Many of the companies trying to get into Japanese markets say `Japanese markets have matured’; ‘the culture is too different.’ `It’s too hard to get into Japanese markets.’ The Japanese media is greatly different from the American and European media, and the rules and the customs of Japan exist. Therefore, without proper knowledge of the Japanese media, it is impossible to form the appropriate (and necessary) media relationships. This is especially true when dealing with the medium of television. This medium, although demand for a PR strategy service like ours has risen, there is a great deal of difficulty entering this particular medium.

Our greatest strength is that a great deal of our staff comes from the mass media, and therefore, our staff has already built the necessary relationships with mass media outlets. Therefore, if it is the business strategy of an American enterprise to lay inroads into the Japanese markets, and get and keep a large share of the Japanese marketplace, MBC’s `television centered` strategy will help meet that objective. MBC also offers a PR strategy that encompasses the mediums of print and the Internet. All of these strategies are combined to ensure the greatest share of the market for our clients.

Content of Media Bridge Consulting Ltd. PR Strategy Support Services:

- Integrated PR support

(Marketing PR, Corporate PRï½¥IR Support, Public Affairs, PR Investigation and Consulting, Government Relations)

- Crisis-Management Support (Crises Management)

- Media Training

- Television Program Specific PR

- Newspaper Magazine Specific PR

- Single-Engine Press Release Delivery

- Press Conferences/ News Events

- Japanese Domestic Search Engine (specializing type SEO/SEM) strategy

- Individual PR and Management

- If you have questions or wish to hear more about MBC, please contact us. We will be happy to help in English or in Japanese.

Source: Press release distribution via India PRwire

Company overview

- Company Name: Media Bridge Consulting Ltd.

- English mark:　Media Bridge Consulting Co., Ltd.

- Establishment:　2002

- Sales:　120 million yen(as of March, 2008)

- Director: Representative Director Masashi Yoshiike

- Associate Directors: Takashi Murakami and Yasushi Kawashima

- Address:　〒104-0061 Tokyo Chuo Ward Ginza 6-2-1 De Vinci Ginza building 2

- Telephone:　03-3572-0481

- FAX:　03-3572-0482

- E-MAIL:　info@mbc-pr.com

- Memberships

The Japanese Public Relations Society

- The Tokyo Chamber of Commerce and Industry

- Cooperative Enterprises: TV production companies, broadcast writers,

- research companies, advertising agencies, PR companies, casting companies,

- theatrical agencies, consultants, lawyers, patent lawyers, licensed tax

- accountants, accountants, public consultant on social and labor insurance,

- And administrative notaries, etc.

- Hereafter, please direct your inquires to the Public Relations Secretary of Media Bridge Consulting Ltd.

Person in Charge **/**

TEL 03-3572-0481

FAX 03-3572-0482

http://www.mbc-pr.com/english

In line with this objective, MHCWW has recruited key personnel in the senior management and has also added to responsibilities of the existing ones. Satish Menon and Sohrab Sopori have been inducted as General Managers for the Mumbai and Delhi offices respectively. They are the part of the Senior Management team led by Sanjay Nayak President McCann World Group India, Amar Urhekar, Asia Director MHCWW and Rana Bawa, Vice President, MHCWW India. The senior management team also includes Chhaya Sankath, Business Development Director, Complete Medical Group India and Sohan Shah, AVP, Strategic Planning.

"Amar's regional experience and dynamic style coupled with Rana's local knowledge and networking ability will help leverage our new bench strength and keep us ahead in the game. This is a good environment for Satish and Sohrab to lead the offices towards achieving numbers and fame!" opines Sohan. The addition of senior team members enables Sohan's move to Strategic Planning. "We expect him (Sohan) to help us nurture this function, which is already become a competitive advantage for us,' states Rana Bawa. "With a clear mandate to build and better our offer, Sohan will help MHCWW become equal partners in building bigger brands in the healthcare industry." he adds.

Source: Press release distribution via India PRwire

About MHCWW

McCann Healthcare Worldwide (MHCWW) has been the pioneer in healthcare communications (advertising) globally. Established as a specialized division of McCann Erickson World Group, MHCWW in India caters to the communication needs of Indian pharma and healthcare companies with medical marketing, medical education and consumer communication. As a specialist firm, MHCWW has the ability to understand and engage the healthcare professional community and understand the Indian consumer/ patient mindset. In the Indian context, we are currently working with the most reputed names in the country. MHCWW works with brands in almost every healthcare category including OTC, Prescription, Nutrition, Natural Remedies, Social Marketing and Public Health, at a local and regional level. Some of our partners include Johnson & Johnson, GlaxoSmithKline (Pharmaceutical and Consumer Division), Nestle, USAID/WHO, USV Ltd., Piramal Healthcare, Dr Reddy's Laboratories and Novo Nordisk.

The move forms part of MPG India's aggressive plans to consolidate its position in the fast growing Rs 1,800-crore+ OOH market. MPG Active would have a captive base of MPG's OOH business which will be provided the services in one of the fastest growing medium. The business is being pegged at around 40 crore annually beginning a good start with Radico and VLCC. In addition to this, Active will also procure business through independent pitches.

Says Anita Nayyar, CEO, Havas Media India ," OOH and activation today play a major role in building media strategies for brands and it was important for Havas Media to be in this space. For a while, we have been evaluating the right partners who would bring that distinctive edge to the media solutions for our clients.

Being a late entrant, the best solution was to launch the expertise with an expert and that’s exactly what we did. Its best to get into a running train than to wait for a new route... Hence, the decision to go with Skyline outdoor. We are convinced that together we will be able to provide most compelling media solutions to our clients."

This initiative is being spearheaded by Mr. Ankur Rastogi, who will serve as the Managing Director of Active. Speaking on the occasion, he said, "With the consumers spending more & more time outside home, OOH advertising formats have become the most important information dissemination medium. The spends from brand owners are experiencing a new high each day. At Active, our objective is to provide distinctive services in the areas of planning, buying and audit." Rastogi is also the founder and Chief strategist of India's first portal on OOH advertising called www.allaboutoutdoor.com. He further Added, "We plan to capture the market with our creative approach to OOH complimented by innovations though technology integration and research."

Skyline Outdoor Media PVt Ltd also has the expertise of Mr. Raminder Singh and Mr. Kamal Kumar, both advisors in the company and bring together a decade of rich experience in the OOH space. Mr. Raminder Singh is the proud owner of Greenline, the pioneers in launching the concept of Green Delhi in the environment space. Mr. Kamal Kumar also owns diverse and innovative OOH assets and was the first one to introduce solar bus shelters.

This combination will be a true winner in providing integrated OOH approach in planning and buying of outdoor media.

MPG Active will commence operations with 6 full service locations being Delhi (Corporate Office), Mumbai, Bangalore, Kolkata, Chennai and Hyderabad. "We have identified a pool of talent is getting on board and ready to roll.

