Mobifusion Launches Popular Indian Titles for the Country's Growing Mobile Customer Base
Award-winning mobile content publisher and distributor, Mobifusion, expands the mobile content offerings in India.
Tweet-- Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, is expanding its mobile content portfolio in India, bringing some of the countries most trusted and best-selling brands to the mobile phone.
“India is one of the world’s most dynamic mobile markets, and we’re seeing mobile content and applications playing an increasingly important role,” said Pavan Mandhani, Founder and CEO of Mobifusion. “Indian mobile subscribers are demanding more localized content from their providers and Mobifusion is committed to actively supporting the needs of the users.”
Among the recently launched products are
· Jungle Jingles, Stories from Chandamama, a favorite for kids
· Sanjeev Kapoor, India’s renowned top chef, who’s delicious and healthy delights are now available on mobile, from beautiful photos to detailed recipes
· Bhagavad Gita, complete 700 sanskrit shlokas and English Translation by Padmashree Prof. P. Lal
· To Stay Healthy with Homeopathy, a popular form of medicine in India
· Travel Guides including Driving Holidays in the Himalayas
Mobifusion will also be releasing competitive exam materials and local language content in Tamil, Telugu, Bengali, Bhojpuri & Marathi.
According to Deepanjali Sarkar, Product Czar, Mobifusion India, the company’s strategy has been to tap into very different genres with mass appeal. “Our mission is to reach out to every individual and enrich them with branded content and we’ll continue to broaden our offerings to meet the demands of this growing market,” said Sarkar.
Subscribers on wireless networks including Vodafone Essar, Airtel, BSNL, !dea, and Spice can now enjoy famous Indian names along with important global names like Oxford and Britannica as mobile experiences – easy-to-use mobile content products that provide entertainment and information to their mobile lifestyles. Content products are available in various device platforms – SMS Alerts, WAP, Java, WinMobile and Blackberry platforms.
Mobifusion aims to bring all local categories of content to Indian consumers including entertainment, education, health, travel, spirituality, music, business, food & drink, community and tools.
Notes to Editor
About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver best-selling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across different wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, California, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.