T-10 Gully Cricket: Ab Har Koi Khelega, A Unique Cricket Talent Hunt Cum Tournament to kick start its 2nd season from 15th August, 2009
A Unique Talent Hunt for all Cricket Enthusiasts & young Indians to showcase their talent & make a mark in the world of cricket; This shorter and entertaining format of 10 overs each side will be played amongst 896 players from 64 teams in 16 cities, with a Day / Night Grand Finale on 15th November 2009; Youth Icon & Cricket Fanatic Riteish Deshmukh is signed as the brand ambassador for T-10 Gully Cricket; Veterans like Madan Lal, Sandeep Patil, Saba Karim & Charu Sharma will be jurists & mentors for the season 2; Unique Features like Power Over, Bat Out, Max Zone and Tenner will be practiced among others things to liven up the proceedings of the tournament; Plans to create Fan Clubs which will breed unprecedented loyalty leading to incredible frenzy across these towns; Total Prize money of Rs 25 lakhs will be distributed in this tournament. The winning team pockets a whooping 10 lakh rupees, while the runner- up will be richer by 5 lakh rupees; Group & Regroup matches played in 8 cities will be telecasted live on DD Sports followed with subsequent highlights over DD 1 on proceeding Mondays and Tuesdays.
Tweet-- The secondseason of this Unique Cricket talent hunt cum tournament was announced todayamidst much fan fare. Youth Icon, bollywood star and cricket fanatic RiteishDeshmukh has been appointed as the brand ambassador of T 10 Gully Cricket. Thisseason commencing on 15th August 2009 will culminate with the Grand Finale on 15th November 2009. In addition to thefirst season’s experts like Charu Sharma and Saba Karim, this season alsobrings in the expertise of MadanLal andSandeep Patil. Total Prize money of Rs 25 lakhs will be distributed tovarious winning teams in this tournament.
T-10 Gully Cricket ‘Season 2’ is a dedicated multi-city talenthunt which provides platform for the youngsters to connect directly andget involved with cricket at a level that has never been attempted before in India.The main objective is to exploreand create a platform for the amateurs thereby provideopportunities to deserving and undiscovered cricketing talents. This talent huntcum tournament will be conducted at Pune, Nashik, Latur, Surat, Lucknow,Kanpur, Jhansi, Gwalior, Amritsar,Jalandhar, Panchkula, Ludhiana, Allahabad, Patna, Ranchi & Jamshedpur.All the matches will be played on exquisite cricket grounds with sportingwickets & lush green outfields.
Only Non First Class Cricketplayers between the age group of 15-24 from Tier 2, 3 and below towns areeligible to participate in this tournament. A total number of 64 teams consisting of 896 players will compete witheach other and make the best of this once in a lifetime opportunity. The callfor entries will start from 15th August. More than 50,000 entriesare expected to come in for this season from all the cities.
T-10 Gully Cricket, a Bi–annualtalent hunt cum tournament had its inaugural edition in Jan –Feb 2009 playedamidst 32 teams in 8 citiesin Pune, Nashik, Thane, Surat, Lucknow, Kanpur, Jalandhar & Ludhiana.It had Rin as a presenting sponsor and Pepsi as a pouring partner for the firstseason.
Anoop Wadhwa, DirectorReasonable Communications Pvt Ltd said: "Market Research has shownthat the shortened form of cricket is a major hit with sports fans, and we are keen to explore ways in which we canbuild on that enthusiasm. Over the past year T10 Gully Cricket has taken off onan unprecedented scale and has also attracted a far wider audience.During theSeason 1 of this talent hunt two exceptional performers were invited for selection by SachinTendulkar for IPL 2 in Mumbai. It’s anew trend of shorter and faster games and this surely augurs well for Indiancricket as more and more youngsters will get involved in the game. There willsurely be more opportunities for people who want to make a mark in the world ofcricket.
Riteish Deshmukh, Brand Ambassador, T-10 Gully Cricket, noted “I am extremelythrilled to be associated with T-10 Gully Cricket and of a staunch belief thatthis format will not only change the way limited overs cricket are played but will alsoshowcase amazing display of cricketing skills from youngsters from differentwalks of life. This format comes across as an apt stage for the youngsters toshowcase their playing prowess. There are some extremely brilliant players whoplay in the gullies of our country, and in the process have sharpened theirskills continuously bettering their performances. Its time that their skills are projected in frontof the country and they get their deserved due.”
T-10 Gully Cricket format will incorporate unique features like Power Over, Bat Out, Max Zone and Tenner among others thingsto liven up the proceedings, To maintain discipline and seriousness theselection round will be held in a match like situation played with a 10 overeach side and not through a playing session in the nets. Attempt would be madeto frame rules which lie in the realm of possibilities on an internationallevel and go on to raise the intensity of the game.
Gully Cricket takes this cricketing nation back to where itall started – the inconspicuous omnipresent underbelly of every city –TheGlorious Gullies of India. The same venuesthat trained heavy weights like Sunil Gavaskar, Kapil Dev, Sachin Tendulkar,Virender Sehwag and many more, who swear by this format of the game.
Charu Sharma, Mentor T-10 Gully Cricket added “Gully Cricket is the place where real cricketing stars are born. It’s aplace which teaches one the basics of the game and where you can hone yourskills to great extent. This tournament will surely give youngsters a platformto showcase their skills and help them in furthering their cricketingambitions. “
The organizers plan to explore & promote T-10 Gully Cricket through Franchisee Model and Merchandising. City Fan Clubslike “LucknowGully Fan club”, “Gwalior Gully Fan club” & “Pune Gully Fan Club” are beingexplored to be formed from the call for entries stage. These fan clubs willbreed unprecedented Loyalty leading to frenzy across these towns. A multimediacampaign featuring Riteish Deshmukh along with a music video showcasing GullyCricket in all its elements & an official tournament anthem by Kailash Kherwill promote this hunt on a national basis.
Notes to Editor
About Reasonable Communications Pvt. Ltd:
ReasonableCommunications Pvt Ltd.Promoted by Ashok Wadhwa and Anoop Wadhwa is an established name in the Media& Television Marketing Industry.They have marketed successful serials forreputed production houses like Balaji Telefilms, UTV Software, BR TV, MuktaArts etc and also produced a major long-running serial Kashmakash Zindagi Ki for DD-1.They have recently launched anotherdaily serial titled Kasak currently being aired on Doordarshan.They also run successfulsites like www.criccontest.comand www.t10gullycricket.org. Theseunique websites have developed varied products like the world’s first LiveCricket Online Gaming etc.