Source: Press release distribution via India PRwire

The Rs. 3000 crore, sourcing event, is only scaled to be bigger than ever before.. This year the IIJS has 18000 registered visitors, 800 exhibitors and 1600 booths. International parthere are over 250 International booths, over 2000 international visitors and seven international country Pavilions representing Italy , Belgium , Thailand , Japan , Dubai , Turkey and Israel are participating in this year’s show, making it truly a global show.

Delegations from Hungary , Uzbekistan , Pakistan , Bangladesh , Myanmar , Thailand , Israel and Iran here today will be discussing the road ahead for the Indian Gems and Jewellery sector and their respective countries.

Over 30,000 trade visitors are expected at the five-day show, each of them eager to transact major business, whether it is sourcing inventory and new lines, identifying partners and collaborators, or tracking trends and developments

The ‘Seminar Spectrum’ programme at IIJS 2008 will focus on topics that are relevant to every jeweller. Some of the best known experts Like Mr. B.S. Nagesh, of Shoppers Stop, Natrjan LR, Tata Gold, Vikram Merchant, Rio Tinto Diamonds, Dr. Emile Schoeters, HRD Antwerp will be addressing an array of topics on the latest developments and skills in running a jewellery business. Every day, IIJS offers seminars with special tracks, round tables and panel discussions on current issues and future trends. Focus areas will include luxury retail, selling online worldwide, diamond updates, and professionalizing” a family business. The seminars aim to bring about transformation in the mindsets by presenting new developments and addressing issues concerning the industry.

Many prominent international trade organizations like Diamond Laboratories, HRD Antwerp, Rio Tinto, Polygon etc will be presenting the latest developments during these sessions. In addition to these there will be Gala fashion shows and soirees which will bring the industry together for glamorous star studded evenings. The ABN AMRO Solitaire Design Awards that will recognize the creativity and the craftsmanship of jewellery designers.

Says Mr. Navin Jashnani, Convener GJEPC-IIJS, “Today, IIJS is not only the most important date in the calendar for Indian jewellery industry; it is also the catalyst for its transformation into a modern and forward looking sector. Ever since IIJS became a ‘trade-only’ event ten years ago, it has been the platform for encouraging efficient purchase and inventory models and brought jewelers from around the country to network and collaborate for better business growth and profits.”

Source: Press release distribution via India PRwire

GJEPC’s 25th India International Jewellery Show (IIJS) 2008 was announced open today by Mr. Sanjay Kothari, Chairman GJEPC, Mr. Vasant Mehta, Vice Chairman, GJEPC and Special guests Mr. Bill Champion, MD, Rio Tinto Diamonds at a glitzy inauguration ceremony attended by Indian and International dignitaries and media.

“It is our belief that in future, the scarcest resource in our world will be consumer attention. At Starcom MediaVest Group, our vision is to be the leaders of the Consumer Attention Economy”, said Sandeep Lakhina, Managing Director, India-West & South, Starcom Worldwide. “In 2006, we embarked on a journey to be the masters of the art and science of Consumer Attention, advancing a forward view of consumers and the communication landscape, creating and activating transformative ideas that connect brands to consumers and predicting and quantifying consumer outcomes. Understanding and measuring intent is the central to that initiative.”

Since January 2007, Starcom MediaVest Group has been running IntenTrack™ tracking studies in all the major markets across the world, including eleven markets in Asia. The one of its kind single source study identifies all the different ways consumers interact with the brand, from classical television to peer-to-peer conversations. In the same period, the consumer’s intent behavior towards those brands is captured. These intent behaviors range from low-level behavioral shifts such as changing attitudes towards the brand to intent behaviors more directly related to purchase such as - seeking information, talking to others and visiting a store to experiencing the brand and finally, to purchase

“Intent moves us beyond engagement and gets us closer to predicting and assessing a measurable, behavioral reaction of the consumer.” said Ranga Somanathan, VP – Insights & Analytics, South East & South Asia. “The consumer’s response to a message could be on any of the four platforms - Consideration [deep curiosity], Validation [seeking an opinion], Expression [giving an opinion] & Exploration [active searching on the web]. It can ultimately encompass a consumer’s desire to purchase or recommend a brand.”

Over the last 20 months, Starcom MediaVest Group has had dialogues with over 2 million consumers about their media, intent behaviors and purchase habits.

“The global investment that we have put into IntenTrack™ surveys and analytics is testament to our belief that capturing consumer’s attention can be measured, predicted and related back to sales.” said Ravi Kiran, CEO-South East & South Asia, Starcom MediaVest Group.

Source: Press release distribution via India PRwire

About Starcom MediaVest Group

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With nearly 6,000 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world's leading companies. It is part of ViVaKi, the newly formed global entity within Paris-based Publicis Groupe.

Starcom MediaVest Group in India

Ranked consistently as one of India’s most admired media networks by Brand Equity, Starcom is one of the youngest, largest and most diversified media networks in the country. It has over 180 contact architects across its four full service offices and twenty other offices where its specialist units have an operation. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. It has one of the best retention rates amongst media agencies in India.

Using proprietary planning frameworks such as Passion Group Marketing, internationally proven tools such as TARDIIS, local research and superior analytical skills, the agency attempts to build lasting connections between its clients’ brands and their customers.

In February, 2007, the network announced a strategic merger of its mainstream media negotiation volume with that of sister network ZenithOptimedia, to form dedicated investment unit India Media Exchange, arguably the second largest buyer of media in the market.

In addition to communication strategy development and mainstream media negotiation, the network offers solutions in the area of out-of-home and ambient media [Navia], entertainment and embedded marketing [The Bridge], digital and wireless marketing [Starcom IP], sports and cause enabled marketing [Relay Worldwide], activation and media supported amplification [ACE] and small town and rural marketing [Xpanse], ambient assets, navigational signage, and retail branding [Enhance] and lifestyle marketing and communication [C].

Prominent Starcom Worldwide full service clients in India include Aircel, Bayer Healthcare, Bharat Matrimony, Cadila Healthcare, Color Plus Fashions, Continental Airlines, Diageo Radico, General Mills, Hatsun Agro, Heinz, Himalaya Healthcare, ING Vysya Life, Jet Airways, JetLite, Kotak Mahindra, Make My Trip, Oracle, SAB Miller, Samsung Electronics, Samsung Mobile, Singapore Tourism Board, Sun Microsystems, Tata Housing, Western Union, Wipro Consumer Care, World Gold Council, and WorldSpace Satellite Radio. Associate network FutureWorks manages the media needs of companies belonging to the retail and consumer brands major Future Group.

Approach Healthcare will be a full-service public relations and marketing agency serving the market segment that develops and sells products and services to the healthcare industry.

Approach Communications is based in New Delhi and already having offices in major cities of India like Mumbai, Lucknow, Chennai and Hyderabad. Approach healthcare will help healthcare and technology companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.

