ITC's Laboratoire Naturel - unique Centre for consumer interaction promises to synergize customer demand and expectation with product development
ITC strengthens its product innovation with a World Class Consumer & Product Interaction Centre for hair and skin care in Bengaluru ITC's Laboratoire Naturel - unique Centre for consumer interaction promises to synergize customer demand and expectation with product development
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ITC's Personal Care Products Division strengthened its consumer insights based product innovation with 'Laboratoire Naturel', a pioneering, one-of-its-kind, world class Centre for Consumer and Product Interaction in Bengaluru. In line with ITC's commitment to deliver world class products backed by research and innovation, the Centre aims to create a forum for establishing greater direct connect between the division's scientists, brand teams and the Indian consumer, with the objective of enhanced product innovation, delivering unique and differentiated benefits.
Spread over an area of 10,000 square feet, the Centre boasts of a skin and hair evaluation clinic, where consumers are invited to experience products at the developmental stage. Designed by Bengaluru based Future Research Design Company (FRDC), the Centre is built on a harmonious balance of nature and science, echoing the brand attributes of ITC's Fiama Di Wills range of personal care products.
'Laboratoire Naturel' is strengthened by the expertise of globally recognized scientists, who, with a combined experience of more than a 100 years in personal care product development, understand and assimilate consumer needs to create products that adhere to international standards and benchmarks. The team of highly qualified research scientists, hair stylists and cosmetologists test thousands of Indian hair samples to find the best combination of exotic oils and ingredients from over 50 countries to create products that best suit Indian hair standards. In addition to the product innovation led research, the laboratory houses a Consumer-Interaction-Centre to provide consultation on skin and hair care related issues.
In addition, with a contemporary design based on eco-friendly materials and environmentally conscious technologies 'Laboratoire Naturel' has also received the prestigious LEED (Leadership in Energy and Environmental Design) certification, creating a radiant synergy of science and nature.
Speaking on the occasion, Mr Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd., stated, "The most important aspect driving the personal care business at ITC is its intensive market research, consumer centric insights and a strong capability of innovation to leverage these insights. Understanding the needs of consumers across segments and delivering winning value propositions catering to different needs has been the core of ITC's business philosophy. Laboratoire Naturel is yet another initiative that reflects our commitment to bring to the consumer superior and differentiated products based on a scientific evaluation of consumer insights".
Dr Krishnan, R&D Head, ITC Laboratoire Naturel, discussed the visionary scientific insights behind the Centre; "The laboratory houses state-of-the-art consumer and sensory measurement facilities to understand the various facets of human skin and hair. A combination of psychometric, sensory and instrumental evaluation, provides a fundamental understanding of consumer behavior and the factors that control their choice of personal care products".
Deepika Padukone, Brand Ambassador for ITC Fiama Di Wills was present at the Laboratoire Naturel - Consumer Interaction Centre for a first-hand experience of ITC's philosophy of Innovation. Congratulating the brand on this pioneering endeavour Deepika shared her thoughts on her long association with the brand; "During my association with ITC in the last four years, I have experienced many innovative products from Fiama Di Wills. I believe that it is such differentiated value propositions and innovative quality offerings that appeal to the discerning Indian consumer."
Notes to Editor
About ITC Limited:
ITC is one of India's foremost private sector companies and a diversified conglomerate with interests in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology. With a market capitalisation of over US$ 33 billion and a turnover of over US$ 7 billion, ITC has been rated among the 'World's Best Big Companies', Asia's 'Fab 50' and the 'World's Most Reputable Companies' by Forbes magazine, and among 'India's Most Valuable Companies' by Business Today. It has been ranked as the world's sixth largest 'sustainable value creator' among consumer goods companies globally by the Boston Consulting Group. ITC's diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. Its time tested core competencies, namely unmatched distribution reach; superior brand building, effective supply chain management and acknowledged service skills in hoteliering have provided ITC the springboard to create new epiCentres of growth.