Bharti Airtel Empowers Farmers Of Vidarbha With Mera Airtel, Mera Vishwas
'There is no better joy than the joy of giving'- believing in the adage, Bharti Airtel, Asia's leading integrated telecom service provider today announced a first of its kind initiative 'Mera Airtel, Mera Vishwas' where in farmers of Vidarbha would be given an opportunity to earn alternate revenue by presenting 100 farmers with PCO boxes.
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-- 'There is no better joy than the joy of giving'- believing in the adage, Bharti Airtel, Asia's leading integrated telecom service provider today announced a first of its kind initiative 'Mera Airtel, Mera Vishwas' where in farmers of Vidarbha would be given an opportunity to earn alternate revenue by presenting 100 farmers with PCO boxes.
This innovative preposition will provide impetus to the growth of 100 farmers spread across 20 villages in Vidarbha. Villages from Akola, Amravati, Yavatmal Bhandara and Wardha with a population of 15,000 to 20,000 will be the first to benefit from this initiative. Along with enhancing the lives of these farmers monetarily, this initiative will further improve quality of life of the villagers by strengthening the telephone connectivity.
Speaking on the occasion, Mr. Anant Arora, COO, Mobility, Bharti Airtel, Maharashtra and Goa said, "The telecom industry has contributed immensely towards rural development and Airtel has been at the forefront of it. This initiative, is our yet another endeavor to contribute to the society and enhance the quality of life for the farmers. In the past we have addressed their needs with innovative value added services like Krishi Labh, Airtel Mobile Pump which have seen a huge success amongst them. We are certain that this too will bring about a positive change to their lives and at the same time improve the connectivity of the region."
The process of farmer selection was done by the Sarpanch of the respective villages who as per his understanding appointed farmers who are in need of the same. This initiative further allows the other members of the family to earn money while at home.
Each PCO box installed under this initiative is worth Rs. 2500 and is extended free of cost to the farmers with free initial talk time of Rs 2800.
Notes to Editor
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is a leading emerging markets telco with operations in 18 countries across Asia and Africa. The company has over 180 million customers across its operations.
Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week. Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across Asia and Africa. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand (excluding Bangladesh and Africa). Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in.