Approach Healthcare will be offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Cosmetics companies in India. Commenting on the new division, Sonu Tyagi, Director, said “as we have already worked on few pharma brands before and enjoy a very good network in pharma and health related media, we thought that we should tap the potential available in the healthcare sector in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare will be a specialized division for healthcare communications and pr services and we are planning to pitch for leading pharma and healthcare companies in India.

Source: Press release distribution via India PRwire

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

On this occasion samiti's Ruby Singh Sehrawat along with his wife & program cordinator Ritu Singh completed the Pooja of Rudrabhishek & Maharudra Yagya in a traditional way. Many members and Shiva devotees were also present there during the program.

In between the program samiti also provided clothes to students of Adarsh Sanskrit Vidyalaya. Started at 6am in the morning the program ended with a Vishal Bhandara at around 12 Noon.

Source: Press release distribution via India PRwire

Manajit joined the group 6 years ago as its CFO and soon became part of the Strategic Board of the company. As a testament to his commitment and thorough knowledge of the group’s business, its strategy and implementation, he has now been given this additional responsibility.

With print editions in Bangalore and Delhi thriving alongside Mumbai’s 29 year old flagship edition, and a Pune edition coming soon, Manajit’s focus is on turning MiD DAY into an effective multi-city and multi-media brand, with a strong local focus be it news or information on what’s on in the city, for its YUMPI audience (Young Urban Mobile Professionals of India).

Says Manajit, “What sets MiD DAY apart is its strong and unmatched local focus and relevant information for young urban audiences, both online and in print. That is our goal, to be the best place for local news, nationally.”

“Our site, www.mid-day.com already has a tie up with Dailymotion and now with You Tube India, allowing users to upload videos on the site. In addition social networking features, blogging etc. are aimed at encouraging user-generated-content, and developing local YUMPI communities online,” he adds .

Says Tariq Ansari, Chairman, Mid Day Multimedia Ltd. “MiD DAY is already a national brand with a clear local focus, and we have plans to enter new markets within the country soon. This requires a change in mindset both internally and externally. Manajit’s experience with strategy and implementation at MiD DAY, make him the ideal candidate to help us deliver the multi-city, multi-media plans for the business.”

Source: Press release distribution via India PRwire

About MiD DAY:

MiD DAY is the flagship brand of MiD DAY Multimedia Ltd., a company listed on the stock exchange. India’s No.1 afternooner and the only one of its kind, MiD DAY has been the quintessential mid-work break the YUMPI* takes in the middle of the day.

Over the last year, the newspaper has been on a mission to up its engagement quotient with the YUMPI. Based on findings from a research it commissioned to better understand YUMPI motivators and media habits, the product has undergone a metamorphosis to play a more vital role in YUMPI life. Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting.

To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. Its other unique in-office engagement programs such as the ‘Bollywood Lunch Contest’ and ‘Movie with the Stars’ have been successfully communicating the brand philosophy while upping its readers’ engagement with MiD DAY and unique platforms of delivery for its clients.

The company also has an established presence in the multimedia space, with its web version, www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.

Already available in Mumbai, Delhi and Bangalore, MiD DAY will launch a Pune edition soon.

* YUMPI: Young Urban Mobile Professional of India

Now Approach Communications will handle the entire PR, media relations and Image Management strategy and other branding initiatives for Phytonics India. Phytonics India is first introducing its very successful product in USA market XPL7 in India. The company is also thinking to launch other innovative products in the market. XPL7 is a revolutionary product in that it combines a centuries old herbal formulation with the 21st century western medical technology to deliver a unique feminine health choice product.

XPL7 is a vaginal suppository. When it is used within 72 hours (3 Days) after an unprotected sexual exposure it prevents pregnancy.
It is an herbal formulation that the Oriental women have used for hundreds of years. It contains no hormones and no steroids. It is a product designed by women for women.

Accroding to Mr.Baljit Singh Ghai, Director, Phytonics Enterprises USA “ We were looking for a Healthcare PR agency which is most suitable for us in terms of generating awareness,, credibility of our product as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, said “as we have already worked on few pharma brands before and enjoy a very good network in pharma and health related media, we will add very good value through our expertise to XPL7 launch through our media relations expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the company.

Source: Press release distribution via India PRwire

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

The key insight behind the ICICI GPC advertising campaign is that a successful individual is not driven by wealth or power. S/He is propelled by an urge that is so powerful and unique that it can not be defined, it can only be experienced. The upmarket look treatment of the film is indicative of the many layers and facets of the client that ICICI Group GPC endeavours to demystify and serve. SRK is a true representation of its clients, who are extremely successful and leaders in their stream of work.

Speaking at the launch of the TVC, Mr. V. Vaidyanathan, Executive Director, ICICI Bank, said, "Our objective is to be our clients' most trusted advisor. Our experience with this client base has helped us understand that these individuals are not just financially very evolved but also 'driven' in nature and their needs may or may not be overtly stated. We understand this and hence are best equipped to work with their agenda in mind and design solutions for their specific needs. The TVC aims to establish this."

The target group for GPC is male, age 30+, SEC A++, having upwards of $1 million net investments with ICICI Bank. He is 'successful', not 'on the path to success'. He is a global citizen, who is aware of global trends in the areas of finance, general information and lifestyle. He is an expert in his field, be it textiles, diamonds, manufacturing or a corporate profile. He is in a leadership position, be it in an organisation or in his own business. And he has experienced the luxuries of the world and is comfortable in most global settings.

The energy and innovation, which Khan represents coupled with his popularity both in India and abroad, made him the ideal choice for ICICI's brand ambassador, particularly as the Bank makes its global forays.

The TVC opens with Khan seated in his study, wondering what exactly it is that drives him. His musings evolve into a passionate monologue, which he concludes by declaring that the human drive cannot be understood, it has to be felt. He says, "Is it the obsession to be unique, the desire to be second to none? I don't know what drives me. I can't explain it, but I can feel it. When I walk under the lights, when the camera comes on, I can feel it. Every moment I live." The ad ends with the message and tagline, 'ICICI Group Global Private Clients: Life on Your Terms'.
The campaign has been created by DraftFCB Ulka. Haresh Moorjani and RMV Simha have worked on the creative side of the campaign.

MindShare Mumbai has created a meticulously planned media plan targeting this top-end audience. It is using niche TV channels in a mix of genres like business, news, movie and infotainment channels including NDTV, CNBC, STAR Movies and The History Channel. Though it's a TV driven campaign, print is being used sparingly – only business, sports and general news publications like The Economist, Golf Digest and Newsweek. The Economic Times is the only newspaper being used. The print campaign, too, features Khan in his study, with each ad carrying a different phrase, like 'Things happen when you listen to your inner voice', 'Leaders are led by their instincts', 'For men who dream with their eyes wide open'.

This is a marketing initiative of the ICICI Group Global Private Clients (GPC), a division of ICICI Bank, which offers investment solutions to high net worth individuals (HNIs) in India and abroad. GPC was earlier known as ICICI Bank Private Banking. However, in April, the brand was aligned globally and a single global brand, ICICI Group Global Private Clients, was launched to ensure uniform client experience.

