"Clash of the Champions" LIVE on MAX
DLF IPL Champions Rajasthan Royals v/s Nashua Cape Cobras in primetime match up!!
Tweet-- MAX, India’s Premium Hindi Movies and Special Events channel and the home of the DLF IPL will be broadcasting the exciting “Clash of the Champions” match on Saturday 11th April. Rajasthan Royals, the reigning DLF IPL Champions captained and coached by the enigmatic Shane Warne, will be pitted against the reigning South African Standard Bank Pro 20 Champions. This is the first such match between 20/20 champions from India and South Africa.
Rajasthan Royals have agreed on a strategic partnership with the South African Standard Bank Pro 20 Champions, Nashua Cape Cobras. The Cape Cobras have an impressive line-up which includes S. Africa’s latest sensation JP Duminy, Herschele Gibbs, Justin Ontong, Charl Langeveldt.
LIVE ON MAX AT 7:45PM, 11TH APRIL
Speaking on the occasion, Sneha Rajani, EVP and Business Head, MAX said, “MAX broadcasting the Clash of the Champions is a fabulous prelude to Season II of the DLF IPL 2009 beginning on 18th April. We are laying the ground for what’s in store for our audience in the next couple of months and this is a not-to-be-missed match. This is the first time the Rajasthan Royals will be playing on primetime televison after having won the DLF IPL Tournament last year and it will be great to see the team back in action.”
The DLF IPL action on MAX kicked off with its 360 degree multimedia campaign ‘Ek Desh Ek Junoon’. MAX is going to be THE channel for the ultimate in cricket and entertainment for the next 37 days, starting 18th April 2009. After having broken every record in the history of cricketing entertainment last year, The DLF Indian Premier League 2009 promises to scale new heights this year and MAX’s presentation of these matches will ensure complete and compelling family entertainment.
DLF IPL season 2 starts on 18th April 2009 ONLY on MAX!
Notes to Editor
About MAX:
MAX, India’s No. 1 Movies channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. Thanks to pioneering concepts like Extraaa Innings and Extraaa Shots, combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and recognized in the media marketplace with several top awards. MAX now also boasts of the much-talked about DLP IPL feather to its hat. Some of the on-air movie properties of MAX, such as ‘Hollywood Hungama’ and ‘Maha Movies’ have become a favourite staple diet of millions of viewers in India. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 45 million households in India. MAX is part of the bouquet of channels distributed by the TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel and Living, MTV, SAB, PIX,AXN, NDTV India, NDTV 24x7, NDTV Profit, Nick, VH1, Animal Planet, AniMAX, Aaj Tak, Headlines today and Tez.