Drishti empowers domestic call center to retain quality conscious clients

Drishti's Ameyo contact center suite helps Magus Customer Dialog deliver highest quality customer interactions and achieve unmatched scalability.

Gurgaon, Haryana, January 18, 2010 /India PRwire/ -- Drishti-Soft powers customer care processes of Magus Customer Dialog giving them enhanced business productivity. Magus Dialog runs domestic processes for clients across industry verticals like media, telecom & IT, consumer financial services, airlines and hospitality, consumer goods, retailing etc. For such a diverse client portfolio the communication solution powering customer interactions needed very high flexibility to adapt to individual processes and campaigns.

Drishti provided Magus with their all-in-one contact center suite - Ameyo that not just mapped to the interaction flow of various processes but also provided significant enhancements in business productivity. As in the words of Girish Singh, National IT Head, Magus Customer Dialog - "We stress on customer retention as a defining point for business growth. For this, we needed a solution that could ensure highest quality customer interactions. Ameyo provided us the necessary technology support and intelligently mapped to our client processes."

Magus has been able to scale up their agent seats easily as per the process demand. The development platform of Ameyo has enabled seamless expanding without any affect on the customer service quality that was the key requirement of Magus. Says Ashdhir Kinra, Director, Cohesive Technologies (VAR of Drishti-Soft) - "As the domestic call centre market grows, businesses would require an intelligent all-in-one contact center solution that ensures best quality customer service at optimal prices. The call centers would have to move beyond legacy solutions to deliver quality service at the right price."

Ameyo has been instrumental in helping Magus achieve an optimal price-performance ratio. Without any heavy capex and opex costs, Magus could scale up the agent seats thereby keeping their costs at minimal. Ameyo's feature-rich capabilities have ensured maximum sale conversions and first call resolutions for outbound campaigns and inbound processes respectively for Magus. They have delivered unmatched customer experience delighting their clients and hence winning client loyalty.

Notes to Editor

About Drishti ( www.drishti-soft.com ) :
Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation enterprises, empowering them to dynamically manage their business processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.

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