Inorbit Mall wins the Shoppers and Consumer Insights Award for its Social Initiatives, conceptualized and executed by Everything Goes! Communications

Inorbit Malls (India) Pvt Ltd, Mumbai's premium shopping centre destination and India's leading Mall Chain, has won the Shoppers and Consumer Insights Award in the category of 'Most Admired Shopping Centre of The Year : Socially Responsible'. It bagged the award for its unique Social Initiatives, namely Aikya, Bodh and LIVE At Inorbit. Everything Goes! Communications, an experiential marketing firm offering creative design & brand activation services under one roof, has helped the shopping centre organisation conceptualise and execute these programmes.

Mumbai, Maharashtra, February 14, 2011 /India PRwire/ -- Inorbit Malls (India) Pvt Ltd, Mumbai's premium shopping centre destination and India's leading Mall Chain, has won the Shoppers and Consumer Insights Award in the category of 'Most Admired Shopping Centre of The Year : Socially Responsible'. It bagged the award for its unique Social Initiatives, namely Aikya, Bodh and LIVE At Inorbit. Everything Goes! Communications, an experiential marketing firm offering creative design & brand activation services under one roof, has helped the shopping centre organisation conceptualise and execute these programmes.

While Aikya is a community service initiative with the aim to enhance society's attachment towards essential community services and stay tuned with the social upbringing in this fast paced world; Bodh aims to be a learning, engaging and entertaining school contact program. LIVE At Inorbit provides a unique platform to upcoming talent to perform and exhibit their skills in front of a live audience free of charge.

Commenting on this achievement an elated Mr. Nishank Joshi, Assistant General Manager, Corporate Communications said "We are very happy to have won this award as it's a validation that we are on the right path in our endeavour to reach out to the community and society at large." Talking about Inorbit Malls partnership with its agency Everything Goes! Communications, he said, "Everything Goes! Communications has done a fantastic job partnering us in conceptualising and then executing these initiatives."

Talking about this, Mr. Vjay Dewan, Business Head, Everything Goes! Communications said "We feel very proud that our efforts have led to Inorbit Malls having won this much sought after award. As an enterprise it has been constantly our endeavour to add value to our offerings and understand the need of our customers. Winning this award is a validation of all the hard work that has gone into these programs."

Commenting on the industry trend Vjay said, "Malls being catchment based phenomenon; it is very important to create programs that induce a sense of ownership in the patrons so that they view the mall as theirs and remain loyal. Aikya, Bodh and LIVE at Inorbit create that symbiotic relationship with the catchment which gives them a sense of belonging, while sensitizing them to socially relevant issues."

Incidentally for these same community contact programmes, last year Inorbit Malls had bagged the prestigious 'Brand Excellence in Social Marketing' at the Chief Marketing Officer Council (CMO) Asia Awards 2010, held in Singapore.

Notes to Editor

About Everything Goes! Communications

'Everything Goes! Communications' is an experiential marketing agency offering creative design & brand activations under one roof. EG! Comm, a category creator lives up to its sobriquet of a 'creative commando outfit' in the corporate world by approaching creative services from a 24x7 perspective. EG! Comm's team alongside Vjay Dewan, the founder, has honed its skills in various aspects of communication - from corporate films, events, digital marketing, and content services to now offering the new age full services portfolio to its clientele in Retail, Real estate, Education & Energy sectors. EG! Comm has got global recognition with its clients 'Inorbit Malls' winning the CMO Award in 2010 for India's best community contact programs as well as the SILVER MAXI in 2007 for an energy conservation campaign; EG! Comm's work has been featured in 'Nando's' Greatest Hits Worldwide in 2008 & has also won accolades in India in the form of a SILVER award at the WOW Events & Experiential Marketing Awards 2009. Its clients, across categories of Malls, Retail, Jewellery, F&B and Education, have repeatedly been bestowed with accolades for outstanding conceptual communication & activations which impacted both the brand as well as bottom-line.


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