Yatra.com launches Cash on Delivery service

Customers can now make travel bookings and pay by cash against travel bookings

Gurgaon, Haryana, March 7, 2011 /India PRwire/ -- Yatra.com, India's leading online travel company, today announced the launch of its much awaited 'Cash on Delivery' (COD) service. This facility will now enable the customers to make travel bookings with Yatra.com and pay cash against the travel bookings. The COD payment option is available for International Air, Domestic and International holiday bookings with Yatra.com. This service is currently available for all customers in Delhi / NCR, Mumbai, Bangalore, Kolkata, Pune and Chennai with an endeavour to soon extend this facility to other cities as well.

Enhancing the convenience quotient for the customers, Yatra.com representative will visit the customer to collect the cash against the travel bookings made with Yatra.com. E-Tickets / package vouchers will be sent to the customer, once the cash has been collected from the customer. The COD service will add a new stream of offline customers to Yatra.com's customer base, particularly the one's who are reluctant in using the electronic payment mechanism.

Understanding the need for such a service in India where a majority of customers are still hesitant in making use of credit or debit cards, Mr. Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com said, "In our effort to reach out to a larger set of customers, we are extremely delighted to launch the COD facility. We are positive that this initiative will help us to gain popularity with the customers who have limited access to credit or debit cards or are reluctant in making use of them. We expect a significant rise in the number of transactions through this service in the coming months".

One of the key reasons for lower penetration of travel bookings in India is attributed to the under penetration of electronic payment methods. Through COD payment option, Yatra.com intends to make online travel booking accessible to a segment of customers such as small businessmen, housewives and students who do not have access to credit & debit cards. Cash on delivery also opens up online travel bookings to customers who are reluctant to use their cards online due to security concerns.

Yatra.com is a brand which is always on the lookout for adopting newer ways and means to reach out to its customers. The travel portal is on a constant mission to make sure its customers obtain the best possible products and services.

Notes to Editor

Yatra.com is India's leading online travel company. We provide information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.

Based in Gurgaon, India, Yatra is a one-stop-shop for all travel-related services. A leading consolidator of travel products, Yatra.com provides reservation facility for more than 3,800 hotels across 336 cities in India and over 90,000 hotels around the world. We partner with domestic and international airlines to offer flight-booking services at the best rates. Through a close working alliance with all leading airlines, we are able to offer negotiated rates for flight bookings for travel from and into and within India. All products at Yatra.com come with a best price guarantee and an assurance of instant booking.

Customers can access Yatra.com through multiple ways: through our user-friendly website, 24x7 multi-lingual call center, a countrywide network of Holiday Lounges and Yatra Travel Express stores or through their mobile phones. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations.

Launched in August 2006, Yatra is today ranked as the leading provider of consumer-direct travel services in India. Yatra.com has emerged as the most trusted travel brand in India and we were recently voted 'Most Trusted Branded of India' in the online travel category by Brand Equity, and also received the coveted most preferred online travel company award at the CNBC/Awaaz Consumer Travel Awards from the Hon Tourism Minister of IndiaSmt Kumari Shailja . Within this short span of time, Yatra has shown an impressive growth by posting average revenue of $30 million a month with a volume of 10,000 tickets and 350 rooms a day. The company achieved a gross turnover of $250 million for FY 2010.

Our Investors

Yatra.com is backed by well-known and reputed investors: Promod Haque's Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group's Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.

Read more about our investors.

You can also follow Yatra.com on: http://www.facebook.com/Yatra, http://twitter.com/#!/yatraholidays

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