .”

BIG 92.7 FM, the first private kannada FM station has positioned itself as a strong player in Bangalore and has been delivering what it promised (Keli Kelisi life Nimmadagisi!) when the station was launched on 9th Oct 2006.

Over the past two years BIG FM has successfully positioned itself as a station which emphasises on Smart Wit and Humor and has successfully initiated ground breaking events like Chipak Ke Jeeto / Kai Ittare Karu (endurance challenge to win a Hyundai i10), Sing with Sonu Contest (Winner gets to sing on stage with Sonu Niigaam), Comedy Ganesha Contest, Wagon R Smart Challenge (Smartest person wins a Maruti Wagon R Duo) and many more.

All these and many more initiatives have helped BIG FM Bangalore become the No 1 station in the city for over 14 weeks in a row with almost 23 lakh listeners tuning in every week according to the latest RAM results.

Source: Press release distribution via India PRwire

About BIG 92.7 FM

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.

In the run up to the festival, the station had also arranged to teach garba steps to citizens wanting to flaunt new dancing styles. The activity named ‘Pappu can Dance’ saw huge participation as people thronged Thakkur Mall to learn from famous choreographer Pratik Jani.

BIG FM team in Gujarat has ensured that its listeners enjoy all 9 nights at the best venues in the three cities of Surat, Vadodara and Rajkot.

In Surat, the station has tied up with Indoor Stadium, Surat's biggest garba venue and will be airing all the excitement at the Indoor Stadium from 9 pm to 1 am throughout Navratri. A Big Booth will be placed inside the stadium from where celebrities, organizers and winners of different competitions shall get a chance to go on-air.

Vadodara BIG FM has tied up with 3 different garba organizers – Yugshakti Garba, Shishu Sanskriti Garba and the Polo Club. During 9 days of Navratri, 500 passes will be given away on-air.

In Rajkot, BIG FM is organizing an interesting contest called ‘Lose to win’. Many garba revellers experience considerable weight loss at the end of 9 days of Navratri as they dance for 4-5 hours every night, in addition to the practice sessions they attend before Navratris. Through its ‘Lose to win’ contest, BIG FM will reward two garba dancers who will lose the maximum amount of weight at the end of Navratri. They will take home Rs. (W x 1000) for the weight they lose, where W stands for the amount of weight lost.

In addition to this, loyal listeners of BIG FM Rajkot will get to dance at various venues where BIG FM has exclusive tie ups – Pioneer Group (the biggest garba organizers in Rajkot), Surbhi Group,

Friends Group (run by electronic media based in Rajkot) and the Neel City Club.

At all the BIG FM stations in Gujarat, on-air programmes designed for Navratri, will have interviews with celebrities performing at partner venues, debutant Garba troupes, RJ talk on fashion tips, style check and modern garba attires. The early morning show Sehar will play live Aarti, Stuti and Navchandi Path from renowned Amba Mata temples in each cit y. The BIG Chai will talk about the nine avatars of Goddess Amba and provide interesting information about the history of city's oldest temples.

Commenting on BIG 92.7 FM’s Navratri celebration plans, Mr. Anand Chakravarthy, Vice President, Marketing – BIG 92.7 FM, said, “BIG 92.7 FM has always celebrated occasions big and small with great fervour and gusto. We conceptualize activities which entertain the people and make them feel connected to us. The listener today is more evolved and highly sensitized to the medium. This makes it very important for any brand to engage him proactively in a manner which he can relate to, through value-added initiatives which are ‘meaningfully relevant’ to him. Our contests and activities are weaved keeping this factor in mind. We are hoping to give a true ‘Life Banao’ experience to our listeners this Navratri.”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

MY FM has the highest number of listeners- almost 60% and is also rated much higher in the survey on the Top of the Mind awareness level. The survey was conducted in the months of August – September’08. It has also been found that MY FM is frontrunner in terms of Day After Recall and has emerged as the most favourite FM Channel of the city.

The survey has thrown in many insights on consumption pattern and media habits of the people. The media consumption in Chandigarh, especially of radio has been found to be more than TV and Print media. The weekly consumption of radio in Chandigarh is 6.83 days as against the TV’s 6.6 days.

Source: Press release distribution via India PRwire

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

“D. B. Corp Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers at www.enam.com, www.kotak.com and www.citibank.co.in. Investors should note that an investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the section titled ‘Risk Factors’ of the DRHP.”

While the survey results from Guwahati indicate BIG FM enjoying a clear leadership in yesterday listenership across all SECs, outcome from Vadodara indicates that affluent Vadadorians listen to BIG FM more than any other station.

Here is how BIG FM compares with other stations in Vadodara :

Yesterday Listenership (%) amongst SEC A + B, in Vadodara city

BIG FM - 62 %

Radio Mirchi - 60%

Radio City - 33%

SFM - 9%

Vividh Bharati - 40%

In Guwahati, BIG FM has also emerged as the most preferred station with the highest popularity ratings of all its RJ’s occupying the top slots.

The list of cities where BIG FM reigns supreme is growing very fast. First it was Kolkata, followed by other metro cities like Delhi, Bangalore and Hyderabad. While the findings from Chandigarh research, gave BIG FM team a reason to cheer last week, Surat team celebrated their success earlier in the first week of September.

Commenting on the successive leadership stories of BIG FM, Mr. Anand Chakravarthy, Vice President-Marketing, BIG 92.7 FM said “Increasingly Tier-II cities are being tagged as ‘'India's Next Destination Cities' for the progress they have made in developing infrastructure and attracting investments. Strong and weaker brands all use research to try to stay in touch with their customers. But the winning brands can innovate quickly and bring fresh ideas to the market. We have worked hard to bring to our listeners the music and programmes of their liking and coming years will only see our offerings strengthen.“

He further added “With the radio industry reaching new heights in terms of growth and nationwide reach, consumer surveys can prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy. Findings by TAM and independent market research companies like Indica endorse the fact that BIG 92.7 FM continues to offer a superior communication platform for our advertisers and the marketing community”.

