Jamba selects IMImobile's Content Management System

Jamba has selected IMImobile, the world's leading mobile value added services, to manage its new global mobile content services.

Hyderabad, Andhra Pradesh, October 19, 2007 /India PRwire/ -- Jamba has selected IMImobile, the world’s leading mobile value added services provider, to manage its new global mobile content services.

Jamba joins Airtel, Vodafone, Cable & Wireless and Google on IMImobile’s impressive client roster and so benefiting from the company’s managed VAS infrastructure services. As the enabler of worldwide content management services for Jamba, IMImobile will power content delivery to Jamba's global subscribers managed out of IMImobile’s VAS Network Centre (VNOC) in Hyderabad. IMImobile will be responsible for managing Jamba’s new mobile services including the multi-million dollar ring tone Crazy Frog ; hugely popular with the youth market. IMImobile was selected ahead of other leading global telecom suppliers through a stringent RFP process.

With Portals and Mobile Operators facing increasing operating complexities and spiraling costs when it comes to deploying value added service (VAS) platforms, IMImobile managed services model is proving very attractive. IMImobile offers robust service delivery platforms and bespoke content management systems with 24/7 technical support. Services provided by these platforms include interactive portals, community and user generated content applications, caller ring back tone and video streaming.

“We are delighted Jamba has selected IMImobile technology and operational support model to roll out their new services. It is an exciting time for us with huge market potential. The partnership underlines the fact that we are a cutting edge international player in the mobile VAS market” said A.R. Vishwanath, Chairman & CEO, IMImobile.

“Technology has always been one of IMImobile’s core strengths, the deal with Jamba endorses the fact that IMImobile’s technology has set the benchmark in the managed VAS market” added IMImobile CTO S.S. Bhat. “The deal illustrates how the mobile industry is choosing the managed services model being pioneered by IMImobile when delivering new services to their customer base”

Notes to Editor

Notes to the Editors

For more information or to arrange an interview please contact the IMImobile Press Office on +91 23555945 OR email: PR@IMImobile.com OR tarunkumar.u@IMImobile.com

About IMImobile

IMImobile is a leading provider of carrier-grade messaging platforms and gateways, content management systems, and voice platforms through managed services. Services provided by these platforms include: interactive portals, community and user generated content applications, caller ring back tone, and video streaming. IMImobile delivers managed VAS/content platforms and aggregates content for operators and portals; manages the delivery of content for content partners; and manages mobile campaigns for media, advertising and enterprise customers. The customers include operators such as Airtel, Vodafone Essar and Maxis, enterprise and portal customers such as Yahoo!, Google and Reuters, content partners such as Sony, Disney and Universal. IMImobile is a fast-growing global company with 275 employees worldwide, operations in 51 countries supporting 202 operator deployments and over 250 content partners. IMImobile’s differentiation comes from its unique combination of content management, operational model, business model and wholly-owned technology; to achieve a quality and breadth of solution, cost effective managed services model, and high service level availability unmatched in the industry.

To know more, please visit: www.imimobile.com

About Jamba

Jamba GmbH is one of the world's leading providers of digital entertainment services. Jamba develops, markets and provides digital content and services in the mobile sector and via the internet. The wide range of products include music, video and information services as well as ring tones, graphics and games, all available directly via SMS text messages, mobile internet (WAP) or the internet. The Jamba business fields are divided into three main sectors: digital content, supporting services and community + interactivity. Jamba works successfully with international network operators like Vodafone, O2 and T-Mobile and has close co-operations with numerous partners in the TV, Internet and print sector, among them MTV, RTL, VIVA, Yahoo and Google. Jamba services are available in more than 35 countries, among them Great Britain, USA, Australia, China and South Africa as well as many other countries in Europe. Jamba belongs to a Joint Venture between News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN). Jamba currently employs more than 600 employees in Berlin and Los Angeles.

To know more, please visit: www.jamba.de

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