GPC is the ICICI Group's premium offering with an entry threshold of $1 million. The service is different from retail banking because it offers personalized service, a relationship manager, new advanced products and customised investment solutions.

Within a short span of four years, ICICI Bank has established its presence in 12 countries including UK, Canada, US and the Middle East. The Dubai representative office was launched in October 2003. ICICI Bank enhanced its presence in Dubai by setting up a wealth management branch in the Dubai International Financial Centre (DIFC) in December 2005.

Source: Press release distribution via India PRwire

Rabe brings in around 15 years of all round media exposure. Specialized in building brand equity in high growth, start-up and turnaround situations in service cultured media, Rabe led the ZenithOptimedia West and South as Managing Director prior to joining BIG Street. Rabe is known for scoring high practices in emerging mediums like Digital, Mobile, and Integrations. Starting his career from space selling, Rabe worked his way up to become the integrations expert with vast experience in client servicing.

As Country Manager- Vietnam- Publicis Groupe Media, Rabe led three media organizations Zenithmedia, Optimedia and Starcom in Vietnam. An innovator, Rabe Identified and created three diversified units: Digital, Programming, and PR units to deliver on the engagement platform for brands with consumers.

Speaking on his new role, Rabe said, “In a short span, BIG Street has acquired significant inventories across the country providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media providers. This poses an excellent challenge for me. I look forward to a great stint with the organization”

Source: Press release distribution via India PRwire

About BIG Street:

BIG STREET is the OOH Division of Adlabs Films Ltd, beginning operations in early 2008. This division has already acquired significant number of properties across markets- including Delhi Metro, Unipoles and Gantries in Ahmedabad, over 400 buses in Chandigarh, Mobile Hoardings in Cochin and Hyderabad, Kiosks and Gantries in Mumbai etc. BIG STREET is slated to grown into one of India’s largest OOH divisions offering a wide variety of OOH inventory like billboards, street furniture, multiplexes and malls formats along with a host of other innovative options as part of their portfolio offerings to clients.

Media contacts For any information please contact: Nitin Tanksale, Adlabs Films Ltd. (BIG Street): 9989501909. nitin.tanksale@big927fm.com ,

Further, the company has accumulated a large volume of premium inventory, especially in regional language and video.Commenting on the investment, Kiran Gopinath, Founder and CEO of Ozone Media, and a veteran in the online advertising space, said, “Ozone Media has acquired India’s largest publisher base with a focus on premium inventory, which has allowed us to grow rapidly by attracting advertisers. We are thrilled to partner with IDG Ventures to extend our leadership position, by leveraging their expertise and networks in internet and media across India. We plan to use the funding to reach out to a broader set of advertisers and expand our sales and technology teams.

IDG is considered a domain expert in online advertising, having previously invested in market leaders such as Blue Lithium in the USA (later acquired by Yahoo for $300m) and Allyes in China (acquired by Focus Media for $300m). Manik Arora , Founder and Managing Director of IDG Ventures India, said, “Having successfully invested in ad networks globally, we are excited to partner with Ozone Media to rapidly scale the company. We are impressed with Ozone’s rapid growth and market leadership position, as well as the team’s deep understanding of online advertising."

The Indian market for online advertising is estimated to be Rs. 450 crores currently, and is expected to grow to INR 2,000 crores over the next 3 years. Globally, ad networks account for more than 40% of display advertising spend on the internet, and help monetize the long tail of internet sites.

Source: Press release distribution via India PRwire

About IDG Ventures: IDG Ventures is a global network of venture capital funds with over $2 billion under management and a portfolio of over 220 companies built over the last 15 years. The IDG Ventures network is comprised of five independent partnerships managing funds in North America and Asia. Each partnership makes investments on behalf of its limited partners, including International Data Group (IDG), the world's largest IT media company.By combining the IDG platform – an unparalleled combination of global publishing, market research (IDC), and conferences and exhibition resources – with years of hands-on experience in early-stage Company building, each IDG Ventures fund helps companies understand their markets better and penetrate them faster than their competition.

IDG Ventures India manages a US$150 Million venture capital fund focused on helping entrepreneurs grow innovative companies on a global basis. IDGV India believes the market for technology products and services in India, the proven value of India as an offshore resource base and the entrepreneurial spirit and talent of its people, create an extremely bright future for venture capital investing in the country.IDG Ventures India’s portfolio consists of Manthan Systems, Kreeda Games, ConnectM, iViZ, 3D Solid Compression, Perfint and Aujas Networks. For further details visit www.idgvcindia.com

About Ozone Media:Founded by online ad veteran Kiran Gopinath in 2006, Ozone Media is India's leading Internet advertising network with offices in Mumbai and Bangalore. The company has some of the largest online publishers in India as partners. Using Ozone Media's reach, advertisers can reach out to Indian as well as global audiences (including NRIs). With state of the art ad serving technology, Ozone Media strives to maximise ROIs on ad campaigns for advertisers and revenues for publishers. For further details visit www.ozonemedia.co.in

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.

With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.

For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.

Source: Press release distribution via India PRwire

About DRAFTFCB

DRAFT and FCB merged in the US in 2006. DRAFTFCB is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on IdeasTM. With more than 130 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The DRAFTFCB network spans 110 countries, with more than 9,000 employees worldwide, and is part of the Interpublic Group of Companies.

Concept PR (www.conceptpr.com) is part of India's largest independent communication company, Concept Communication, and has grown dramatically since its foundation as a financial PR and IPO specialist in 2000. The company now offers a comprehensive portfolio of services across the public relations spectrum, from brand building to image engineering, investor relations, crisis communication and event management.

With headquarters in Mumbai, Concept PR has over 150 professionals with a pan-India presence and – in a country of over a billion citizens, where diversity is a defining aspect of the demographic – extends its reach further through a countrywide network of affiliates. The company is highly regarded for its precisely targeted and innovative media relations work across all language media – no small feat in a country where several hundred languages are spoken.

Clients of Concept PR include: Birla Sunlife, Cathay Pacific, DLF, HDIL, IDBI – Fortis, ICSA, Bombay Rayon Fashions and J K Cement.

The company was recognised by the Public Relations Council of India last year when it won the prestigious "Agency of the Year" award for its "Outstanding contribution in the field of Corporate Services and Public Relations".

IPREX President Asia-Pacific David Ketchum (Upstream Asia) commented: "India is the world's second fastest growing economy and – with exports of $140 billion and imports of $225 billion last year – its impact is felt worldwide. We interviewed several firms in Mumbai and were delighted to find, in Concept PR, a company at the cutting edge of public relations practice that espouses the traditional values of client service and results delivery. We are all looking forward to working with our new colleagues."

Ashish Jalan, Director, Concept PR said: "We are extremely happy to become a member of IPREX, as it provides us with a global platform of our peers to exchange views and strategies. We are already working internationally, particularly in Asia Pacific and the Middle East, so this is an important step in our global aspirations".