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

The camp was lead by RJs of BIG 92.7 FM who donated blood as a mark to thank all their listeners for supporting them for the past two years. Listeners of BIG 92.7 FM also participated in the camp.

Source: Press release distribution via India PRwire

About BIG 92.7 FM’s anniversary celebration:

BIG 92.7 FM Chennai celebrated its second anniversary on 27th September 2008 with a BIG Bang. BIG 92.7 FM’s birthday The celebration included loads of fun, listener interactions, prizes and activities made all Tamilians feel proud of being associated with the radio station.

On 26th September 2008, BIG 92.7 FM went live from outside the studio as all the RJs of BIG 92.7 FM did their shows live from various touch points of the city. The RJs touch based with Chennaites and played on-air games and contests thereby gratifying listeners with various gifts and goodies on the spot.

Speaking about the celebration PB Ramaswamy, Cluster Director, BIG 92.7 FM, TamilNadu said, “In Continuation with our tagline, Kekkalam Pesalam life Kondadalam, for the past two year we have been entertaining our listeners as well as creating awareness pertaining to various issues and events and will continue to do the same for the years to come. BIG 92.7 FM believes in involving its listeners in any celebration and hence we had lined up great on-air content and on-ground events exclusively to entertain our listeners.”

BIG 92.7 FM. Kekkalam Pesalam Life Kondadalam.

“To be the first choice of listeners as we not only entertain but positively impact and transform their lives”

In Delhi, to make the celebration all the more exciting, BIG FM has introduced a ‘BIG Hero Award’ in which few categories have been short listed by BIG FM as the real heroes of Delhi, including – Delhi Police, Connaught Place, Delhi Metro, Delhi University, Delhi’s Music, Delhi’s Food, Delhi’s Fetish for Fashion and Delhi’s passion for Cricket. These categories will be then shared with the listeners for them to vote for their Biggest Hero. BIG FM has identified these categories based on the impact they have on the daily lives of every Delhi-ite and also on the overall development of the city. The week-long campaign has begun from 19 September and will culminate with a gala felicitation ceremony. The ‘BIG Hero Award’ has been conceptualised to celebrate aspects of Delhi that make Delhi-ites proud of what they own and to salute the true spirit of Delhi as it remains undeterred from all the recent acts of violence.

Hyderabad’s Bindaas BIG FM station plans to celebrate its 2nd Anniversary by inviting listeners to co-host on-air shows with BIG RJs. Listeners will be invited to register themselves by sending smses and one minute link through IVR numbers. BIG RJs will also visit various prominent locations of the city to hold auditions for the same. The station will also witness huge number of celebrity interactions and interviews.

Chennai’s BIG 92.7 FM in continuation to its Tamilian’s Pride celebration will celebrate its second anniversary involving and gratifying listeners in various ways. The entire celebration will be spread across three days ie from 26th September 2008 till 28th September 2008. The celebrations will include live on-air shows from various touch points of the city. There will be a spot the BIG Bus contest and listeners will be gratified accordingly. On 28th September BIG 92.7 FM will conduct a blood donation camp..

Speaking on the occasion, Mr. Anand Chakravarthy, Vice President – Marketing, BIG 92.7 FM - Delhi, said “It’s been two years and the response that we have been receiving is very encouraging. We have given each of these cities what it loves the most – Entertainment, Music and an attitude. To make our 2nd Anniversary celebrations all the more special, each of the station has made some grand plans and promises to keep up to the brand of entertaining the listeners. BIG 92.7 FM has always been very innovative in entertaining the listeners, be it on- air though spikes or the new programming strategies, or be it on-ground starting from the BIG Booth to placing the booth on a Live Hoarding, to giving some enthralling music concerts….the list is endless. Its been possible only because of the support that our listeners have been extending, that we have grown this BIG in just two years. It is only going to get bigger with our constant endeavour to deliver wholesome entertainment to our listeners and also reach out and impact their lives in a positive manner.”

Source: Press release distribution via India PRwire

This month-long National activity promotion titled – WagonR Smart Challenge has been launched in 16 cities across the country, independently in East, West, North and South zones. The activity will follow an interesting format judging the contestants for nothing else but their smartness. The activity revolves around themes like Smart Shopping, Smart Saving, Smart Parenting, Smart Grooming and of course – Smart Driving.

Conceptualization and planning of this grand event goes to the credit of BIG FM & Hakuhodo Percept (Maruti Suzuki’s Creative Agency). Individuals can participate in the contest both on and off-air – by solving intriguing riddles and outwitting others with their smart impromptu speeches. In addition to getting into the contest on-air, people will get a chance to do a wild-card entry by test-driving a WagonR Duo. Event is being held in Bangalore, Chennai, Hyderabad, Trivandrum, Delhi, Chandigarh, Kanpur, Jalandhar, Kolkata, Indore, Guwahati, Bhubaneshwar, Surat, Mumbai, Vadodara and Goa (covering almost all the key cities in India). The final rounds, scheduled for 28 September in Bangalore and 18 October in Delhi, Mumbai, and Kolkata; will see one finalist from each zone, driving away a Brand new WagonR Duo.

Loads of gifts involved - Prizes worth millions of rupees, in addition to the 4 Wagon R Duos – one for each zone, there are 32 DVD players, 64 Ipods, 60 pen drives and several other goodies like t-shirts, caps etc. for the contestants to win.

