Sony Ericsson today launched its latest generation Walkman® phone, the W910i, in India. The radical and new W910i lets you experience music differently with two pioneering features, Shake Control and SensMe™. The Sony Ericsson W910i Walkman® phone is available in two colours -- Hearty Red and Noble Black and will retail of around Rs 19000.

The W910i is a future ready HSDPA Walkman® phone that provides high-speed Web access for faster downloads. With a large 2.36-inch bright crystal 262,000 TFT screen, the W910i delivers great multimedia experiences with auto-rotate capabilities - be it music, 3D games, video, or high-speed Web access. The feature-packed slider phone weighs a mere 86 grams and is 12.5 mm slim.

"Sony Ericsson created Shake Control and SensMe™ because we want music lovers to experience their music on a whole new level. We are confident that users will have hours of fun shaking up their music and exploring the SensMe™ feature to match the right tracks to your mood. The W910i aims to redefine 'music on your mobile' and signifies the coming of age of the Walkman® phone," said Sudhin Mathur, General Manager, Sony Ericsson India.

Shake It Up

Shake Control is an innovative new way that allows you to better control your music choices. By flicking the W910i one way or the other, you can skip to the next or previous track. By shaking the phone back and forth, this will shuffle the playlist. Beyond music, you can also play motion sensing games on the W910i.

Sense Your Mood

A first for Sony Ericsson and the W910i, SensMe™ is a completely new way for you to browse your playlists on your Walkman® phone. You can choose songs and create playlists based on your moods, rather than by artists or album. Tracks on the W910i are presented in a unique visual which shows each song as dots in a matrix and places them according to tempo and style. This lets you experience your music in an entirely different way, helping you to create soundtracks for your life.

Auto Rotating Display

The W910i’s auto rotate display function automatically adjusts the display according to the way you are holding the phone. Just turn the phone to see the image or video automatically rotating according to the orientation of the phone.

Manage your media

The new media browser on the W910i Walkman® phone places all of your media in one central area, making it easy to access music, video or podcasts from one single icon on your phone menu.

The W910i Walkman® phone helps you sort out your various media files, even before they reach the phone. The new Media Manager PC programme lets you organise your music, photos and podcasts on your PC and transfer them either via USB to your phone or directly into your MemoryStick Micro™ (M2™) card with the bundled matching USB adaptor, so the same memory card works as a pen drive. An incredibly simple tool to use, you can for example search and select music on your computer or audio CDs and convert the tracks to mobile-compatible formats before the transfer takes place, thus saving time as well as your phone’s resources.

Other Unique Experiences

· Motion Sensor Gaming – Control game functions by balancing the phone on your palm

· Audio books – listen to your favorite books

· Pod cast – Subscribe, Browse & Listen to Podcasts

· Unique Media Experience with Walkman® 3.0

· Enhanced Track ID™ - Sample a song playing and get to know the artist & lyrics of the song

· PLUS – Access TV, movies, music and more

· Comes with Unique USB Adapter – convert your 2GB card into pen drive

Get more

With room for over 1800 songs on the W910i 2GB Memory Stick Micro™ provided, you will want to enjoy your music to the full. So why not turn the W910i into a mini stereo system by plugging it into the new Music Desk Stand MDS-65.

The Sony Ericsson W910i is a 3G UMTS/HSDPA 2100, GSM/GPRS/EDGE 850/900/1800/1900 and E-GSM 900 phone.

To download exciting content for your W910i and/or your computer, check out http://www.sonyericsson.com/experiencemusic/.

Sony Ericsson India has made a multimedia advertising campaign with Hrithik Roshan as Brand Ambassador to promote W910i Walkman® Phone.

Fact Sheet

Sony Ericsson W910i Walkman® Mobile Phone

Advanced Walkman® Features

Walkman® player 3.0

Bluetooth stereo (A2DP)

Mega Bass™

Music tones (MP3/AAC/eAAC+)

PlayNow™ 4.0

TrackID™

FM radio with RDS

Advanced Phone Features

RSS feeds
Polyphonic ringtones
2 megapixel camera
2.5x digital zoom
Picture blogging
Video blogging
Video recording
Web browser: Access NetFront™
Speakerphone
Vibrating alert
Video calling
Email
Microsoft® Exchange ActiveSync®

Operating System: OSE

Bluetooth™ technology
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Navigation key
Picture wallpaper
Wallpaper animation
3D games
Java
Video streaming
Video viewing
Alarm clock
Calculator
Calendar
Flight mode
Notes
Stopwatch

Stereo portable handsfree and 2 GB Memory Stick Micro™ (M2™)

Facts and Figures

Size: 99.5 x 50 x 12.5 mm
Weight: 86 grams

Colour: Hearty Red and Noble Black

Screen: TFT, QVGA 262,000 (18 bit) colour

Resolution: 320 x 240 pixels
Screen size: 2.36 inches

Phone memory: Up to 40MB

Memory card support: Memory Stick Micro™ (M2™)

Networks:

3G UMTS/HSDPA 2100, GSM/GPRS/EDGE 850/900/1800/1900 and E-GSM 900

Talk time GSM/UMTS: Up to 9 hours/3 hours 30 minutes
Standby time GSM/UMTS: Up to 350 hours
Video call talk time: Up to 3 hours 20 minutes
Music listening time: Up to 20 hours

Accessories

In-Box:

• 2 GB Memory Stick Micro™ (M2™) memory card
• Battery
• Charger
• USB cable
• Memory Stick Micro™ (M2™) USB adapter
• Stereo portable handsfree headset
• PC Suite and Media Manager software
• User guide

Optional:

Music Deskstand MDS-65

Great sound, great design. Connect your phone and experience powerful sound with optimum bass.

Stereo Portable Handsfree HPM-90

A handsfree with a display which tells you who is calling and which song is playing.

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