SAB TV garners 134 GRP's
According to the TAM data of Week 36, 2010 SAB TV has garnered 134 GRP's in the current week outperforming its previous high of 122 GRPs in Week, 35, 2010. 'Tarak Mehta ka Ooltah Chashmah' is the No. 1 show at the 8:30 p.m. time slot and 7 of SAB's shows have given 1+ ratings.
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Mumbai, 9th September 2010: According to the TAM data of Week 36, 2010 SAB TV has garnered 134 GRP's in the current week outperforming its previous high of 122 GRPs in Week, 35, 2010.
'Tarak Mehta ka Ooltah Chashmah' is the No. 1 show at the 8:30 p.m. time slot and 7 of SAB's shows have given 1+ ratings.
Speaking on the performance of the channel, Mr. Anooj Kapoor, Executive Vice President and Business Head SAB said, "We are growing consistently and this is reflecting in our ratings. Besides, Taarak Mehta other shows like Papad Pol, Sajan Re Jhoot Maat Bolo and FIR are connecting well with families and now more & more families are spending fun filled evenings together watching SAB."
Along with popular programs like Taarak Mehta Ka Ooltah Chashmah, Lapataganj and Papad Pol other programs like FIR and Sajan Re are fast climbing up the ladder and receiving impressive numbers. The Friday one Hour Special episode of Papad Pol at 2100hrs rated 2.3TVR while F.I.R. delivered its highest ever 1.1TVR on Tuesday. Sajan Re's Monday & Tuesday episode delivered it's highest ever rating of 2.0TVR this week as well.
Week 36-Programmewise data
Time Program Name AV-TW
2000 Papad Pol 1.5
2030 Taarak Mehta Ka Ooltah Chasmah 4.1
2100 Sajan Re Jhoot Maat Bolo 1.8
2130 Mrs.& Mr.Sharma Allahabadwale 1.2
2200 Lapataganj 1.1
2000 Malegaon Ka Chintu (Friday) 1.1
2030 Gutur Gu (Friday) 1.5
SAB's reach is also steadily increasing and it has climbed to an impressive 44% in the current week from 41% last week.
Apart from its robust programming, SAB's Brand Campaign 'Asli Mazaa SAB ka Saath Aata Hai' too has had a good impact on the audiences. SAB has successfully managed to entice the entire family to watch television together with its new content and brand strategy.
For further Communication please contact:
SAB TV
Pradnya Dike - 9920718428 - pradnya.dike@setindia.com
Nucleus PR division
Tarunjeet Rattan - 09379944366 - tarunjeet@nucleusnow.com
Payal - 9920933450 - payal@nucleusnow.com