Speaking on the launch of the activity, Mr. Anand Chakravarthy, Vice President, Marketing – BIG 92.7 FM, said “Increasingly, radio is being seen as part of the 360 degree effort to engage the consumer through a mix of radio interactivity, activation and BTL promotions forming a very comprehensive and accountable option to the typical use of mass media. The listener today is more evolved and highly sensitized to the medium. This makes it very important for any brand to engage him proactively in a manner which he can relate to, through value-added initiatives which are ‘meaningfully relevant’ to him. Through this activity, we are doing just that. Most of the campaigns that we have done in the past have borne fruitful results and we hope, this activity will surpass all that we have achieved so far”.

Mr Vaibhav Gupta -– Asst. GM (Marketing Head), Maruti Suzuki commented “Wagon R Duo that was launched two years ago, has been very well received by consumers owing to its better fuel efficiency and the option of switching between LPG and petrol. The brand truly identifies with it’s proposition of ‘for the smarter generation’ and that’s what we wanted to promote through this activity. But of course we want to promote it further, Since the brand identifies well with youth. We wanted to explore ‘smarter’ mediums of communicating the benefits; We realize that radio has emerged from a supportive medium to a preferred medium to reach out to the masses. It is a habit forming medium which creates a deep personal connect with the listeners. Hence, with the support of BIG FM, we aim to indulge in communications by winning attention and involvement of prospective buyers, bring the spirit of the brand to life in a distinctive way, genuinely motivate consumers, and ultimately lead them to buy. “

BIG 92.7 FM – Suno Sunao, Life Banao!

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

Survey Highlights

• BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
• Yesterday listnership is the highest across all SECs.
• ‘Puppy Khuppy’ is the highest recalled interstitial and very highly associated with BIG FM.
• 9 Baje ki setting Jock “Meenakshi” of BIG FM is the highest recalled RJ followed by RJ “Pankaj” and “Anubhav”.
• Out of top 5 recalled RJs, 2 are from BIG FM.

Since its launch, the Station has created a new meaning to the word ‘entertainment’ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Chandigarh. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Chandigarh by organizing RJ Marathon with RJ Pankaj and Anubhav, singing competition Koyel Punjab Di, Soney ki Baarish and occasion specific events like Vijay Diwas on Kargil Victory Day, Ice Cream Day, Rain Dance Party on Holi, BIG CITY KITTY to celebrate Women’s Day, organizing meet and greets for Listeners and Jocks. BIG FM, Chandigarh has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by Pankaj and Anubhav. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous’ fresher hunt event which BIG FM is organizing at various college campuses in the city.

Speaking on the occasion, Siddharth Bhardwaj, Regional Director, North – I, BIG 92.7 FM, said, “The Indica Research is a reflection of the service commitment, execution excellence and innovation that the station team delivers on air and on ground. We always try to be a true reflection of the ‘vibe of the city’ and will continue to play the role of a platform for self expression for the people of Chandigarh. BIG 92.7 FM Chandigarh continues to offer a superior communication platform for our advertisers and the marketing community and would strive to strengthen the offering in the coming years. Suno Sunao, Life Banao!”

Source: Press release distribution via India PRwire

About BIG FM

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454

Seen in the photos :

Photo 1 : “Zinga lala hu hu, Zinga lala hu” – here is a contestant showcasing her dancing skills after winning the creative hair-do round

Photo 2 : “Gabbar Samba Wamba...kaha hain sab?”..here is a contestant checking his voice box on the decibel meter –

the louder one shouts the easier the question becomes

Photo 3 : “Yahoo! Chahe koi mujhe junglee kahe!” – another contestant trying his luck on the decibel meter.

Photo 4: “Yeh kya hain?....Khosla ka Ghosla…ya fir Chidiya ka!?” – here is another contestant with her creative hair –do…this round requires participants to make a funky hair-do on the spot with whatever material is given to them…like grass, flowers, leaves and branches! …winner of this round gets a funky hair do – courtesy Streax hair products.

Photo 5 :”Main chali main chali, pichhe pichhe jahaan” – this contestant is being judged for her dancing skills – the final round of the contest

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

With the growth of the category and nationwide reach of the radio industry reaching new heights, Indica’s format of timely and continuous information data provision will prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy.

Survey Highlights

• BIG 92.7 FM is No. 1 in Yesterday Listnership and Retention rate.
• Yesterday listnership is the highest across all SECs.
• ‘Devlo’ is the highest recalled interstitial and very highly associated with Big FM.
• “Suno Sunao Life Banao” is the highest recalled tagline and very highly associated with Big FM.
• Breakfast Jock “Setuu” of Big FM is the highest recalled RJ.
• Out of top 5 recalled RJs, 2 are from Big FM.
• Big FM is No. 1 during Morning Prime Time, Afternoon and Evening Prime Time.

Since its launch, the Station has created a new meaning to the word ‘entertainment’ in the city and has been instrumental in bridging the social gap and creating awareness among the people of the Surat. Besides providing entertainment through music, BIG FM has also ingeniously entertained the populace of Surat by organizing BIG CUP Corporate Cricket Tournament, Singing Competitions, Kite flying competitions, and occasion specific events like Mere Yaar ki Shaadi hain during wedding season, Heera no BIG Varsaad in the run up to Valentine’s Day, BIG Education Mela soon after results were out for school and college students, NRI Week to assist and entertain NRGs when they visit India, World No Tobacco Day, April Fool’s Day, Mother’s Day, Women’s Day, Aloona Vrat etc. BIG FM, Surat has also enthusiastically celebrated Diwali, Holi, Janmashtami, Navratri and New Year along with its listeners. The recent feat of 105 hours marathon achieved by its Breakfast Jock Setuu is still fresh in the minds of Surtis. And the city is very well responding to the on-going ‘Sony Ericsson BIG Loud and Famous’ fresher hunt event which BIG FM is organizing at various college campuses in the city.

