Orient Ceramics & Industries Limited inaugurates "Europa - Tile Studio"; Company's first store in North-East India

Editor's synopsis - Company's first store in North-East India in Guwahati after successful launch in Rudrapur in Uttarakhand - OCIL plans to open 25 such stores in next one year - OCIL manufactures one of the widest range of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades - OCIL has a base of over 4000 dealers and sub-dealers across the country - Only tile manufacturer to have an exclusive European Product & Solution Designer as part of our product development team - Ms. Maria Jose Castillo

New Delhi, Delhi, July 19, 2010 /India PRwire/ -- New Delhi, July 19, 2010: Orient Ceramics & Industries Ltd. (OCIL), one of the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of 'Europa' tiles to the north-east region with the opening of its new franchise store today. The new store is the company's first major venture in the region and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.

The strategically located store spread over 2,100 sq ft, is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Madhur Daga (Executive Director), Ms. Maria Jose Castillo (Chief product and solution designer) and Mr. Sanjay Monga (Vice president - Sales & Marketing) were present at the ribbon cutting ceremony.

Speaking on the occasion Mr. Madhur Daga, Executive Director OCIL said,

"The economy in north-east region and specially Guwahati has been growing at tremendous pace and Govt. of India has envisaged a growth rate of 9% specifically for the region, looking towards the vast potential for growth and after carefully examining the buying patterns and changing dynamics of the region we have strategically opened our first store in the region at Guwahati. We are extremely pleased and believe that we shall be getting the same response and enthusiasm of the people of the region towards our offerings that we have received in other parts of India. It has been our constant endeavor to provide customers with unique tile designs with an unmatched buying experience. We plan to carve a segment for ourselves in this space. We believe in providing quality products and we are upbeat about the future growth trends in the ceramic tile industry in this region."

The tiles designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of 'Europa' tiles for Wall & Floor.

At "Europa - Tile Studio ", both trade and retail customers can enjoy the very best value with Europa's Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.

"The "Europa - Tile studio" is the second of newly designed franchisee outlet that has opened after successful launch of the same in Rudrapur in Uttarakhand and we intend to open 25 such outlets across major markets in other regions", added Mr. Daga.

Notes to Editor

About Orient Ceramics & Industries Ltd:

Orient Ceramics & Industries Ltd (OCIL) pioneers in manufacturing ultra vitrified tiles in India was formed in 1977 as a public limited company and has been at the forefront of innovation in home d├ęcor ever since. The company is accredited with ISO 9001:2000, ISO 14001 and ISO 18001 certifications for quality control management systems. Having a base of more than 1500 retail outlets and more than 4000 secondary retailers spread all over the country and also a wide customer base ranging from Middle East to Europe. For more details about OCIL please visit www.orienttiles.com

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