Delhi Duty Free Launches 'Where's Your Mini?' Promotion

Shoppers at Delhi Duty Free can win a brand new Mini Cooper Hatch this season if they get lucky. This is first time when the luxury car giant BMW is part of such a mega promotion in Indian duty free.

Activity around Mini Cooper Promotion on FacebookActivity around Mini Cooper Promotion on Facebook

Mini Cooper setup at DDFS arrival shopsMini Cooper setup at DDFS arrival shops

New Delhi, Delhi, July 19, 2012 /India PRwire/ -- In keeping with international duty free trends, Delhi Duty Free, India's largest duty free retailer at T3, IGI airport has for the first time launched a car promotion for its international travelers. The promotion titled 'Where's your Mini?' gives the travelers an opportunity to win an alluring new BMW Mini Cooper just by shopping at Delhi Duty Free.

Travelers who shop for $50 or more at the duty free shops in Delhi between July-September, 2012 will get lucky draw coupons. Customers will get one coupon for every $50 of his total purchase. Like if a customer spends $300 he'll get 6 coupons, thereby increasing his chance of winning the lucky draw by 6 times. If you shop with your VISA debit or credit card you will get 2 coupons for every $50 purchase.

The promotion will be valid across all product categories at the duty free shops, including perfumes and cosmetics, liquor and tobacco, confectionery and destination products. All customers have to do is to complete the forms and submit them in the lucky draw box kept at the duty free shop. At the end of the promotion in September 2012, one lucky winner will be declared through a lucky draw.

The company is also running simulated contest on their Facebook page to reach and engage their audience. To know more and participate visit . For more details on what products one could buy to win the Mini Cooper, kindly log on to

Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd. "Continuing the legacy of putting on offer the finest and luxurious of products, starting from Volkswagon Beetle, Harley Davidson, Mercedes Benz C-Class, Delhi Duty Free has for the first time brought in the extremely luxurious BMW Mini Cooper for its travelers. We want our travelers to have the finest retail experience and we are more than happy to go out of our way to enhance the experience for them. DDFS has always looked to engage with customers in multiple ways and this offer is yet another offering from our end for our esteemed travelers".

The iconic Mini Cooper is from the prestigious BMW brand and is known for its luxury and drive. With more power, less fuel consumption and tonnes of mile-wide smiles, the original MINI hatchback is bursting with get-up-and-go and is full to the brim with the latest smart technology. The car has perfect contours, ideal road holding, thus giving the riders an unadulterated go-kart feeling. The German luxury car maker plans to import the Minis from its facility in Oxford, UK to begin with and has opened showrooms across India in Delhi and Mumbai to begin with to reach out to its true admirers.

Notes to Editor

About DDFS

Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS will be single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India's progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world's prominent travel retail shopping experiences and destination.

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