Speaking on the occasion, Arjun Singgh Baran, Regional Director - West, BIG 92.7 FM, said “Considering the fact that Surat station celebrated its anniversary, hardly a fortnight ago, these findings by Indica Research have greatly boosted the confidence of our team. We have worked hard to bring to our listeners the music and programmes of their liking and all I can say is that the coming years will only see our offerings strengthen. BIG 92.7 FM Surat continues to offer a superior communication platform for our advertisers and the marketing community. We are a true reflection of the ‘vibe of the city’ and will continue to play the role of a platform for self expression for the people of Surat. Suno Sunao, Life Banao!”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

In Surat, BIG FM has erected a big Ganesh hoarding of 30ft x 35 ft on Athwa Lines. A slate has been put up under the Ganesh idol that features different messages each day like Beti Bachao, Global warming, Literacy etc. The first message read ‘ Ganpati Aavya, Moj maja laavya’ , another message read ‘ Padhoge to aage badhoge’. BIG FM has tied up with Surat city’s biggest Ganesh Pandal – Mota Mandir Yuvak Pandal and also the Macchiwaad Pandal behind Gandhi Smruti. BIG FM shall also arrange free Ganesh visarjan for the winners of its on-air contests and shall cover Ganesh Visarjan live from various ghats. The station is daily covering live evening aarti from Ganesha Pandals and famous Ganesh temples of the city.

City of Vadodara is especially abuzz with excitement during Ganesh festival owing to its cosmopolitan culture. BIG FM has tied up with two of the most renowned Ganpati mandaps in Vadodara, viz. “Shamal Bechar Pol Yuvak Mandal”, Mandavi and “Tal Falia Sarvajanik Bal Yuvak Mandal”, Rajmahal road. Vadodara BIG FM has erected a radio booth outside Shamal Bechar Pol Ganpati Mandap. In this radio booth, Ganeshji has been portrayed as a radio jockey with various studio elements such as headphones, studio mike, studio console etc. And this isn’t a dummy studio; BIG RJs are hosting shows from this studio in evenings between 6:30 and 10:30. Various competitions like laddoo eating competition, best Ganesh idol, best Ganesh pandal etc have also be organised during the course of 10 days. Apart from this everyday BIG RJs are covering activities from various Ganpati mandaps across Vadodara.

Rajkot station has tied up with Mangal Murti Social Group, the biggest Ganesh Pandal of Rajkot city. Apart from on-air celebrations on Ganesh Festival flavour, RJs are covering aarti’s and activities live from impressive Ganesh Pandals & temples in the city.

Speaking on the occasion, Arjun Singgh Baran, Regional Director – West, BIG 92.7 FM said “As the favourite FM station in Surat, Vadodara and Rajkot, we are continuously pushing the envelope in terms of content and innovation for our listeners. This festival season we have come up with on and off ground programmes that truly bring out the true spirit of Ganesh Festival”.

Source: Press release distribution via India PRwire

About BIG 92.7 FM

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country.

Produced by Ritesh Sidhwani and Farhan Akhtar, ‘Rock-On’ has been directed by Abhishek Kapoor and cinematographed by Jason West. ‘Rock On’ marks the debut of Farhan Akhtar as an actor and singer in the film and Prachi Desai, who was so far the dearest Bahu on mini screen. The movie also stars Arjun Rampal, Purab Kohli, Sahana Goswami and Luke Kenny. The film, which saw a release on August, 29, 2008, has enthralled cine goers with some great foot thumping numbers. The music scored by Shankar, Ehsaan & Loy with Javed Akhtar’s lyrics has struck a chord with millions of music lovers.

In its endeavor to further cement the clear leadership that it enjoys amongst the youth of Delhi as the radio station of choice, BIG 92.7 FM, India’s first and Delhi’s only 100 chartbuster station, for the first time ever brings the Rock On team performing live on 6 September (Saturday), 7 pm onwards at the Select City Walk, Saket, New Delhi.

BIG 92.7 FM offered a great opportunity for the film to garner nation-wide reach and popularity while connecting to fans across India.

“Delhi’s only 100 Chartbuster Station, BIG 92.7 FM is bringing the best in music and movies together in Delhi, all on one evening, one stage, live –in concert. This is a unique experience that we are bringing to our listeners in Delhi and one that will be remembered for a long time to come.” said Ms. Manisha Tripathi, Station Director - BIG 92.7 FM

Source: Press release distribution via India PRwire

About BIG 92.7 FM

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

Having their neighborhood Ganpati come out as a winner is a BIG sense of achievement for Mumbaikars’, and doing just this is BIG 92.7 FM who will be running on-air contests for listeners’ asking them to nominate their ‘society pandals’ for the ‘BIG Bappa Morya’ contest. There will be eminent personalities from various walks of life like Isha Koppikar, Sunidhi Chauhan, Abhijeet Sawant, Mika, Jojo, Sunil Pal, Mink, Luke Kenny, Mahesh Manjrekar & Ashish Vidyarthi, going around town along with BIG 92.7 FM RJ Archana Jani to shortlist the TOP 3 pandals of Mumbai. The ‘Best Pandal’ will be judged basis various parameters like décor, whether eco-friendly or not, the Ganesh murthi etc, and the pandal with the maximum number of votes received from BIG 92.7 FM listeners’ will walk away with the BIG Bappa Morya’ trophy!

To participate in the ‘BIG Bappa Morya’ contest and vote for your favourite pandal, listeners’ can sms BAPPA space PANDAL and send it to 55454.

