Lilliput Enters The Middle East Market Opens an exclusive store in Bahrain
Lilliput, a dominant player in the Indian kidswear industry today announced its foray into the international market by opening an exclusive store in Bahrain. It is a first for an Indian kidswear brand to go out of the country and establish presence in the international arena. Lilliput has achieved this milestone by entering into a joint venture, with Bahrain based 'Al-Fanar Investment and Holding Company.' The new joint venture company, Al-Fanar SN Retail W.L.L. is a 60:40 partnership.
Tweet-- Lilliput, a dominant player in the Indian kidswear industry today announced its foray into the international market by opening an exclusive store in Bahrain. It is a first for an Indian kidswear brand to go out of the country and establish presence in the international arena. Lilliput has achieved this milestone by entering into a joint venture, with Bahrain based ‘Al-Fanar Investment and Holding Company.’ The new joint venture company, Al-Fanar SN Retail W.L.L. is a 60:40 partnership.
The outlet is located in the most bustling area of Bahrain at the Country Mall, situated at the Budaiya Highway, where people from all gentry are always on the look for the latest trends in fashion. Covering an area of over 1,500 sq. ft space, the Bahrain store can stock over 4000 SKU’s at any given time.
The international outlet is an endeavor to reach out to all sections of customers of Bahrain and provide a vast range of kidswear to all at affordable prices. Prior to the opening of the store, Lilliput conducted an extensive research which proved and provide a vast range of kidswear to all at affordable prices. Prior to the opening of the store, Lilliput conducted an extensive research which proved Bahrain to be a booming market place with low risk areas and cheaper rentals. The store has been designed in vivid colors to suit the mood of the children who come to shop. The colourful and eye-catching interior of the outlet is entirely different from any of the Indian Lilliput stores. to be a booming market place with low risk areas and cheaper rentals. The store has been designed in vivid colors to suit the mood of the children who come to shop. The colourful and eye-catching interior of the outlet is entirely different from any of the Indian Lilliput stores.
Commenting on the achievement, Mr. Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd. said, “We always wanted to pitch ourselves against our prospective competitors and make our presence felt in the international market through innovative products and designs. Lilliput has always been synonymous with quality, design and high-end kid apparels that satiate the fashion desires of the urban children and parents at very affordable prices. It is a moment of pride for us as we have been successful in making an Indian brand open its exclusive store in Bahrain.”
With the opening of Bahrain store, Lilliput will strengthen its international ties. Lilliput plans to expand in the Middle East market with opening over 25 large format stores by March 2010. The company will have 70% of the stores in the franchisee model and the rest on ownership basis. The investment for same will be sourced through internal accruals and debts.
Notes to Editor
About Lilliput:
Lilliput Kidswear Ltd. was incorporated in 1991 by the visionary Sanjeev Narula in New Delhi and is one of the largest kidswear groups in India. Lilliput Kidswear Ltd has the turnover of Rs 182 crores. Throughout the range of their products, the quality is maintained at a consistent level to ensure optimum care for their sensitive customers. Lilliput has a strong workforce of 4,000 people in more than 59 cities through out the country. In Exports, Lilliput is very active in Europe; The USA, and other countries.
Lilliput partnered with private equity firm INDIVISION which is a financial arm of Future group.
Website: http://lilliput-india.com/