Bombay Dyeing Facebook goes Black & White during the Release of Shamitabh!

Bombay Dyeing launched its Bed Linen collection 'Ebony and Ivory' in the Movie Shamitabh.

Mumbai, Maharahstra, March 11, 2015 /India PRwire/ -- Bombay Dyeing launched its Bed Linen collection 'Ebony and Ivory' in the Movie Shamitabh. The movie sees BIG B using the product range, looking classier than before. As the name suggests, the collection is black and white with geometrical prints. To promote this on Facebook on the 6th, 7th and 8th of February 2015 everything on the Bombay Dyeing page on Facebook turned black and White.

From the logo, to the cover page, to the posts, every element on the page was meticulously changed to a black and white tone. The page ended up looking very classy.

We asked our fans to guess the products in the move. This activity intended to popularise the Ebony & Ivory Products.

Replace Ebony and Ivory with

Date: 15th February 2015

We asked our fans to replace Ebony & Ivory with Amitabh Bacchan Movies. The activity was complimented by an in-store activity to increase footfalls with the aid of Social Media. We asked our fans to check out the Ebony & Ivory collection by going to the store. The fans participated in the online raffle contest and three lucky winners from every city were selected and gratified with the limited edition Ebony & Ivory gift hampers. The stores showed an increase of 25% foot falls in Delhi, 10% foot falls in Bangalore and 9% foot falls in Pune.

Which Colour are you and Why?

Date: 11th - 13th February 2015

Life is all about contrast. It is this contrast that inspired the Ebony & Ivory collection. We asked our fans to share with us which colour they relate to the most and why? Fans shared with us instances about their lives and the significance of the colours black white and grey in their lives.

Contrasts in our lives

Date: 11th February 2015

We asked our twitter fans about their contrasts in their lives. We had more than 455 people conversing at the same time reaching out to 8 lac people creating more than 99 lac impressions. We used the hashtag #Contrasts for this purpose.

Statistics:

Reach on Facebook (1st - 13th Feb): 7,13,837

Impressions on Twitter (1st - 13th Feb): 1,08,200

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