Speaking on the ocassion, Mr. Sudarshan Saha, Station Head - Mumbai, BIG 92.7FM said, "It is our constant endeavor to live up to the brand-line of SUNO SUNAO, LIFE BANAO and hence positively impact lives in everything that we do. With ‘Airtel BIG BAPPA MORYA’, every Mumbaikar will now get a chance to emerge as a winner with a feeling of achievement! Ganesh Utsav is a festival that ushers in cheer, hope and goodness, and we have put together a slew of initiatives for a wholesome entertainment mix right from Ganpati till the end of the festive season to ensure that all radio sets in Mumbai are tuned in to BIG 92.7 FM”

With an excellent line-up of on-air & off-air initiatives providing a wholesome entertainment for its listeners’, BIG 92.7 FM will be also be bringing in daily theme-based BIG Bappa’s in the shows picking up topical focuses related to Bollywood & TV, cricket, music, gadgets, dance & theatre, eco-friendly celebrations, must-visit pandals, Visarjan etc throughout all days of the festival. There will be popular Maharashtrian personalities known for hosting Ganpati in their houses, share their experiences & significance of the festival exclusively on BIG 92.7 FM!

BIG 92.7 FM’s programming mix for its listeners’ has been specially created keeping their requirements in mind with an attempt to urge every Mumbaikar to go the ECO-FRIENDLY way, this Ganesh Chaturthi! BIG 92.7 FM RJ Rohit, who adopted an innovative way of non-stop RJing for 106 hours, has already created quite a stir in the city with his support for the cause.

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

In sync with the ‘Vibe of the City’, BIG 92.7 FM with this latest offering, has put together an interesting programming mix which will give every Mumbaikar across 70 Lakh household who tune into radio every week, a chance to be blessed by the LORD!

The station will be airing daily LIVE Ganesha Aarti’s every evening, giving Mumbaikars’ seek the LORD’s blessings from wherever they are by just tuning in to BIG 92.7 FM, be it home, work or even while commuting. Mumbaikars are hard pressed for time, and with this initiative, it will ensure all devotees get a chance to have the ‘LORD’s darshan’ considering the unimaginable crowd in queues waiting long hours patiently for their turn.

The 10-day celebration, beginning September 3, 2008 will see BIG 92.7 FM provide a wholesome entertainment mix, taking the festival to every Mumbaikars’ house. There will be a LIVE BIG 92.7 FM booth installed for all days during the festival next to the city’s most revered Ganpati idol giving round-the clock updates by the BIG 92.7 FM RJs. Also, BIG 92.7 FM’s excellent line-up of programming mix has been specially created keeping their listeners’ requirements in mind, which is also an attempt to support a cause - urging every Mumbaikar to go the ECO-FRIENDLY way, this Ganesh Chaturthi!

BIG 92.7 FM RJ Rohit, who adopted an innovative way of non-stop RJing for 106 hours, has already created quite a stir in the city with his support for the cause.

True to its brand positioning of Suno Sunao, Life Banao! BIG 92.7 FM’s latest offering is an initiative to reach out to every Mumbaikar by making them part of the city’s most celebrated festival

Speaking on the ocassion Mr. Sudarshan Saha, Station Head - Mumbai, BIG 92.FM, said, "It is our constant endeavor to live up to the brand-line SUNO SUNAO, LIFE BANAO and hence positively impact lives in everything that we do Every Mumbaikar would love to be present for the LABAUG CHA RAJA Aarti every evening for the 10 day Ganesh festival. However, being hard pressed for time, it is indeed difficult sometimes to make it to the pandal even for a day, for many of us. With this initiative, we showcase the power of Radio, by bringing the Lord’s blessings through the medium to every household. We have a slew of initiatives lined up from Ganpati till the end of the festive season to ensure that all radio sets in Mumbai are tuned in to BIG 92.7 FM”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

RJ Tarana who hosts the popular Good Morning Mumbai show along with Zaara the host of Chill Fataafat, the station’s evening show, were positioned in the campaign, which is being promoted online, in print, outdoors and on air, as the “Hijackers”, and invited fans to come find Shiney by engaging in a hunt for clues across the city leading to an undisclosed location where he was being “held”.

“This is Fun Fataafat,” says Vhernon Ibrahim, National Programming Director, Radio One, 94.3 FM. “Bollywood and the city including its places, landmarks, unique characteristics etc. are two pillars of Radio One’s programming. The contest offers participants a chance to engage in a game that tests their knowledge of the city in an entertaining way and rewards them with a chance to meet a Bollywood star.”

Adds Vineet Singh Hukamani, CEO Radio One, “Radio One has set itself apart through its creative approach in all cities where it has a presence. The Radio One Hijack Contest is just another example of this.”

Radio ONE has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Pune and will soon launch in Calcutta.

Source: Press release distribution via India PRwire

All week long, the station will play the phrase “Mera Bharat Mahan” on air, with each word in the voice of a different celebrity. Listeners have to identify the voice of each celebrity. Each voice identified correctly by a participant wins him Rs.1000 in cash. [r2]

Says Vehrnon Ibrahim, National Programming Director, Radio One, “This is Freedom Fataafat! Radio One listeners can connect instantly to the spirit of celebration in a fun way by participating in this contest and winning “fataafat”.”

Radio ONE has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Pune and will soon launch in Calcutta.

[r1]It’s the 61st year

[r2]The participants who identify all 3 voices in Mera Bharat Mahan gets to win Rs.1000/- in the first hour and the prize money goes up by Rs.1000/- every hour after that.

Source: Press release distribution via India PRwire

The station announced the beginning of the Fataafat Ganesha promotion that runs from Ganesh Chaturthi right up till Visarjan Day offering listeners the opportunity to win a host of festive goodies, participate in contests and learn interesting facts about Ganapati and the festival in the city.

Contestants from various Ganapati mandals will be invited to vie for honours during Elake Jung on the station’s very popular Good Morning Mumbai show, which in this period will be based on Ganapati related trivia. Listeners, who call in to share their stories of Ganapati, stand a chance to win lots of goodies to help decorate their idols, on the station’s Mid Day and College Radio shows. RJ Prachi will be visiting homes of listeners as well, getting them to share their story of the celebrations, adding a first-hand-feel to the festive spirit.

