LG Electronics India Pvt. Limited (LGEIL), Leading Consumer Electronic, Home Appliance & Mobile Handset Company, has unveiled new variants of its phenomenally successful Chocolate Phone at Mobile Asia 2006.

After the success of KG800, LG presents the variants in Black Label Series by adding colour to the present Chocolate Phone in Red Wine, Pink and White. The coloured Chocolate handsets will appeal to consumers who want their phone to say something about their personality. The cool white, ravishing red wine and tempting pink versions ooze modern style, while the forthcoming premium handsets with unique design variations promise to be even more desirable, adding technology enhancements to unbeatable design.

LG Chocolate Phone has won the prestigious 2006 iF and Reddot Design Awards for its distinctive style and aesthetic user interface. Its display and touch-sensitive keypad, sleek and visually stunning looks extremely eye-catching. Once activated, the phone’s signature design feature, its glowing red icons, bring to life a ‘hidden’ full-colour screen that completes the phone’s unique look and feel of simplicity with a modern twist.

Elated with the response for the recently launched Chocolate Phone in India, Mr. Moon B Shin, Deputy Managing Director, LG Electronics India, says.” The LG Chocolate phone is a revolution in the mobile phone industry and after the overwhelming response for the first handset from LG’s new ‘Black Label’, LG is proud to introduce the KG 800 in vibrant new colours. The Chocolate phone, now in four colours creates a completely separate range of exclusively designed, premium mobile products.”

“As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries. LG globally has sold over 3 million chocolate phones world wide since its May launch.” explains Mr. H S Bhatia, National Product Group Head, GSM Mobile, LGEIL, “It’s important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal. LG’s new colors in Chocolate phone like all subsequent Black Label products will have a high standard of technical specification but its primary appeal is its design, and LG believes it will prove extremely popular with style icons of India. ”

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LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Color Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over nine years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs. 7500 crores in 2005. LGEIL's first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens and Color Monitors .This is India's first mobile phone manufacturing unit.