IPREX (www.iprex.com) is one of the world's major corporations of independent public relations firms. Founded in 1983, its 59 partners have 74 offices in North America, Europe, the Middle East, and Asia Pacific, with annual revenues of US$98m. Its 780 professionals provide a comprehensive range of services for some of the world's most successful companies.

Source: Press release distribution via India PRwire

As an industry leader, Laqshya intends to continue to invest in developing world-class media assets, focusing on the top cities and infrastructure projects such as airports, transit systems and street furniture including modern bus queue shelters and pedestrian bridges. It has actively invested in developing state-of-the-art civic infrastructure such as pedestrian bridges and public toilets in Indore, Hyderabad, Chennai and other cities; and is underwriting such investments by winning long-term contracts for placing advertising on these assets. Having built a strong business in India, Sri Lanka and the UAE, Laqshya plans to expand its footprint across the Middle East, Africa and South-East Asia.

Mr. Alok Jalan, Managing Director, Laqshya Media, said, “This investment by Warburg Pincus, a leading global private equity investor, comes at a time when the Out-of-Home advertising space is growing dramatically. We will be capitalising on the multiple growth opportunities we see for our business, and accelerate our company’s expansion plans to build our leadership position across India and overseas. We are excited to execute the next stages of our strategy in partnership with Warburg Pincus.”

Julie Johnson Staples, Head of Communications, Warburg Pincus, said, “Outdoor advertising in India is undergoing a period of rapid and transformative growth, as the industry consolidates and the quality of assets reaches global standards. We are delighted to partner with Laqshya Media, a recognized leader in this sector.”

Avendus Capital served as the sole financial advisor to Laqshya for this transaction.

Source: Press release distribution via India PRwire

The unique concept was to acknowledge the poetic contributions for 1857 Revolt and compile it together and dedicate to martyrs, freedom fighters by publishing it and try to take it amongst youths of today.

Almost 136 entries from 500 districts of India were received. The entries were selected by 4 member jury and finally they selected the 12 best entries of 13-35 age group writers. Along with 12 selected entries total of 85 entries were selected for compilation of Jung-E-Azadi Saajhe Yuva Geet Yuva Kavya Sanklan which was released during closing ceremony of year long celebrations for India's first war for independence.

The 12 selected writers were awarded recently in a function organised at Teen Murti Auditorium by NYKS. The day (17th June) was also important as it was the day of Maharani Laxmibai's martyrdom. Dr. Shakeel Ahmed Khan (Director General, NYKS) welcomed the guests while socialist Vageesh Kumar Jha reviewed Saajha Yuva Song of Jung-E-Azadi. During the program all the guests shared their views.

Anjani Kumar Suman (Munger, Bihar) was awarded first prize for his poetry 'Vidroh 1857' whereas Amrendra Kumar (Jahanabad, Bihar) & Vyanjak Dikshit (Banda, UP) got second and third award was given to Manju (Nagloi, Delhi) & Manish Swapnil (Khagadia, Bihar). The awardees received a purse of Rs. 2500/- (first), Rs. 2000/- (second) and Rs. 1500/- (third) along with Certificate and shield.

On this occasion Dr. M.S. Gill hailed the efforts of all the awardees and said it's very important that the youth should participate in various activities at the national level, their efforts deserve appreciation at every level.

On this occasion all the awardees presented their poetry and made their presence felt. The winner of first prize Anjani Kumar Suman presented 'Sattawan Me Talwaron Ne Azadi Ka Dhwaj Lahraya, Mangal Ke Vidrohi Swar Ne Angrejon Ka Gaurav Dhaya...'.

Source: Press release distribution via India PRwire

“This is a significant development for the India and Asia-Pacific region given the synergies that it holds with the Middle East resulting from the growing cross border investments and trade”, said Sharif D Rangnekar, Vice President (Asia Pacific), for PROI and CEO and Director, Integral PR, New Delhi.

“With these additions, we nowhave 50 partners around the globe,” said PROI president Bill Carlson, who is also president of Florida-based Tucker/Hall, Inc. He made the statement after partner agencies attended PROI’s annual meeting in Beijing from May 22-26. “We are veryproud ofthe strong network we have established over the years. Our partners are the best in their markets. Through the network we're able to help clients on a global basis,” Carlson said.

Malaysian Perception Management International SDN BHD, led by Founder and Group CEO Millicent Danker, offers a global virtual network of multi-ethnic senior professionals from emerging markets and provides a regional hub in Kuala Lumpur, offering cost-effective off-shoring support and solutions to the international client portfolio.

Turkish ZEGO Communication Strategies Ltd., headquartered in Istanbul under the presidency of Zeynep Gogus, provides integrated communication services in the following areas: strategic communication consultancy, European Union affairs, research, and education consultancy.

Dubai-based Active Public Relations & Marketing Communications Consultancy, led by Managing Directors Louay Al-Samarrai and Sawsan Ghanem, provides strategic public relations and marketing consultancy based on its experience of the region, its diversity and the need for realistic and achievable communications plans that reflect the marketing budgets of today.

Source: Press release distribution via India PRwire

About PROI

Founded in 1970, PROI is the world's oldest partnership of independent public relations firms and the largest by fee income. Many PROI partners are the leading PR or public affairs firms in their country or market. PROI has 50 partners in more than 85 offices in 28 countries in Europe, Asia, The Middle East and North and South America. Its partners billed more than $285 million in fee income in 2007 and serve more than 3,000 clients around the world.

Visit www.proi.com for more information.

Now Approach Communications will handle the entire media relations and Image Management strategy and other branding initiatives for Systech Infocom P Ltd. Company has recently entered in Delhi region with 3 company owned Branches. Company is eying a major chunk of the market through its owned branches and franchisee arrangements. NIFA has already got very good brand equity in Rajasthan and already operating more than 90 centers all over North India. Now the company is aggressively targeting Delhi and NCR market and has already started an Advertising campaign.

Accroding to Mr. Karun K Kondoi, Director, Focus “ We were looking for a PR agency which is most suitable for us in terms of generating credibility of our institute as well as image building of the organization. The presentation made by Approach Communications was in line with our communication approach. So we decided to go with Approach Communications.”

Commenting on the win, Sonu Tyagi, Director, said “as we have already worked on few educational brands before and enjoy a very good network in educational media, we will add very good value through our expertise to NIFA and Focus brands through our media relations expertise and hence we are very excited about this win. The communications strategy has been devised for the launch activities and specific PR exercise will be done for image building of the group.

Source: Press release distribution via India PRwire

Approach Communications, which is just in 3 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children’s Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.

Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.

On this occasion, Vijay Singh Managing Director - 141Sercon says, “Radio is a fast emerging entertainment medium today, and Radio City is one of the leading brands. Radio City is the choice destination for connoisseurs of music and we are proud to get associated with them. We are aiming to develop a communication framework for the potential advertisers, wherein Radio City will strengthen their existing partnerships and expand their network.”

