Seagram's Fuel partners Liverpool Football Club
Pernod Ricard today announced that its brand Seagram's Fuel is to be a Regional Marketing Partner of Liverpool FC in India
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-- A Fuel for football fans in India. Pernod Ricard, the world's co-leader in wines and spirits, through its brand Seagram's Fuel has inked an association with Liverpool FC, the renowned English football club.
The fizz that these two prominent names exude should gel well to give Indian soccer fans a lot to shout about. The Anfield club, known worldwide for its skillful players, sparkling play and outstanding record on the football field, especially the Premier League, matches the exciting and youthful category of Seagram's Fuel.
Announcing the tie-up, Bikram Basu, Vice President- Marketing, Pernod Ricard India said: "This is Fuel's first involvement with sports in India, and it's fantastic to be associated with Liverpool Football Club. They are a distinguished Club with highly talented players, and supporters worldwide. The combination of the Reds and Fuel starts a winner."
Ian Ayre, Liverpool Football Club's Commercial Director added, "This deal represents a further commitment to engaging with our fans in India and reflects the rapidly growing popularity of the Barclays Premier League, and in particular Liverpool FC, within the country. We look forward to some exciting times with Fuel".
As England's most successful team with over 40 major honours, Liverpool FC goes from strength to strength as it seeks new and innovative partnerships.
Speaking on the tie-up, Jeet Banerjee, Managing Director of Gameplan Sports, responsible for the collaboration said, "This is the first meaningful tie-up between a corporate and a top English football club. Liverpool FC is very popular with some top stars representing it. It has great history and heritage, which makes Anfield one of the most hallowed venues of English football. It's also an opportunity for fans to watch the action at Anfield."
Fuel and Liverpool FC are looking forward to this mutually respectful partnership as a successful and long lasting one.
Notes to Editor
Liverpool Football Club
Liverpool FC is one of the world's most famous football clubs. Founded in 1892, Liverpool FC is England's most successful club, winning a record 18 League Titles, seven FA Cups, seven League Cups, five European Cups and the UEFA Cup on three occasions. Liverpool FC can also lay claim to 15 Charity Shield wins and three European Super Cup successes.
The unprecedented success of the modern era began under legendary manager Bill Shankly and has continued through to the famous UEFA Champions League win in Istanbul in May 2005 when the Reds recovered from a three goal deficit in a game widely acknowledged as one of the greatest in footballing history.
Liverpool FC's passionate supporters, centred around the world famous Kop, also saw further success in the 2006 FA Cup and a second appearance in three years in the UEFA Champions League final 12 months later in Athens.
The Club continues to grow and is committed to the construction of a new 60,000 seat LFC Stadium. Liverpool FC has already invested significant sums in the restoration of nearby Stanley Park, the Isla Gladstone Conservatory and other regeneration initiatives in the Anfield area. Its outstanding work in the local community has recently been recognised by the award of the national CommunityMark accolade.
For more information on Liverpool Football club please visit www.liverpoolfc.tv
