Anand Yalvigi has joined Havas Sports India as the General Manager. Prior to this, Anand was the Business Head of Network Sports & VGC Sports. He had also launched his own company by promoting Hattrick Sports Management in Mumbai. Anand will be based in Mumbai and will be reporting to Anita Nayyar, CEO, Havas Media, India.

Anand shares a great working relationship with Cricket players like Rahul Dravid, Anil Kumble, Kapil Dev, Yuvraj Singh, Harbhajan Singh, Mohd. Azharuddin, Ajit Wadekar and Arvinda De Silva to name a few.

Says Anita, "Anand is a rare instance of a professional cricketer in the field of sports marketing, a former first class cricketer who played for Mumbai, Karanataka & Maharashtra in the Ranji trophy and has led and promoted few sports marketing ventures. He has been instrumental in creating unique concepts and executing them for various clients like Anchor, Emami, Zee, DNA, Tata, Birla Sun Life Insurance, Visage Images, Mid-Day, Radio One, PCI, Headlines Today, Aaj Tak etc."

Says Anand, "Havas Sports has the tradition of sports marketing and has a base globally. I feel the Indian market has still not matured in terms of sports marketing. I want to utilize my experience/strengths along with the support of the global team to help the Indian market mature and provide unique and viable sports marketing solutions for various brands in India."

Highlights of Anand’s work have been – Mumbai Not Out, A charity dinner for the Mumbai Blast victims of 2006 where the Indian team along with the corporates joined hands to raise funds for the victims, sponsorships of various Ranji teams & the conceptualization of the Zee Super sixes. He also was successful in launching Hattrick Cricket Academy in Mumbai where quite a few of his students have been representing the Mumbai Junior teams.

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