Kalyan Jewellers launches My Kalyan stores in Mumbai

Opens sixteen My Kalyan showrooms in Mumbai - Bid to come closer to the customer - Will Facilitate buying process

Mumbai, Maharashtra, January 15, 2014 /India PRwire/ -- As a result of the overwhelming response, from Mumbaikars to the recently opened showroom of Kalyan Jewellers in Mumbai, the company has launched 16 My Kalyan showrooms in the city. My Kalyan is a unique initiative to educate and facilitate buying of gold ornaments.

My Kalyan is a service centre that gives exclusive services to its customers including advance booking for wedding purchases, Kalyan gold purchase advance scheme, gold insurance, gift vouchers for gold ornaments, Kalyan gold card loyalty program etc. In a bid to be closer to its customers, the My Kalyan stores are spread across the city and are located in Mulund, Bhandup, Chembur, Andheri, Kalyan, Bhayender, Bhiwandi, Kandivali, Airoli, Kalwa, Belapur, Nerul and Koperkhairne amongst others.

Speaking on the occasion Managing Director, Kalyan Jewellers, Mr. T.S. Kalyanaraman, said; "Buying jewellery is an emotional decision; however, with the spiralling cost of gold it is also a huge investment. So it is important that the consumer is not only aware of what they are buying but also taking the right decision. Kalyan Jewellers today enjoy a strong association and trust, thus we felt the need to educate our clientele on gold and the available options to help them make an informed purchase decision. My Kalyan also helps customers plan their jewellery purchases for special occasions."

Kalyan Jewellers pioneered the concept of service centers for jewellery - My Kalyan. There are more than 550 My Kalyan outlets in India where esteemed clients are educated on the purity of gold, help them in deciding marriage purchase, entrolling them to advance purchase plans amoung a host of other servises.

Kalyan Jewellers was recently awarded the most coveted `The Best National Retail Chain 2013' and `The Best Campaign of the Year 2013' by the Bombay Bullion Association.

Notes to Editor

Kalyan Jewellers is the flagship of the prestigious 100-year old Kalyan Group with its origins in textile manufacturing and retailing. The group's forayed into jewellery retailing two decades ago in 1993, and has retail store strength of 52 showrooms across the 4 southern states, Gujarat, Punjab and Maharashtra. Kalyan Jewellers is a clear market leader in most of the markets it operates. Kalyan Jewellers is in the midst of a major expansion spree and is poised to enter Gujarat and Maharashtra in 2013. The company has set an ambitious target of 100 showrooms by 2015.

Kalyan Jewellers has five sub brands for gold named Floret - Flower based designs, Tamas - Colour based designs, Bloom - Kids Jewellery, Rang - Precious stones jewellery and Eterna - Traditional Jewellery. We also got six sub brands for diamonds named - Anokhi - uncut diamonds, Sakshi - Diamond studded mangalsutra, Bliss - duo bands for couples , Amore - diamonds for youth, White Mistry - Platinum with diamonds and Antara - Bridal diamond wear.

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