Radio City pioneered private FM in India to offer quality radio entertainment to every listener. Radio City launched its first station in Bangalore, 6 years ago; and hasn't looked back ever since.

"The radio industry in India, being relatively young, is going through a rapid growth phase. When it comes to Radio City 91.1FM, we are known to deliver a superlative product through our key differentiator – music. While we differentiate ourselves by our product, it is also critical to build on our relationship with advertisers. Relationship networking is not a common format in the media domain and we are yet again, taking the lead with this exercise. So when it came to choosing a partner agency, we had to look out for an agency that has rich domain knowledge with a focus on strategy. I’m hoping that 141Sercon’s creative strength and in-depth domain expertise will help us build a community and develop a mutually beneficial relationship with advertisers and corporates alike!”, says Rana Barua, Executive Vice President and National Head – Programming and Marketing, Radio City 91.1 FM.

The CRM programme will focus on building relevant communication programmes for Radio City based on the ground research carried out by 141Sercon. The programme will enable business community to develop their relationship with the advertisers and be in constant touch with Radio City, which will result in top of the mind recall every time advertisers conceptualize advertising strategies for their new accounts.

Source: Press release distribution via India PRwire

About 141Sercon:

141Sercon is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.

141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs and its customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions providers across AsiaAsia.

Rajiv Dingra, Founder and CEO of WATConsult.com stated that, “The End Poverty by 2015 campaign is an initiative that supports and inspires people from around the world to take actions in support of the Millennium Development Goals The United Nations Millennium Campaign has shown faith in our ability to create awareness for the End Poverty by 2015 campaign through Web 2.0 tools and social media. We at WATConsult.com are proud and privileged to be associated with such a noble cause."

“If South Asia does not achieve the MDGs, the world will not achieve it. Hence, it is of great significance for the United Nations Millennium Campaign to engage with WATConsult.com and spread the message of the MDGs far and wide. This task shall thereby initiate awareness and provide inspiration for effective actions to the citizens of South Asian countries” said Minar Pimple, Deputy Director, UNMC Asia. He further added, “We are the first generation that has the resources and know how to put an end to extreme poverty, and we must not refuse to miss this historic opportunity. No Excuses for 2015! END POVERTY 2015”.

WATConsult.com has embedded a Blog badge on its blog-WATBlog.com. It has also created several communities on social media sites and is continuously engaging with people through blogs, Q&A forums and social networks. WATConsult.com has invited all users to be a part of this campaign (by logging on to WATBlog.com) and encourages support for the campaign via online Groups and easy use of the Blog badge to spread the word. The effort will also include involving as many people as possible for the Stand Up and Take Action Campaign, a key advocacy initiative by UNMC, to be held during 17-19 October, 2008. Last year over 43.6 million people, in 110 countries broke the Guinness World Record for the largest number of people to “STAND UP AGAINST POVERTY” and SPEAK OUT for Millennium Development Goals in 24 hours.

Source: Press release distribution via India PRwire

About UN Millennium Campaign:

The UN Millennium Campaign was established by the UN Secretary General in 2002. The

Campaign supports citizens’efforts to hold their governments to account for the achievement

of the Millennium Development Goals. TheMillennium Development Goals were adopted by 189 world leaders who agreed to achieve the Goalsby 2015. www.endpoverty2015.org

About WAT Consult.com:

This niche event by The Embassy of Peru & Brandsmith was supported by Peruvian fast food chain Bembos & Indian wine company Chateau Indage.

Source: Press release distribution via India PRwire

So, whatever happened to advertising companies? What's going on here? It's easy to understand what's going on if we understand two things - how advertising worked in the past and what the internet enables. Advertising in the past has worked with a predilection to broadcast. The advertiser broadcasts a commercial, at an appointed hour, in conjunction with a television program or across programs and channels. This was great for familiarizing the brand and building brand loyalists, but not communities - television was not a community builder because the community did not have an easy way of talking to one another. The internet, which has a native capability to build communities, also removes the need to view programs by appointment. This presents some serious challenges to advertising. Add to that technological complexity and it's easy to see why advertising companies did not get into the internet first. Somebody had to first figure out how all that stuff worked in the first place.

The problem with this approach however, is that brandspeak gets lost in folkspeak on the net. The search engines were meant to index all the folk speak. Sponsored links evolved as an afterthought ( marketers will be where the crowd is ). If you don't believe it, try typing your favourite brand into any of the search engines above and look at the search results. Unless you are a brand researcher, it's hard to think you'll be impressed with the gazillion results that any of these engines spew out. Brandspeak is crowded out by folkspeak. With mobiles, laptops and other internet-enabled devices continuously contributing to folkspeak, the problem of retrieving brandspeak on the net is going to become even more acute. And no, search engine optimization is only a band-aid remedy. Because the web just became Web 2.0 – that means social web, semantic web and rich media. What brands need is not just SEO optimized webpages, flashing banners or sponsored links. They need their own, special place on the web. They need their brandfronts

What's a 'brandfront'? Your brandfront is a 'digital asset'. So, what's a digital asset? We'll need some rethink here. Internet has, so far, tended to be 'page based'. This mind set has spawned page views, page ranks, SEO etc. But with the emergence of digital worlds like Second Life, it's more useful to think in terms of 'digital assets'. On Second Life, for example, you can have your own 'showroom' or 'corporate building' etc. This is the era of digital assets and digital geographies, as opposed to 'pages'.Your 'brandfront' similarly, is a 'digital asset'.

Presenting Buzzar.

www.buzzar.tv is an online exhibition platform for brands. With product and service categories that make for easy accessibility and a simple-to-use interface, is whole new way of advertising online. Buzzar gives you a ‘brandfront’ – a departure from banners, eyeballs, clickthroughs and other conventional online ideas. Buzzar is non-intrusive and allows users to explore brands at their own convenience -an ideal complement to print, radio and television-based advertising.

The dashboard, loaded with features, delivers an enriched brand experience for the user. What's more, using a comprehensive back-end module, the brand manager can manage brand campaigns and customer-facing marketing collaterals completely. And like your website ID, your brandfront will also have an ID. (e.g) nike>buzzar.tv. All the user needs to do is to type in your brandfront ID into the navigation panel and he lands on your brandfront, instantly.

Buzzar Features:

Standard Features:

Brand Video

In Buzzar the central piece of communication is the “Brand Video” . It can be a commercial, an infomercial, an event video or a video made specifically for your brand front. Everyone knows that the video medium can convey more in less time, than any other medium.

Opinion poll

The all-important vox-pop allows you to pop a question after the user has seen your brand video. Useful for everything from opinion polls to test marketing.

Wikibrands

These pages allow you to put up your brand history or trivia that you may want to share with your customer. Or a story your customer might want to share with the world. You are the editor. Wikibrands build a strong online community for your brand.

Offers

Run any promotional activity – from a discount coupon to a ticket for an event. Here’s a natural extension to your offline initiatives. Make your customers come back for more!

Store locator

This convenient feature allows the user to locate your brand store closest to him/her. Converts eyeballs to footfalls!

