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Source: http://www.indiaprwire.com/pressrelease/telecommunications/20171115521675.htm

ESAR Media & Advertising launches new entity, BuckVas

BuckVas established as a Value-Added-Services entertainment content partner for the telecom sector

Mumbai, Maharashtra, November 15, 2017 /India PRwire/ -- ESAR Media & Advertising, India's fastest growing performance based AD network, has announced the launch of a new company under its operations. The new entity, BuckVas is a Value-Added-Services (VAS) entertainment content platform catering specifically to the requirements of the telecom sector. Based in Mumbai, the newly formed organization has formally commenced operations under the leadership of digital advertising industry professional- Malik Gilani.

BuckVas has been positioned as an entity that sells content to the end user via the telecom operators' billing channels; by providing revenue shares. It further aims to promote and sell effective digital goods in the genre of entertainment, and provide users with a value for money approach.

Commenting on the launch, Malik Gilani, Founder & CEO, Esar Media and Advertising said, "The advancements in internet penetration and related technology have paved way for an extremely potent value-added-services sector. More specifically, the entertainment VAS industry has seen immense traction in the recent past and we envision this growth to further magnify in the years to come. As a result, it was a conscious decision to launch a dedicated set of operations, particularly in the entertainment VAS industry, to cap on probable market opportunities. With BuckVas, we want to deliver quick and effective solutions in this space and scale latent opportunities to their optimum levels."

With BuckVas, the company aims to maximize the reach of acquired as well as in-house developed entertainment content and make it accessible globally. Presently, the company has invested in the procurement of content and will rely on allies with parent company ESAR Media, for all related advertising technology.

Notes to Editor

ESAR Media and Advertising Pvt. Ltd is India's fastest growing performance based AD network & Value Added Services company. The entity launched by Malik Gilani and Zahara Haji Gilani, commenced its operations in November 2016 and since then, has served more than a million ads to clients on a daily basis.

Based out of Mumbai, the company aims at delivering performance centric solutions along ROIs, to their respective clients. ESAR Media and Advertising further boasts of an extensive reach that has enabled the company to deliver in multiple GEOs; marking their global presence.

The company applies the funnel technique in its approach towards offering a performance -based end result.

The company's clientele entails a diverse mix of telecom operators including Vodafone, Idea, and Aircel in India; Dialog in Sri Lanka; AIS, True Move, and DYAC in Thailand; Oreedoo in Qatar and Kuwait; DU and Etisalat in UAE; and Mobily in Oman.

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