PHU TRUONG Joins Senior Management Team, BBC.COM
BBC Worldwide, the commercial arm of the BBC, has promoted Phu Truong to Director for Digital Sales & Commercial Development for BBC.com in EMEA and APAC. Phu will continue to be part of the advertising sales team within BBC Worldwide and will now gain responsibility for setting and executing BBC.com's growth strategy in EMEA and APAC regions. He will seek new commercial opportunities in these key markets where BBC.com is committed to developing its relationship with new and existing audiences.
Tweet-- BBC Worldwide, the commercial arm of the BBC, has promoted Phu Truong to Director for Digital Sales & Commercial Development for BBC.com in EMEA and APAC. Phu will continue to be part of the advertising sales team within BBC Worldwide and will now gain responsibility for setting and executing BBC.com's growth strategy in EMEA and APAC regions. He will seek new commercial opportunities in these key markets where BBC.com is committed to developing its relationship with new and existing audiences.
Phu joined the BBC.com team as Director, Digital, in the advertising sales team in 2007 and played an integral part in developing the commercial offering since the site's commercial launch in November 2007.
BBC.com is the international version of the BBC website. It offers world-renowned news, sport, entertainment, lifestyle and technology content attracting 54 million unique users per month*. The website carries advertising from a range of industries that include finance and banking, travel and tourism, technology as well as luxury retail brands.
Commenting on his new role, Phu Truong said: "It has been fantastic watching BBC.com grow and develop and it continues to present some exciting challenges. I'm thrilled to be given the opportunity to play a key role in the future commercial development of the site, especially in these key markets."
EVP and Managing Director for BBC.com, Luke Bradley-Jones said: "Phu has been a vital team member since BBC.com's inception in 2007, his experience and understanding of the business as well as the markets in EMEA and APAC are extremely valuable to the business which makes him the perfect candidate for this role."
The new role will report jointly to Luke Bradley-Jones, EVP and MD for BBC.com and Tom Bowman, VP Strategy and Operations.
*Source: Omniture Jan - March 2010
Notes to Editor
About BBC.com
The BBC is one of the most respected brands on the Internet and offers up to the minute international news, business, sports, weather, lifestyle and technology content and in depth analysis. BBC.com is the online expression of the BBC outside of the UK and is run by BBC Worldwide, the commercial arm of the BBC. In November 2007 the site introduced advertising outside of the UK to an audience of 54 million unique users* generating revenues to reinvest in BBC content and services.*(Omniture Jan - March 2010)
About BBC Worldwide
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC's assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has seven core businesses: Channels, Content & Production, Digital Media, Sales & Distribution, Magazines, Home Entertainment and Global Brands. In 2008/09, BBC Worldwide generated profits of £102.6 million (before exceptionals) on sales of over £1 billion.
BBC Worldwide was awarded with the Queen's Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company's substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years' trading results, which benefit the UK creative industries and ultimately the licence fee payer.
For further information:
Jeanne Leong
Senior Manager, Communications
BBC Worldwide Channels Asia
Tel: +65 6849 5292
Mobile: +65 8388 1832
Alex Fulton
Communications Manager - Digital Media
BBC Worldwide
MC2A3, Media Centre, Media Village, 201 Wood Lane, London, W12 7TQ
Tel: + 44 (0) 2084331350
Mobile: +44 (0) 7500097996
alex.fulton@bbc.com