Also up for grabs are season’s passes to the Siddhivinayak Temple worth Rs. 5000 each that enable visitors to skip darshan queues, as well as Radio One thalis that include a diya, kaju katli, haldi kumkum and a haar.

In an effort to promote an eco friendly festival, the station’s programming will include tips on making eco-friendly idols, as well as places where one can buy these. On Visarjan Day, the station will play Radio One’s Ganapati Top 10, the best songs to rock to this Ganapati, while RJs will report in live from the trail of Ganapati’s on their way to Visarjan. Traffic updates from Radio One’s tie up with Australian firm ITN, will ensure that the most reliable news on traffic movements is conveyed to listeners as they make their way across the city during this period.

Says Vehrnon Ibrahim, National Programming Director, Radio One, “This is Fataafat Ganesha. Radio One’s focus for the festive season is on providing an instant connect for listeners to what’s most relevant in the city, in an entertaining way, and playing the hottest music for the moment.”

Radio ONE has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Pune and will soon launch in Calcutta.

Source: Press release distribution via India PRwire

'Rock On' marks the debut of Farhan Akhtar as an actor and singer in the film as well Prachi Desai, who was so far the dearest Bahu on mini screen. The movie also stars Arjun Rampal, Purab Kohli, Sahana Goswami and Luke Kenny. The film, which sees a world wide release on August, 29, 2008, would enthrall cine goers with some great foot thumping numbers. The music scored by Shankar Esaan & Loy with Javed Akhtar's lyrics is bound to strike a chord with millions of music lovers.

BIG 92.7 FM has exhaustive plans for the movie promotion to create unprecedented buzz around it and will be generating the biggest bang for the buck! Live performances by Shankar Esaan & Loy as well as Farhan Akhtar, a hunt for Campus Rockstars, a mesmerising Jugalbandi between Farhan and dad Javed Akhtar , meet and greet with the cast and crew of 'Rock On', the list is endless. There are also various prizes in store for the listeners like autographed CDs, Jackets from 'Rock On', Guitars and other exciting movie merchandise BIG 92.7 FM will be offering a great opportunity for the film to garner nation-wide reach and popularity while connecting to fans across India.

"BIG FM has almost defined the way movies are presented as entertainment on Radio today. We are happy to be the exclusive radio partners with this years most anticipated film 'ROCK ON'. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie to generate listener interest and thereby promote the movie far more effectively. We are sure that our combination of on and off-air package will make for great content and listener involvement across the BIG FM network. With the youth as our core target audience, Rock On fits the bill as it portrays a story of four young boys who live for their dreams. A truly life banao concept! " said Mr. Nirupam Sonu, Vice President-Programming, BIG 92.7 FM Synopsis-Rock On The film revolves around 4 young boys who put together the greatest band this country has ever seen but never make it. Ten years hence fate conspires to bring them together again and set them on a journey back to where they left off.

A soul-searching pilgrimage into their past, is what 'Rock On' is all about. Produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment the film is being directed by Abhishek Kapoor. 'Rock on' also stars Farhan Akhtar, Arjun Rampal, Prachi Desai, Purab Kohli, Sahana Goswami and Luke Kenny.Other credits include music by Shankar, Eshaan & Loy with lyrics by Javed Akhtar and cinematography by Jason West.

Source: Press release distribution via India PRwire

BIG 92.7 FM, India's No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

The MY FM listeners enthusiastically participated in the on ground activities that were held over the weekend. Some exciting action happened in games like the “Alu Putt” – Shot Putt ka sautela bhai – where participants took shots with potatoes on a spoon held in their mouth, “Hawa Hawaii” – where the contests faced an endurance test of swimming in the air for the longest time, the “Bhag Lay” – a take on the Relay – where people had to cover a twisted path in the shortest time while they were blindfolded. In “Lakeer ka Fakir” the participants were blindfolded and had to walk down a straight line and in the twisted version of the Long Jump the participants had to sit and jump three times and the person covering the longest distance won the “Jumping Jack” competition.

On air activities have also started which include some very interesting games like the “Dupki Maar” – where participants have to choose from two songs and dive into one by answering questions related to the song. The “Jai Villain Throw” – another exciting competition has competing participants figuring out the Villain in the movie from which a song is played. The first person to shout “Jhelompics” gets to answer the questions. Similarly in the “Songlastics” participants have to guess the song through a hook that is played backwards. The 100 meter dash also got its Jhelompics version called the “10 Second Saans Le” where the caller singing the maximum lyrics of a song in 10 seconds wins the medal. The hurdle race has been transformed into a musical version called the “Kuddi Maar” where participants have to fill in the words that have been edited out of the songs played on air. These games are played throughout the day and listeners can call in and participate.

For the closing ceremony of the "Jhelompics - Olympics ka sautela bhai" , 94.3 MY FM will have a special function where the medals will be awarded to winning participants and the pictures of “Champions of Jhelompics” will adorn the “Jhelompics Wall of Fame” at every MY FM Station.

The gamut of activities is a celebration of the wonderful spirit of the Olympics. MY FM is also updating its listeners on the highlights of the Olympics during the morning drivetime show. With the spirits of Olympics and Jhelompics high, 94.3 MY FM listeners are having the time of their life!

Source: Press release distribution via India PRwire

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

“D. B. Corp Limited proposes, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers at www.enam.com, www.kotak.com and www.citibank.co.in. Investors should note that an investment in equity shares involves a high degree of risk and for details relating to the same, please refer to the section titled ‘Risk Factors’ of the DRHP.”

