IMImobile, the global provider of value added services for mobile operators and content providers, is pleased to announce the company has been shortlisted for the prestigious Mobile Entertainment Awards 2008 (Meffys) in association with Nokia. UnIspace, IMImobile’s pioneering user generated content (UGC) platform is a finalist in the ‘Emerging Markets Award’ category following a highly successful deployment at Malaysian operator Maxis.

Tapping into the vast appetite for User Generated Content, IMImobile’s UnIspace enables mobile subscribers to social network ‘on the go’. Communities are created in the mobile space with users able to easily share their audio, video (including 3G video calls), pictures or text to earn rewards (airtime, freebies etc.) when other subscribers download that content.

Now in their fifth year the Meffys are regarded as the industry’s most coveted awards and are independently judged by UK media and leadingtrade journalists and analysts. The 2008 Meffys contained thousands of submissions from more than 20 countries spanning four continents illustrating their true global diversity.

Vishwanath Alluri, IMImobile’s CEO, commented “We are seeing very strong demand from operators to roll out mobile user generated content services and it is great that Meffys; the Oscars of Mobile Entertainment have recognised that UnIspace offers a cost effective and very fast route for operators to do this. Malaysian operator Maxis recorded 150,000 upload and downloads in just seven months. IMImobile is committed to developing and managing innovative new services for our global clients and we are very pleased with this latest endorsement.”

Rimma Perelmuter, MEF Executive Director, said: “This year's shortlist provides an excellent snapshot of this cutting-edge industry and an insight into what we can expect in the near future. The 2008 Meffys nominees focused on providing analytics, addressing usability concerns and tackling merchandising and pricing issues, which all goes to prove that the mobile entertainment industry is maturing. The stage is now set for an exciting awards show in Cannes appropriately timed to precede the world famous Cannes Film Festival.”

- End -

About IMImobile

IMImobile is a leading provider of carrier-grade messaging platforms and gateways, content management systems, and voice platforms through managed services. Services provided by these platforms include interactive portals, community and user generated content applications, caller ring back tone and video streaming. IMImobile delivers managed VAS and content platforms and aggregates content for operators and portals, manages the delivery of content for content partners and manages mobile campaigns for media, advertising and enterprise customers. The customers include operators such as Cable & Wireless, Airtel, Vodafone Essar and Maxis, enterprise customers such as Google and Reuters, content partners and portal customers such as Yahoo!, Sony, Disney and Universal. IMImobile is a fast-growing global company with 300 employees worldwide, operations in 51 countries supporting 202 operator deployments and over 400 content partners. IMImobile’s differentiation comes from its unique combination of content management, operational model, business model and technology based on own IPRs, to achieve a quality and breadth of solution, cost effective managed services delivery model and high service level availability unmatched in the industry.

About Mobile Entertainment Forum (MEF)

MEF exists to represent the interests of its global membership across the mobile entertainment value chain. Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF’s network of members represents a veritable ‘Who’s Who’ of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: www.m-e-f.org.