Race Ahead with FILA's new range of Running Shoes

Running is arguably the best activity we could commit to in our lives. Just like air, water and food, running is that natural activity which we must practice everyday for the betterment of our body. The benefits of running are infinite and directly affect the 3 most integral parts, the Mind, Body and Soul. To help patrons maintain their healthy style of living is Fila - the Italian Sports Lifestyle Brand, who have recently launched their all-new Range of Running shoes.

InterceptIntercept

Mumbai, Maharashtra, September 8, 2010 /India PRwire/ -- Running is arguably the best activity we could commit to in our lives. Just like air, water and food, running is that natural activity which we must practice everyday for the betterment of our body. The benefits of running are infinite and directly affect the 3 most integral parts, the Mind, Body and Soul. To help patrons maintain their healthy style of living is Fila - the Italian Sports Lifestyle Brand, who have recently launched their all-new Range of Running shoes.

FILA understands that running is not only about staying fit, it is also important for a positive attitude and complete well being. FILA's new range consists of Intercept, Skylite, Hexon, Surge, Alloy and Racer. The entire range comprises of highly competitive shoes which do a great job in correcting overpronation, providing exceptional cushion support and maintain a perfect posture which is required for running.

FILA is strongly concentrating on the running segment to meet with the requirements of the ever increasing number of health conscious consumers. Each shoe of the running range has been embedded with a unique characteristic, with the one common factor of boosting performance

The shoes in FILA's Running Range are anatomically designed and come with all the qualities like a dynamic fit, excellent cushioning, breathable airmesh and supportive synthetic overlays to create maximum comfort and performance. which go in to making you super fit. The Super Action Running range by FILA is a pure blend of EVA, which returns energy to increase efficiency with the help of excellent cushioning and also lessen the impact on body. More pure EVA allows for reduced compression-set and longer midsole life.

With it's all new range, FILA certainly takes running to a next level. Besides being technologically advanced the interiors of the shoes have been lined with plenty of soft materials that, when combined with the sole's balanced profile and flexible forefoot, results in a smooth, steady ride, free of the stiffness that plagues many motion control shoes.

Running has been a part of human evolution and the more we run , is the more that we are comfortable with our inner flight. So here is a chance to evolve more with FILA's new running collection and add a whole big yard to your attitude and confidence. Simply head to your nearest leading shoe store and ask for FILA's new running range of shoes.

Price Range: - Rs. 1699/- to Rs. 2399/-

Availability: - All leading footwear stores across India.

Notes to Editor

About Fila

Founded in 1911 in Biella, Italy; Fila has been associated with iconic sports legends & involved in key lifestyle sports for nearly a century. Fila originally started by making clothing for the people of the Italian Alps, now manufacturing sportswear for men, women, children and athletes. Fila truly blends progressive design with attention to detail, fit & fabric to create statement lifestyle performance sportswear that remains truly authentic to the Fila DNA.


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