Following the phenomenal success of the first handset from the Black Label series, the LG Chocolate phone, LG Electronics today announced the India launch of LG Shine, the latest handset in its premium Black Label series of mobile phones developed on total style. A global best seller, Shine is India’s first and only full metal bodied phone with a Multi Function Scroll Key.

Unveiled at a glittering launch by Mr. Bo H. (Bo-Hwan) Choi, LG Mobile Communications’ Vice President of Asia, the Middle East, and Africa and LG India’s Managing Director Mr. Moon B Shin, Shine will be available both in a slider phone and bar phone version .

“2007 is the year to Shine with Style,” says Mr. Choi, LG Mobile Communications’ Vice President of Asia, Middle East, and Africa. The Indian market is one of our key markets, as it has the potential to grow at double digit rates annually. We are confident that this year we will have an even stronger presence in the market with our premium fashionable and advanced handsets and clear focus on stylish handsets, such as LG Shine. This launch signifies our commitment to be a leading mobile company.”

“Last year, LG proved its capabilities in the mobile industry with hit models like the LG Chocolate phone, based on our unique insight into customer tastes” said Mr Moon B Shin, President South West Asia, LGE and Managing Director, LG India, ““As the second handset under the Black Label series, LG Shine is set to capture the imagination of mobile phone users who crave for the perfect balance between design and technology. With an appeal that goes far beyond the simple requirement of owning a mobile, LG Shine has yet again raised the bar in the mobile phone market. With the launch of Shine, LG India will now aim to be amongst the top 3 premium handsets in India and increase their GSM market share to 3.41 % by first quarter of 2008 ”

Flaunted by the likes of Madonna, Pierce Brosnan and Kelly Osborne, Shine – a stunning, full-metal bodied super-slim handset is designed with a sophisticated, yet highly trendy ‘Styled in Metal’ concept and has a look and feel totally dissimilar to any previous handset, offering mobile users the best of both worlds with amazing looks and a high technical specification When closed, Shine oozes sophistication with a perfectly reflective 2.2” wide mirror LCD screen magically transforms into a high-quality colour screen when the phone is activated, while Shine’s keys are bathed in a cool blue light.

The super slim( 13.8mm Shine Slider and 9.9mm Shine bar) and sleek design defies its high-tech functionality which includes a 2 mega-pixel auto focus camera by Schneider Kreuznach and expandable memory (Micro SD card) Access to Shine’s menu system is by an easy-to-use multi-function scroll key. Shine is also equipped with a comprehensive media player with multi-codec support (MP3, WAV and ACC++) and real spectrum display. Shine supports GPRS and EDGE network compatibility, Bluetooth and USB connectivity and the most unique thing is it is all controlled by a Multi Function Scroll Key.

Already available in Korea, Shine has sold over 3 millions units globally since its launch. LG expects the same level of excitement and sales in India following a high profile launch campaign.

LG Shine slider phone is available for Rs 15999/- and bar phone is available for Rs 8999/-

About LG Black Label Series

LG Chocolate mobile phones are the first handsets under the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both, iconic and emotionally appealing yet also affordable.

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LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 8250 crore in 2006. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon, Pune has the capacity to manufacture GSM Phones, Colour Televisions, Microwave Ovens, refrigerators and Optical Disc Drives.This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.