BIG Broadcasting, an offering from The Reliance Anil Dhirubhai Ambani Group, today announced the coming on board of Mr. Manavjeet Singh in the capacity of Head – Distribution (Domestic and International). In his new profile, Manavjeet will be handling the Distribution function for the Indian and overseas markets.

Prior to joining BIG Broadcasting, Manavjeet was Country Head & Executive Vice President for Reliance Consumer Finance, a division of Reliance Capital, which comprised ofVehicle Loans, Mortgages, SME Loans, Credit Card and Personal Loans. Before this, he was part of the Retail Assets Team with HDFC Bank working as Executive Vice President, heading 4 business verticals – Car Loans, Commercial Transportation, Healthcare Finance and Branch Sales.

His assignments prior to this were with SBI Mutual Fund in the capacity of Chief Marketing Officer and also with Citigroup and Xerox.

Distribution is a critical function in the emerging & cluttered Indian broadcast scenario. With regulatory, technological & business changes rapidly influencing Distribution dynamics, Manavjeet’s excellent track record and rich experience in the retail finance sector will help BIG Broadcasting successfully implement its distribution strategy across markets.

Manavjeet will pay a key role in realizing BIG Broadcasting’s endeavor that its bouquet of channels is entertaining every Indian and is an integral part of their lives.

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Reliance BIG Entertainment, after its successful foray into the media & entertainment space is all set to boost its offerings further in the entertainment space through BIG Broadcasting. With BIG Broadcasting, an initiative from the Reliance ADA Group, the Company will be launching a bouquet of TV channels catering to diverse needs of audiences across genres.

The aim is to provide the Indian audience with a wholesome entertainment mix and introduce them to new genres and formats in television programming. The offerings will be spread across genres to appeal at national, regional, mass and niche levels keeping in mind the modern Indian consumer’s lifestyle and mindset.