Coimbatore's Local Taxi Association adopt mobile app for transformation. Partners with technology firm to counter Ola and Uber

UK Taxi Association and Moovlee partners to build a social platform for app based taxi services

Coimbatore, Tamil Nadu, March 10, 2017 /India PRwire/ -- Coimbatore based Uzhaikkum Karangal Taxi (UKT) Owners and Drivers Welfare Association today tied up with Technology Firm Moovlee to provide app based cab services in Coimbatore.The app based taxi service has been seeing a lot of turmoil in recent days with reports of driver agitation and strikes coming from all over the country. The sector is undergoing rapid growth with the two incumbents, Ola and Uber, fighting it out to become the number one player in the market. In the process the cab driver community has been handed a raw deal - with near impossible targets and falling incentive scheme, many drivers/owners are unable to service their car loans and are on the verge of bankruptcy.

In this context UK Taxi Association & Moovlee are pioneering a socially viable cooperative model in the app based taxi service industry, probably for the first time in India. More than 375 taxis under the association will be using state of the art mobile app infrastructure from moovlee to book and service rides all over Coimbatore. In addition to software services, moovlee will be providing training and marketing support for the initiative. The unique partnership has the potential to quickly become an alternate business model for this industry and the Moovlee social platform can empower thousands of small operators and taxi unions in competing with the market heavyweights.

The social venture has been aptly tag lined By the Drivers for the People. "This is a driver's movement. We will have our own brand. We will set the tariff, maintain quality and provide the people of Coimbatore with safe and reliable rides" explained P Raja, the president of UKT. The association promises customer friendly service with no malpractices like Surge Pricing. The driver members are also excited - "They say we are partners, but they treat us as labors. Now we can be truly independent" remarked one of the taxi drivers on his experience with the cab aggregators, clearly hoping for a change in situation soon.Coimbatore based Uzhaikkum Karangal Taxi (UKT) Owners and Drivers Welfare Association today tied up with Technology Firm Moovlee to provide app based cab services in Coimbatore.The app based taxi service has been seeing a lot of turmoil in recent days with reports of driver agitation and strikes coming from all over the country. The sector is undergoing rapid growth with the two incumbents, Ola and Uber, fighting it out to become the number one player in the market. In the process the cab driver community has been handed a raw deal - with near impossible targets and falling incentive scheme, many drivers/owners are unable to service their car loans and are on the verge of bankruptcy.

In this context UK Taxi Association & Moovlee are pioneering a socially viable cooperative model in the app based taxi service industry, probably for the first time in India. More than 375 taxis under the association will be using state of the art mobile app infrastructure from moovlee to book and service rides all over Coimbatore. In addition to software services, moovlee will be providing training and marketing support for the initiative. The unique partnership has the potential to quickly become an alternate business model for this industry and the Moovlee social platform can empower thousands of small operators and taxi unions in competing with the market heavyweights.

The social venture has been aptly tag lined By the Drivers for the People. "This is a driver's movement. We will have our own brand. We will set the tariff, maintain quality and provide the people of Coimbatore with safe and reliable rides" explained P Raja, the president of UKT. The association promises customer friendly service with no malpractices like Surge Pricing. The driver members are also excited - "They say we are partners, but they treat us as labors. Now we can be truly independent" remarked one of the taxi drivers on his experience with the cab aggregators, clearly hoping for a change in situation soon.

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