Zoomtra.com launches Facebook application - India Dekha!

Zoomtra.com has launched a Facebook Application focused on Travel in India, the first of its kind in the country. This application named, "India Dekha" was conceptualised and has been launched with the objective of analysing and understanding social networking in the travel space.

New Delhi, Delhi, December 14, 2007 /India PRwire/ -- Zoomtra.com has launched a Facebook Application focused on Travel in India, the first of its kind in the country. This application named, “India Dekha” (http://www.facebook.com/apps/application.php?api_key=81e9ceb42f0faea131ce9f7af81a39ee ) was conceptualised and has been launched with the objective of analysing and understanding social networking in the travel space.

On “India Dekha”, Facebook users can create a personalised travel map by marking places and writing about past travel experience and places they aspire to go. Furthermore, one can share and compare the map with his ‘friend network’ on Facebook.

Ruchi Sundeep, Technical Head of Zoomtra.com said, “Facebook has provided an excellent opportunity for third party applications to utilise the advantages of its social network.This is just the first phase of India Dekha. The true power of the platform is yet to be utilised.”

Vikas Jawa, Business Manager of Zoomtra.com said, “This application will play a huge role in understanding what users want from social networking for travel. The online travel space needs to graduate from plain vanilla air ticket booking and understand the real needs of a traveller.”

Zoomtra.com is targeting over 2,00,000 active users on India Dekha within 2 months of time.

Notes to Editor

About Zoomtra.com

Zoomtra.com is an online travel marketplace that enables travel sellers (airlines, hotels, tour providers and others) to promote their deals with real time pricing to interested buyers.

Zoomtra.com strives to provide the most comprehensive and relevant travel information to its users in order to make purchasing decisions. Zoomtra.com has been incubated by the Smile Interactive Technologies Group. For more information please visit; http://www.zoomtra.com

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