iStore by Reliancedigital on growth path - Hyderabad gets its 2nd iStore
iStore by Reliancedigital, India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail today expanded its footprint in the city by opening its second store at Inorbit Mall, Madhapur, Hitec City, Hyderabad. iStore by Reliancedigital will enable the people of Hyderabad to experience the complete range of Apple products, Apple accessories and software and easy access to genuine and latest Apple products. After successful launches in Mumbai, Thane, Jaipur, Ludhiana, Ahmedabad, Vadodra, Bangalore, Chennai, Hyderabad, Pune, and New Delhi, iStore launched their 17th store in the country and 2nd store in Hyderabad.
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-- iStore by Reliancedigital, India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail today expanded its footprint in the city by opening its second store at Inorbit Mall, Madhapur, Hitec City, Hyderabad. iStore by Reliancedigital will enable the people of Hyderabad to experience the complete range of Apple products, Apple accessories and software and easy access to genuine and latest Apple products. After successful launches in Mumbai, Thane, Jaipur, Ludhiana, Ahmedabad, Vadodra, Bangalore, Chennai, Hyderabad, Pune, and New Delhi, iStore launched their 17th store in the country and 2nd store in Hyderabad.
The consumer launch for iStore was marked by a very interesting contest, 'iDesire Wall' where in Apple fans could win a free MacBook, or an iPhone if he/she proves that they desire it the most than anyone else. All they needed to do was keep their finger on the desire product they want for the longest period of time or till everyone else drops out. The contest lasted for 12 hours from 11am to 11pm non-stop with only 3 breaks. That's not all one could also win iPod shuffles every 2 hour besides other gifts. It was a 12 hour long contest conducted over two day on 3rd and 4th July at the new iStore to celebrate the launch.
On the launch day there was a number of special offers and promotions available in the store.
- First 25 customers to buy MacBook Pro or an iMac 27" will get a 22" Samsung LCD TV worth Rs. 18,000/- absolutely free!
- First 25 customers to buy MacBook White or an iMac 21.5" will get a Boston sound bar worth Rs. 9990/- absolutely free!
- First 50 customers to buy iPod 8GB and above will get a Altec Lansing in motion docking station worth Rs. 4999/- absolutely free!
Announcing the launch of its new iStore in the city, Mr. Ajay Baijal, President and Chief Executive, Reliance Digital, said "iStore by Reliance Digital is now established as the place to experience All things Apple. It is a destination store in India to test-drive the latest innovations by Apple and experience the iconic range of products in it full glory. The positive response received from Apple lovers in the city for our earlier store has encouraged us to expand our presence in the city and we are delighted to bring another iStore by Reliancedigital to the city and bring the Apple experience closer to consumers. Our customers in Hyderabad will have access to the latest iconic products from Apple in a world-class ambience with excellent end-to-end customer support."
Mr. Kaushal Nevrekar, Vice President & Business Head, iStore by Reliance Digital added, "Customers can now visit the store to trial and purchase the full range of Apple products and accessories. We offer a superb personal service for home and business users that includes installation and training."
At iStore by Reliance Digital a new Apple Premium Reseller in Hyderabad, knowledgeable experts are available to help visitors learn about all the latest products from Apple including the greenest ever family of MacBooks featuring the breakthrough unibody enclosure, industry-first features and environmentally sound design and the MacBook Pro 17-inch with revolutionary built-in battery that delivers eight hours of use on a general charge. All new Macs come loaded with iLife '09 which makes working with photos, making movies and learning to play music a lot more fun. The hands-on experience provides visitors with an opportunity to test-drive products like the new fourth generation iPod nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure and available in nine different colours, and the incredible new second generation iPod touch, which is perfect for enjoying music, movies and games.
Offering service and advice from experts for both consumer and professional customers, iStore by Reliance digital also offers regular in-store demonstrations and training to help customers get the most out of their purchases.
The iStore at Inorbit mall is spread across 1341 sq ft with all the latest Apple products and accessories and software. iStore by Reliancedigital, is India's largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail. iStore by Reliancedigital as an Apple Premium Reseller, is among the first to display any newly launched Apple product in India. The store offers shoppers an opportunity to learn and experience Apple's innovative products and solutions in a modern and welcoming environment
Servie is powered by the Reliance retail Service arm: ResQ which is an Apple authorized Service provider and an integral part of iStore. Customers can buy and service their products at any of the iStore by Reliancedigital stores across India. Every iStore has an Apple expert, hence, consumers can take live demonstrations and not only touch and feel the latest range of Apple products but also get dedicated after sales service for training or troubleshooting.
The iStore training modules called 'iPromise' enables consumers to optimize on their Apple products bought. One can just walk to any iStore and take training on almost any application with the help of structured training modules of iPromise. Learn to make the most of your Mac by enrolling for applications like iPhoto®, iMovie®, Mac OS® Snow Leopard etc. The iStores have a training room for customers to learn to do more with their Apple products.
For more information on iStore by Reliancedigital log onto www.istoreindia.com.
Notes to Editor
About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
" Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Ranger Farms - Wholesale (cash & carry) store
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" Reliance Trends - an apparel specialty concept
" Reliance Wellness - a health, wellness & beauty concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance Time-Out- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept
About Reliance Industries Limited
Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 117th amongst the world's Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the world's largest companies. RIL is rated as the 15th 'Most Innovative Company' in the World in a survey conducted by the US financial publication-Business Week in collaboration with the Boston Consulting Group.