Celebrations will include both on-air and on-ground promotions and activities… Build- up of the festival started on- air from the 18 August with ‘BIG Natkhat’ – a prank call activity where listeners played pranks with near and dear ones. Other on-air activities include: Music innovation – a special “naughty chartbusters” have been identified to play on BIG 92.7 FM during this time; also direct updates will be given from the ISCON and BIRLA temple in Delhi along with relevant updates like – Traffic situation, Security Management and Special Train updates.

BIG 92.7 FM along with some great on-air programming has some great on-ground offerings which include:

• Best Jhanki Competition: BIG FM offers listeners an opportunity to participate in Best Jhanki Competition.. Listeners have to register themselves for the same through SMS. BIG RJs will be seen visiting these Jhanki for judging the best Jhanki of the city.
• Links from various prominent locations like temples, markets, RWA/Societies will be aired throughout the day.

Speaking about the plans for celebrating Janmashtami, Ms. Manisha Tripathi, Station Director, BIG 92.7 FM- Delhi said, “ At BIG 92.7 FM, we try and impact the lives of our listeners in innovative yet entertaining ways. The philosophy behind celebrating Janmashtami is to give a young and fresh perspective to this celebration. Janmashtami is the most important day for all the Lord Krishna devotees and hence to make it all the more special, we have put in place some great on-air and on-ground offerings for our listeners.”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

Adhering to the Guinness Book of World Record’s rules and regulations, BIG 92.7 FM has ensured all arrangements required like medical check up for RJ BIG Dheena which certifies him to attempt for the record. A team of medical practitioners will be present to constantly monitor RJ BIG Dheena’s health. There will be witnesses present at BIG 92.7 FM studios who will constantly monitor RJ BIG Dheena’s performance. As per the requirement, the attempt will be video graphed and a copy of the same will be sent to Guinness. Even the minutest details have been taken care of by BIG 92.7 FM.

This unusual Guinness attempt requires the Radio Jockey to have immense passion for Radio, given that it is a true endurance test. Such a marathon has never been attempted before in India and hence there are no learning’s for RJ BIG Dheena to go by. Dheena has been preparing himself for this record both physically and mentally and has been undertaking several fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus. These preparations along with prayers to the almightily should give him success.

BIG 92.7 FM has put together a greater on-air content, with RJ BIG Dheena interacting with celebrities, friends and fans who will be present at BIG 92.7 FM studios. In terms of on-ground connect, the station will get its other RJs like BIG Imsai Arasi, BIG Sangeetha and BIG Balaji to travel to different parts of Chennai and connect with the public and take their wishes towards the success of the event. RJs will also hold various on-ground contests to make things more interactive. BIG 92.7 FM will also carry out a signature campaign using its BIG Bus which will allow Chennaites to pass on their messages and wishes to Dheena. BIG 92.7 FM’s website will broadcast live video of Dheena and the blogs and Podcast will carry regular updates on Dheena’s performance.

Speaking about his Guinness attempt, RJ BIG Dheena said in a very jovial mood, “I am excited and nervous, both at the same time. It is great that me and my listeners will be together throughout day and night giving company to each other. I know the wishes of the people of Chennai are with me and am all geared to complete the record”

Speaking about Dheena’s attempt, Mr. PB Ramaswamy, Cluster Director, BIG 92.7 FM, TamilNadu said, “Dheena has become the most popular RJ in Chennai because of his sheer hard work, focus and dedication and I am sure that he will give all his attention and energy to attempt and succeed in breaking the record . We at BIG 92.7 FM are proud to have him with us and will all be here cheering for him with each passing hour. Given his passion and love for Radio, I think BIG 92.7 FM and Dheena are going to keep the listeners happy”

To know more about the Dheena’s Guinness attempt, log on to www.big927fm.com or tune in to BIG 92.7 FM…

BIG 92.7 FM. Kekkalam Pesalam Life Kondadalam

“To be the first choice of listeners as we not only entertain but positively impact and transform their lives”

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy BIG and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

After the successful completion of the marathon all the RJs echoed the same feeling by saying that it was a truly a lifetime experience, something which they will always remember. All the cities responded to the RJ Marathon in a wonderful way and have received a Record number of sms and phone calls during days and nights. Listeners and fans were seen pouring into BIG FM studios to support the RJs. Families and friends of the RJs performed havans and puja for the success of this activity and kept on visiting the BIG studios. Other than this, loads of local celebrities in each of the stations visited the studio to cheer-up the jocks.

RJ stayed in the studios for days and nights with having food in the studios itself. With the culmination of the RJ Marathon, the ‘Radio Olympiad’ comes to an end with the promise of offering new activities in the near future for its listeners.

This unusual record required the Radio Jockey to have immense passion for Radio, given that it is a true endurance test. Such a marathon makes for a rare attempt and hence there are no learning’s for the RJ’s. All the RJ’s had gone through several preparations for the marathon both physically and mentally and undertook fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus. These preparations along with prayers & blessings from his near and dear ones!

Commenting on this achievement, Mr. Nirupam Sonu, Vice President- Programming said,” We have always believed in creating exciting formats to entertain our listeners. With the successful completion of Radio Olympiad, we have not only created a LIMCA record, but also left a mark in the history of Indian Radio industry. All our RJs have portrayed passion, dedication and love for their listeners by undertaking this challenging campaign. We are extremely grateful to our listeners and fans without whose support this activity would not be a success.”

BIG 92.7 FM has ensured all arrangements required like medical assistance, food, energy drinks, string of well wishers to ensure the RJ’s are in their high spirits and also a well chalked out programming plan to ensure the successful completion of the marathon.

To know more about the Radio Olympiad, log on to www.big927fm.com or tune in to BIG 92.7 FM…

Source: Press release distribution via India PRwire

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454

It is an initiative towards escalating the passion of the event, which otherwise has little relevance in the minds of people because of the challenges faced by Indians to win at an Olympiad!