Downloads

Posters, ringtones, music, wallpapers, games, desktop themes, screensavers, PDF documents, photos – any kind of digital goodies you care to give your customer.

Add-on Features:

Brandworlds

Walkthroughs, 3D or 360 degree views of your product or retail outlet. The closest alternative to your customer seeing and interacting with your brand in real life.

Archives

All brand videos you’ve ever made for your brand, displayed as a timeline – a powerful way to show your customer the evolution of your brand over the ages.

Shopping cart

The brand experience is never complete without the shopping. Should you want to tempt your users to making that final decision, the shopping cart gives you a rich, interactive online display and an integrated back-end mechanism to process orders and ship it.

e-viewer
Allows users to flip through your digital brochure or catalogue and forward it to their friends. Huge savings for you on printing costs!

Source: Press release distribution via India PRwire

Pixelkraft

Buzzar.tv is brought to you by PixelKraft, a 5-year-old media solutions company based in Chennai, that offers content creation, online exhibition, digital advertising and marketing communication solutions.

Speaking at the fifth anniversary celebrations, Sajith Ansar, CEO, said, “Our aim was to bring together the finest creative talent, experienced strategic minds and innovative thinkers to create a synergy that offered clients radical ideas to improve their profits. The second objective was to work with clients as thought partners.”

Ideas Spice has clearly surpassed these objectives by working with thought partners such as Dubai Summer Surprises, Dubai Radio Network, Medicare Hospitals, Baer Capital, TECOM, Dubai Tourism and Commerce Marketing and HSBC to name a few. The phenomenal growth of the company has led to the expansion of Idea Spice into India.

“As Idea Spice Dubai celebrates five years, one of the founding members Roy now moves to India to helm the Idea Spice Mumbai office,” adds Sajith. “This strategic decision puts Roy right in the middle of our biggest corporate expansion plans to date, as he will be steering growth and handling operations of our new offices in Delhi and Bangalore this year.”

Elucidating the modus operandi, Sajith said “We work as thought partners right from the naming process, to the positioning, the USP, differentiation and an integrated identity that communicates this brand personality. As a result, our clients have received a systematic and proven process that has assisted a multitude of companies to grow their businesses in leaps and bounds and have a distinct advantage over their competition.”

In addition to just dealing with clients and running a successful design agency in the fast paced Dubai media scene, Sajith and the team consistently participate in Corporate Social Responsibility initiatives. Sajith lectures and conducts talks annually at National Institute of Design, Indian Institute of Management – Ahmedabad and at the American University of Sharjah on topics varying from design management to entrepreneurship. Constant interaction of various school students with the Idea Spice team educates the young ones on design and branding.

IdeaSpice has today expanded with forays into its own interior design factory and exhibition design and manufacturing unit.

Source: Press release distribution via India PRwire

About Idea Spice (http://www.ideaspice.com):

Idea Spice is a multi-disciplinary design company that designs effective communication solutions that are identifiable and generate sustainable business value. The core of the business lies in the simple philosophy of a balance between good looking designs and tangible business results.

'Idea' represents the rational side – logical, structured, strategic approach driven by research and commitments to client needs. The 'Spice' is the intuitive spark that defines the creative concepts that are inspired by instinct, passion and fun.

On this occasion, Neeraj Kapoor: AVP - 141Sercon says, “We are excited to bag this account which will give us the opportunity to strategize and redefine the communication parameters for VLCC with its customers. We will be formulating various campaigns based on the research of databases collected from all the 140 VLCC centers spread across the country. Our passion has always been to alter the manner in which marketing solutions are provided and the same approach would be adopted for VLCC”.

The CRM programme will first include the feasibility and ground research based on the data collected from the VLCC centers spread across 70 cities. The research will be progressed by the identification of Marketing tools and Software that will be assist 141 Sercon to centralize and manage the collected Data for VLCC.

“VLCC is one of the leading Brands in the country in Beauty and Lifestyle segment and has been experiencing phenomenal growth. In our business, ideas make live connections with consumers. I believe, the more challenging the environment, the more innovative, impactful and actively engaging the ideas must be. Designing and implementing campaigns for an established brand is very challenging and we are glad to be associated with such a challenge.” says Vijay Singh: Managing Director – 141Sercon.

"As India’s largest health and beauty brand, we enjoy the confidence of over a million customers in India and Middle East. This motivates us to continuously enrich our services for our clients at every step. Today, we are glad to announce the plans for launch of a pan India CRM program to enhance customer experience across all our centers. To implement this program, we have selected 141 Sercon, a trusted partner who has showcased an impressive track record and will bring rich industry knowledge to execute the program at VLCC". Adds, Harmeet Pental - CEO, VLCC Personal Care & Group Marketing Officer.

Source: Press release distribution via India PRwire

About 141Sercon:

141Sercon is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.

141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs and its customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions providers across Asia.

About VLCC

With a guiding vision for “Transforming Lives”, VLCC implies transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of the Company since it was founded by Mrs. Vandana Luthra in 1989. By redefining wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 140 centres across 70 cities, 1 in Kathmandu and 7 locations in UAE. The VLCC Group, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management. VLCC’s services provide holistic wellness, as a service, marrying scientific research and traditional therapies. Having served over a million customers since its inception, VLCC, today, has achieved an iconic status across the world and is India’s largest and most preferred Slimming, Beauty & Health brand.

On this occasion, Neeraj Kapoor: AVP - 141Sercon says, “We are excited to bag this account which will give us the opportunity to strategize and redefine the communication parameters for VLCC with its customers. We will be formulating various campaigns based on the research of databases collected from all the 140 VLCC centers spread across the country. Our passion has always been to alter the manner in which marketing solutions are provided and the same approach would be adopted for VLCC”.

The CRM programme will first include the feasibility and ground research based on the data collected from the VLCC centers spread across 70 cities. The research will be progressed by the identification of Marketing tools and Software that will be assist 141 Sercon to centralize and manage the collected Data for VLCC.

“VLCC is one of the leading Brands in the country in Beauty and Lifestyle segment and has been experiencing phenomenal growth. In our business, ideas make live connections with consumers. I believe, the more challenging the environment, the more innovative, impactful and actively engaging the ideas must be. Designing and implementing campaigns for an established brand is very challenging and we are glad to be associated with such a challenge.” says Vijay Singh: Managing Director – 141Sercon.

"As India’s largest health and beauty brand, we enjoy the confidence of over a million customers in India and Middle East. This motivates us to continuously enrich our services for our clients at every step. Today, we are glad to announce the plans for launch of a pan India CRM program to enhance customer experience across all our centers. To implement this program, we have selected 141 Sercon, a trusted partner who has showcased an impressive track record and will bring rich industry knowledge to execute the program at VLCC". Adds, Harmeet Pental - CEO, VLCC Personal Care & Group Marketing Officer.

