'ITC's Classmate Ideas for India Challenge' swings into action with Youngsters in Guwahati ideating for India

As India's youth become a formidable force with the potential to transform the future of the nation, ITC's Classmate Ideas for India Challenge pulls together the city finalists from Guwahati as the students in Guwahati presented their innovations for the development and growth of the country. ITC, one of India's largest multi-business conglomerates, completed a 100 years on the 24th of August 2010. In order to commemorate this momentous milestone the Education & Stationery Products brand, 'Classmate', had launched a unique programme - 'Classmate Ideas for India Challenge'. The challenge seeks to recognize ideas of the youth that have the potential to transform their India of tomorrow. The nationwide competition that is set to be the largest student contact programs by a brand in the country has reached out to 25 lakh students across 30 cities, 500 schools & 200 colleges and echo's ITC's credo of "Let's Put India First".

ITC's Classmate Ideas For India Challenge Guwahati chapter winner Sahil Sandeep Salunke from IIT Guwahati receiving award from actor Jerifa WahidITC's Classmate Ideas For India Challenge Guwahati chapter winner Sahil Sandeep Salunke from IIT Guwahati...

Guwahati, Assam, November 10, 2010 /India PRwire/ -- As India's youth become a formidable force with the potential to transform the future of the nation, ITC's Classmate Ideas for India Challenge pulls together the city finalists from Guwahati as the students in Guwahati presented their innovations for the development and growth of the country.

ITC, one of India's largest multi-business conglomerates, completed a 100 years on the 24th of August 2010. In order to commemorate this momentous milestone the Education & Stationery Products brand, 'Classmate', had launched a unique programme - 'Classmate Ideas for India Challenge'. The challenge seeks to recognize ideas of the youth that have the potential to transform their India of tomorrow. The nationwide competition that is set to be the largest student contact programs by a brand in the country has reached out to 25 lakh students across 30 cities, 500 schools & 200 colleges and echo's ITC's credo of "Let's Put India First".

Classmate Ideas for India Challenge has received more than 60,000 entries within a span of 40 days and has short listed 500 of the best ideas. Presently, the program is in the second phase as 50 participants from 10 different cities will compete to gain entry to the National Finals in Delhi. Sahil Sandeep Salunke from IIT, Guwahati is the winner of Guwahati chapter who will be competing with the other contestant at the grnad finale in Delhi.

Classmate Ideas for India Challenge is an initiative that provides a platform for the youth to express & bring alive their innovative ideas that not only address the many challenges confronting the nation today but also contribute in taking the country to a higher orbit of growth & development. With program partners like the CII-ITC Centre of Excellence for Sustainable Development, WWF-India, Tony Blair Faith Foundation, Janaagraha, Akshaya Patra Foundation and many other organisations of repute, finalists will receive internships with relevant program partners, besides cash prizes & other rewards. Additionally, the top 5 winners will be sent to a 1-week international educative tour. The Classmate Ideas for India Challenge is being partnered by the ITC Welcomgroup, Travel House and the event is conceptualised and managed by Krayon.

Notes to Editor

ITC's Education & Stationery Brand- Classmate

ITC's Classmate is a leading player in the Rs. 6000 Crore market for stationery products comprising notebooks, pens, pencils & scholastic products and is today growing at a rate of 9-10%. Already the largest national brand in the student notebooks space, Classmate has recently expanded its portfolio with successful launches of a range of other stationery products such as pens, pencils and geometry boxes. Classmate is also endorsed by the youth icons, dashing Indian batsman Yuvraj Singh & the multi-faceted actress Soha Ali Khan.

ITC LIMITED

The ITC story is a journey of transformation from a single product company to a well-diversified business conglomerate with interests in Fast Moving Consumer Goods, Hotels, Paperboards & Packaging, Agri-business and Information Technology, with a market capitalization of over 100,000 crores and a Profit after Tax of over 4000 crore. This long and inspirational journey of challenge and change has unfolded in tandem with India's own evolution and growth across ten decades. It has been the journey of an organization that has consciously put Country before Corporation - an enterprise that proudly echoes the credo "Let's Put India First". It has been a journey of leadership, not only in shareholder value creation, but also in serving all stakeholders and in meeting societal expectations. It has been a voyage that has brought ITC global recognition as an exemplar in sustainability practices - the only company in the world of its size to be carbon positive, water positive and solid waste recycling positive. This long and eventful travel across a century has been particularly meaningful and satisfying because it has enabled ITC to create over 5 million sustainable livelihoods.


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