ATLAS Pharma Ventures into the OTC segment

ATLAS Laboratories and Pharmaceuticals Ltd. (ALPL) announcing its foray into the OTC (over-the-counter) segment.

New Delhi, Delhi, October 16, 2008 /India PRwire/ --

ATLAS Laboratories and Pharmaceuticals Ltd. (ALPL) announcing its foray into the OTC (over-the-counter) segment. ALPL has been marketing the prescription based medicines till now, and plans to enter into the OTC segment with new & upcoming drugs. To begin with, it intends to launch products, which are especially suited for women.

Mr. Ashwin Kapur, Executive Director, ATLAS Laboratories and Pharmaceuticals Ltd said, “High growth rate & increased awareness among masses have led us towards the OTC segment. The Indian OTC healthcare market has been growing at an average CAGR of 14 percent and requires setting up of strong marketing and distribution network. We will leverage our vertical presence in the ethical segment, to develop a strong network for OTC products. The initial product range would be for the backbone of our society- The women.”

Presently ALPL has launched 20 products in the market. Some of the products in pipeline are Anti-Hypertensive, Anti-Anginal, Liver Formulation, Pro Biotic, Anti-Psychotic, Hormonal Preparations and Life-style drugs, to be launched in the next phase. ALPL is also studying the market to launch life saving drugs in the Cardiovascular and Oncology segments.

Moreover, ALPL has plans to put up a large R&D facility for drug research & discovery in the next phase. It will also enter into collaborations with International companies to launch new molecules in India to provide advanced healthcare solutions to the Indian society.

Notes to Editor

About ATLAS Laboratories and Pharmaceuticals Ltd.

It is a business venture of ATLAS Group Gwalior, the promoters of ATLAS Cycles, who have diversified into pharmaceuticals with their new company- ATLAS Laboratories & Pharmaceuticals Ltd. A state-of-the-art pharmaceutical formulation plant has been set-up in Hardwar, complying Schedule M and WHO guidelines, on a ten-acre land with a built up area of approx. 11000 sq meters.

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