Grasim'slivestock development programme helps dairy farmers increase income

Grasim Industries Ltd has launched a livestock development programme in the semi-arid Malwa region of Ujjain district of Madhya Pradesh. The Company's CSR initiatives are focussed on providing sustainable livelihood options for rural people by creating more employment opportunities in areas where its facilities are located.

Nagda, Madhya Pradesh, July 1, 2014 /India PRwire/ -- Grasim Industries Ltd has launched a livestock development programme in the semi-arid Malwa region of Ujjain district of Madhya Pradesh. The Company's CSR initiatives are focussed on providing sustainable livelihood options for rural people by creating more employment opportunities in areas where its facilities are located.

After a detailed situation analysis of the Malwa plateau region around Nagda, an important railway junction in Ujjain district, the Company decided that animal husbandry/dairy farming could generate additional income for 5000 families by doubling the output of milch cattle owned by not only small and marginal farmers but landless labourers as well

Grasim takes its social responsibilities seriously and works actively to improve the lives of the communities and stakeholders in the areas where it operates. Previous government-backed animal husbandry initiatives in the Nagda area had failed due to lack of proper skill training and inculcating scientific knowledge among the villagers, forcing many to migrate to cities for employment.

After picking up the gauntlet to improve the lives of the communities and stakeholders in the area where it operates, Grasim mandated Pune-based BAIF Development Research Foundation to identify and suggest suitable opportunities for improving animal husbandry in the Nagda area.

BAIF suggested cross breeding using Artificial Insemination (AI) technology to increase milk output through two ILDCs(Integrated Livestock Development Centres) atBhatisudaand Jhanjhakhedi villages of Ujjain district to provide doorstep artificial insemination services besides support providing services like deworming, mineral mixture and vaccination for dairy animals. Each ILDC coversapproximately 10-12 villages and modern AI technologyand aims to double milk production from current levels.

Commenting on the success of the programme, Siddhartha Banerji, President of Grasim's Nagda plant said, "Dairy farming plays a major role in the livelihood of people in semi-arid regions. As a responsible corporate, we are happy to pave the way for a socio-economic change in the region by improving the standard of living of rural population with better employment opportunities through improved animal husbandry practices."

Sarpanch of Bhatisuda villageRatan LalParmarsays, "We thank Grasim Industries for this initiative; the centre is providing better guidance to farmers on how to increase milk yield from their animals."

Notes to Editor

About Grasim Industries, Birlagram (Nagda)

Grasim Industries, a subsidiary of Aditya Birla Group, is India's pioneer in Viscose Staple Fibre (VSF), a man-made, biodegradable fibre with characteristics akin to cotton. As an extremely versatile and easily blendable fibre, VSF is widely used in apparels, home textiles, dress material, knitted wear and non-woven applications. Grasim's VSF plants are located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with an aggregate capacity of 352,225 tpa.

Grasim's Nagda factory is the company's largest unit producing a wide range of VSF to suit customer requirements in terms of length, denier and colour and also second and third generation fibres like Modal, Excel and Solvent Spun fibres, respectively. Grasim is also the largest producer of spun-dyed specialty fibre in the world.

Journalists and Bloggers
Visit India PRwire for Journalists for releases, photos, email alerts and customized feeds just for Media.

If you have any query regarding information in the press releases, please contact the company listed in the press release itself. Please do not call India PRwire, we will be unable to assist you with your inquiry.