This RJ Marathon is a part of the ‘Radio Olympiad’ campaign which will have the key jocks of BIG FM’s 36 stations doing non-stop RJ Marathon for 92.7 hours or more.

Such a marathon has never been attempted before and hence would be marked as a historic event in the Indian Radio industry. RJ Ravi has been preparing himself for this marathon both physically and mentally and has undertaken several fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus.

Well wishers as well as their calls are pouring in from across the city to wish Ravi and motivate him to succeed in this unique initiative being organized by BIG 92.7 FM.

BIG 92.7 FM has ensured all arrangements required like medical assistance, food, energy drinks, string of well wishers to ensure the Ravi is in high spirit and also a well chalked out programming plan to ensure the successful completion of the marathon.

Source: Press release distribution via India PRwire

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.

Based on the theme of Indha 7 Natkal,Hello FM went on air from the respective venues namely; Citi Centre, Joy Alukkas, Satyam Theatre, V.G.P., Mayajal, Abhirami Megamall and Ispahani Centre for a period for 7 days from 7 locations. During this period, Hello FMshifted their studio to the above mentioned 7 locations and broadcast their two programmes, “Rendumani Attam” (2-4 p.m.)and “Bigilu” (6-9 p.m.)live from Friday1stAugust 2008 and ending on7th August 2008.

RJ Aloysius and RJ Suresh did their shows – Erandu Maniattam and Bigilu respectively that was highly interactive and appreciated by the audience. The curiosity about the mobile fabricated studio grabbed the attention of the public and gave them a live experience of on air radio and interacting with their favorite RJ’s. The shows were exciting, lively and filled with loads of humor laced on the Aadi season, sale, etc.

Commenting on the event, Mr. Rajeev Nambiar, President & COO of Hello FM 106.4 said, “Radio is the only medium that reaches the audience instantly and can be accessed during any part of the time, be it while driving, working, etc. Hello FM constantly strives to innovate and connect with its listeners with a personal touch. This is one of those occasions when we wanted to give our listeners a first hand experience of a radio broadcast and give them the joy of interacting on radio live.”

Source: Press release distribution via India PRwire

About Hello FM:

Hello FM is the largest radio network of Tamilnadu with presence in seven locations spanning Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Tuticorin, & Pondicherry. Born with a vision to become the lifeline of Tamilnadu, it takes pride in its positioning – ‘Local is Hip and Tamil is In’. With show formatting resulting from a unique mood-mapping technique, Hello FM 106.4 ushered in a refreshing sound-scape devoid of slang, street-speak, and mindless banter. Hello FM strives to serve the global Tamil speaking audience with clean, understandable, spoken Tamil. Hello FM takes pride in being a local / regional network that understands the pulse of the listeners better.

Speaking about this campaign, Sunil Kumaran, Cluster Head, Karnataka & Kerala, BIG 92.7 FM said, “We made all the necessary arrangements to ensure smooth running of this activity at Forum Mall and the response has been tremendous. We would like to thank all the celebrities & listeners who came over to the mall to support both our RJ’s Harsha & Shruthi fight for this social cause”.

Between the 7th and the 19th of July, BIG FM conducted a campaign that connected with their listeners and trashed out concerns faced by a common Bangalorean. Aptly titled ‘Bendethu Bengaluru’ this campaign addressed one major issue on air everyday. This gave an opportunity to the residents of the city to speak up and discuss common problems like potholes, bribery, traffic, public hygiene and the likes.

As a conclusion to this mega campaign, the breakfast jocks RJ Harsha & RJ Shruthi were taken in a ceremonious procession from the BIG FM office to Forum Mall at 9.27 am on 2nd Aug and were subsequently locked up in a mock jail on the mall premises till the evening of 3rd Aug.

Celebrities like Bhavana Rao & Neetu from Galipata fame, Lakshmi Manmohan (playback singer) and V. Manohar (Actor, Music Director & Lyricist) along with numerous fans visited the location to show their support and interact with the jailed RJs.

The RJ’s requested their listeners and audiences to come over to the mall and display their support of this public hygiene campaign by hitting punching bags which symbolize the Susu Uncles & Garbage Aunties of the city.

RJ’s Harsha & Shruthi needed to achieve a target of 927 punches every hour until they were bailed out on the 3rd of August. Listeners who were unable to personally visit the mall could sms ‘NO THANKS’ to 55454 to show their support towards the cause.

Source: Press release distribution via India PRwire

About BIG 92.7 FM

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.

As Regional Director, Mr. Pankaj Chandra was instrumental for the successful launch and functioning of almost all the Northern Stations which have achieved great heights in just a little over a year of its launch. With a vision to succeed which comes with a skyrocketing career in media sales business, he will now be responsible for the overall Radio Sales of the entire 44 station network.

A Marketing Business Graduate, Pankaj began his professional journey with Star India, wherein he worked in the advertising sales team of STAR Plus. He later moved into Radio City as Head of Corporate Sales. From Radio City, Pankaj moved on to join TV18 Network as Regional Head for CNBC Awaaz.

Commenting on Pankaj’s new role, Ms. Praveen Malhotra, Senior Vice President – National Sales Head (Radio, OOH and Activation) said, “Pankaj was already a part of the BIG 92.7 FM family and has done tremendous value addition for this organisation. I am delighted to have someone with Pankaj’s caliber and accomplishments take-on this responsibility. His extensive experience and knowledge will help serve and create great value for our customers.”

Commenting on his appointment, Pankaj Chandra – Vice President – National Sales (FM Radio) said, “It gives me immense pleasure to take up this new role and I look forward to the journey ahead and working with the team. I am sure we would continue to deliver great value additions for our clients through our various offerings.”

BIG 92.7 FM – Suno Sunao, Life Banao!

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