Brand Equity and Nielsen Company's survey ranks Yatra.com as the No.1 online travel service provider
In a recent survey released by Brand Equity on 'Most Trusted Brands', Yatra.com emerged as the industry leader in the online travel space leaving behind some of the well known players like makemytrip, cleartrip and irtctc. Conducted by Nielsen Company, the survey is the largest of its kind in India, with a sample size of 8, 160 done across socio economic classes, age, income and geography. Yatra.com grabbed 14th position amongst the top 50 digital brands ahead of some of the most popular brands like twitter that was on 18th spot.
Tweet-- In a recent survey released by Brand Equity on 'Most Trusted Brands', Yatra.com emerged as the industry leader in the online travel space leaving behind some of the well known players like makemytrip, cleartrip and irtctc. Conducted by Nielsen Company, the survey is the largest of its kind in India, with a sample size of 8, 160 done across socio economic classes, age, income and geography. Yatra.com grabbed 14th position amongst the top 50 digital brands ahead of some of the most popular brands like twitter that was on 18th spot.
In its tenth year, the study threw up a lot of surprises with new entrants, the entrenched, and ones who have stood the test of time. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers. After considerable brainstorming by Brand equity & Nielsen, the list of 300 brands (217 consumer products and 83 service brands) were finalized. Each brand was then evaluated on several parameters. Sample size was identified on the basis of chief wage earners who contribute maximum to the household income and the survey was restricted to SEC A, B and C in urban India, with a view to focus on the prime target audience for consumer-branded products and services.
Elated with the achievement, Mr Pratik Mazumder, head of marketing and strategic alliances, Yatra.com, said, "We are extremely proud with the fact that the people have chosen Yatra.com as the most preferred online travel company for all their travelling needs. This recognition endorses our commitment of customer service, which raises the standard of the overall travel industry. From the day one our single minded focus has been on how we can fulfill the needs of our customers related to travel, making bookings easy and hassle free. Such recognition supports all our marketing efforts and reaffirms top of mind brand recall and consistent brand momentum in the last four years. We look forward to many such achievements in the times ahead."
Yatra.com has also been the recipient of several prestigious awards and recognitions. From being declared the 'Best Online Travel Agency' of the year 2008 at the Galileo Express Travel World's awards, 2008 to being the only Indian travel company among the 'Top 100 start ups in Asia' awarded by Red Herring. And also being recognized as the 'most used travel website' by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers
Notes to Editor
About Yatra
Yatra.com, rated as India's No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. It has won second prize in 'Domestic Tour Operator' category at National Tourism Awards 2008-2009 and has been nominated under 'Asia's leading travel agency' at the 17th Annual World Travel Awards. From air tickets to hotel rooms to holiday packages to car rentals, Yatra.com has everything for today's traveler. With Yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre or through Yatra.com Holiday Lounges. Yatra.com offers the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in the country. It provides room-booking facility in over 2,500 domestic hotels across 250 destinations in India. Yatra.com has international tie-ups with major consolidators for over 90,000 hotels across the world. The prices are highly competitive and booking rates are available at the lowest rates in real time. Yatra.com provides several hundreds of holiday packages to its customers with best deals and rates across the globe.