Source: Press release distribution via India PRwire

About 141Sercon:

141Sercon is one of the largest specialized “below-the-line” marketing services agencies which cater to the emerging markets in Asia. 141Sercon is part of the WPP – World leaders in marketing communications.

141Sercon conceptualizes and executes effective business events and below the line marketing initiatives to help clients access markets and engages their channel and customers. 141Sercon currently provides this value offering to more than 70 leading brands and organization, across FMCG, Consumer Durable, Services and Information Technology verticals across the geographies of Asia. The team at 141Sercon endeavors to understand the brand’s marketing challenges, its environs and its customer behavior and channel response, and addresses them by using Below The Line Marketing techniques, in both the offline and online formats. The absolute focus on core competencies and deliverables for the clients has helped 141Sercon become one of the largest experiential marketing solutions providers across Asia.

About VLCC

With a guiding vision for “Transforming Lives”, VLCC implies transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of the Company since it was founded by Mrs. Vandana Luthra in 1989. By redefining wellness, VLCC revolutionized this industry and acquired the status of India’s largest health and beauty brand. Today VLCC is the single largest player in the organized sector with a pan-India presence of nearly 140 centres across 70 cities, 1 in Kathmandu and 7 locations in UAE. The VLCC Group, a ‘Superbrand’, serves as an umbrella for all its other brands – VLCC Health Care Ltd., VLCC Personal Care Ltd. and VLCC Institute of Beauty, Health and Management. VLCC’s services provide holistic wellness, as a service, marrying scientific research and traditional therapies. Having served over a million customers since its inception, VLCC, today, has achieved an iconic status across the world and is India’s largest and most preferred Slimming, Beauty & Health brand.

MTI sees the power and potential in the form of highly talented and successful regional consultants in different parts of the world who are confined to their own regions and unable to take on the big name legacy consultants due to the lack of a global network. “We wish to play the catalyst role of building the network by bringing together these consultancies from all parts of the world which could then rival the big name legacy consultancies” said Hilmy Cader

Marking the completion of 11 years since MTI started, the Chief Executive of MTI said “Since our humble beginnings in 1997 with a single person, single operation, we have grown into 8 of our own operations in Malaysia, Bahrain, Dubai, India, Sri Lanka, Bangladesh, Pakistan and Representative Office in the UK, through which we have carried out work in 33 countries”

MTI’s international expansion will be based on a two prong strategy of Rapid International Footprint through Business Partners and Associates and scaling up the MTI’s value delivery capabilities through MTI Certified Consultants, the first batch of whom will be in Sri Lankan Capital this week for Orientation and Training

MTI Associates will consist of leading local and regional consultants who will provide MTI Clients access to their respective countries, while MTI’s own operations will reciprocate. For instance, MTI have signed up with Turkey’s leading consultancy Arge, who can now help MTI Clients to understand and develop entry strategies to Turkey, while Arge’s Turkish clients will be able to access MTI’s network in South Asia and Middle East. MTI Business Partners will be organizations that will front-end MTI and act as the marketing arm of MTI in their respective countries and also help MTI with on-the-ground support to research and execute projects. “For instance, we have tied up Kenya based Apricot Consultants to cover East Africa, as these are challenging emerging markets and we need local familiarity to deliver our solutions” said Hilmy Cader

MTI also plans to experiment the concept of a Co-owned Subsidiary that will allow Private Equity to take a stake in a MTI subsidiary in a new country, whereby MTI will contribute to capital by way of providing a complete turn key start-up operation and on-going management support

MTI is currently in the final stages of negotiation with Business Partners and Associates in Australia, Czech Republic, Ukraine, Swaziland to name a few

MTI plans to hold a Global Network Conference in 2009 as a Forum that will bring together the growing global network of consultants under one roof

“Together with our Business Partners and Associates, MTI’s Vision is to have a global network that will touch every single country in the world and to be able to take the big name legacy consultants head on” said the CEO of MTI

Source: Press release distribution via India PRwire

Indian travelers now have access to over 80,000 hotels and 3,000 attractions across the globe through the website. Along with hotels, Expedia.co.in allows travelers to book tickets to shows, events, sightseeing, theme parks, spas etc. So you can book tickets to unique experiences like diving with the sharks, a helicopter ride across Manhattan or a lunch cruise along the river Thames even before you reach the destinations. For the budget traveler, expedia.co.in has a page focused exclusively on deals. The website allows payment in Indian rupees.

To help the traveler buy conveniently and with confidence, expedia.co.in offers a host of features such as Expedia Recommends, 360-degree virtual tours of rooms and facilities in popular hotels worldwide, and over 280,000 traveler reviews of hotels throughout the world. The website is also supported by a fully localized customer care service centre (1800 419 1919) staffed with dedicated agents who speak both Hindi and English to assist travelers in booking over the phone.

Travelers booking through expedia.co.in can easily understand their total cost of travel as the price of hotels and attractions are quoted upfront including taxes and supplier surcharges.

The website is easy to navigate with a simple design.

For more information on Expedia.co.in, please visit http://www.expedia.co.in

Source: Press release distribution via India PRwire

About Expedia, Inc.

Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides wholesale travel to offline retail travel agents and in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com®, hotels.com®, Hotwire®, Expedia® Corporate Travel, TripAdvisor®, Expedia Local Expert™, Classic Vacations® and eLong™. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).

Expedia and Expedia.com are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Classic Vacations is either a trademark or registered trademark of Classic Vacations, LLC in the U.S. and/or other countries. hotels.com is either a trademark or registered trademark of hotels.com, L.P., a subsidiary of hotels.com in the U.S. and/or other countries. Hotwire is either a trademark or registered trademark of Hotwire, Inc. in the U.S. and/or other countries. TripAdvisor is either a trademark or registered trademark of TripAdvisor, LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

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For most companies Restructuring is associated with bad times. Restructuring has been considered synonymous with losses, down-sizing , retrenchments and plant shut downs. MTI Consulting’s research and experiences have seen that companies still use conventional restructuring as emergency surgery before the last breath is drawn!

MTI’s research and experience in over 33 countries shows that fast growing organizations become the prime candidates to put on ‘unproductive fat’ and acquire inefficient processes and practices, gradually making the company uncompetitive. MTI’s experience also shows that smart companies recognize such pitfalls and the need to continuously ask the hard questions even in the face of experiencing continued business success

Further speaking at the conference Mr Suraj Deen stated that companies need to base their structure on business strategy. Some companies tend to consider their structures more permanent than their buildings. Thus companies do not perceive the need to change these structures to suit the times. He further stated that the Structure has to be a means to an end, which is to achieve the business strategy.

Source: Press release distribution via India PRwire

MTI Consulting is an international strategic management consultancy with operations in Bahrain, Dubai, India, Pakistan, Sri Lanka, Mexico and Bangladesh – that has provided solutions to clients in over 275 projects in 33 countries across 5 continents. The company recently diversified into 7 specialist units along the lines of Branding, Corporate Finance, HRM, Legal & Governance, Channels & Sales, Supply Chain and Technology