HTC launches initiative 'Aarzoo: ek wish har Aarzoo poori karne ki' in partnership with CRY to make quality education accessible to girl child
Sonal (Name Changed) is an activist and she is only 12 years old. She is a member of the "Little star children's group" from Shahbad dairy that works towards educating children on protecting themselves against abuse. Like the other members of the group, she has been working with other children from the basti who are yet not associated with the children group.Tweet
-- Sonal (Name Changed) is an activist and she is only 12 years old. She is a member of the "Little star children's group" from Shahbad dairy that works towards educating children on protecting themselves against abuse. Like the other members of the group, she has been working with other children from the basti who are yet not associated with the children group.
She is a part of Aarzoo - a movement, a promise to fulfill dreams of countless young girls from the lower income group families by facilitating guidance and resources to supplement their dedication and enthusiasm. In association with 'CRY - Child Rights and You', and as a part of its corporate social initiative, HTC Corporation, a leading innovator in mobile and virtual reality technology, has launched the initiative 'Aarzoo: ek wish har Aarzoo poori karne ki'' in India.
The initiative brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under privileged sections of our society. As a part of this initiative, beginning February 2017, HTC will, for a period of six months, contribute part of consumer sales proceeds towards delivering an on-ground impact on girl child education for 1500 girls through CRY.
'Aarzoo' aims to bring positive changes in the lives of the under-privileged girls by giving them the opportunity to learn whilst working towards recognizing, promoting and protecting their rights. In order to build mass reach and awareness and establish connect it will involve the use of Digital consumer connect campaigns as well as on ground activation via events and activities. HTC employees will also join the drive by donating their time towards the cause - volunteer for CRY. The initiative will culminate with a large children festival in Delhi.
Speaking on the association, Mr. Faisal Siddiqui, President-South Asia, HTC said, "According to DHS data around the world, female literacy rates are improving but India ranks 38th among the 51 developing countries for which comparable data is available. Indonesia, Rwanda, Ethiopia and Tanzania - all rank higher than India. We firmly believe that education is the birthright of every child, especially girls as their education and awareness helps build a better and progressive society. We are pleased to associate with a reputable organization like CRY, which has been dedicatedly working towards providing a better childhood to children to take a step forward towards fulfilling this vision of ours. I would like to reiterate our commitment towards providing quality education and enable better prospects for the girl child in the country."
Welcoming this initiative, Ms Soha Moitra, Regional Director- North, Child Rights and You (CRY) said, "Education is a powerful tool with which we can empower the girl child. It not only helps them to become confident individuals but also goes a long way in fighting several social evils and issues like child marriage, abuse, maternal and child mortality, malnutrition etc. Educating a girl child is the first step towards transforming society and we are extremely glad that HTC is championing this cause and supporting us in making education accessible to every child. We believe this initiative will go a long way in empowering girls and bringing them into the mainstream."
Details on the initiative with impact stories are available on http://aarzoo-ekwish.com
Notes to Editor
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com
HTC, HTC One and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please see htc.com.