Vision Express Flags off "The AGE CAMPAIGN"
Presents 'Your age is your discount on Frames' Offer
Tweet-- Get ready to hit upon the frames that are right for your eyes at prices you could never imagine!!! This is exactly possible because Vision Express, the 50-50 Joint Venture between Reliance Retail and Pearle Europe is presenting the coolest and one of its kind 'THE AGE CAMPAIGN' that allows customers to get a FLAT DISCOUNT on frames @ of their age.
'Your Age is your discount on frames'- that's what the exclusive 'The Age Campaign' promises to offer its customers which starts from May 29 2010 in all Vision Express outlets across the country.
This is one of the most unique discounts that customers can grab for themselves, being equivalent to their age on each frame that he chooses. Thus, if a customer is 51 years old, he gets 51% off on frames. While if the customer is 100 years old Vision Express happily gives the frame for free!
The frames are distinguished by their striking shapes, exclusive designs and the dynamic effect. Each design is meticulously crafted with exceptional detailing to ensure maximum comfort coupled by high style quotient. The styles include classics in plastic frames as well as sleek designs in metal. Each eye wear piece uses high quality rubber acetate, silicon in its spares like nose pads, temple tips etc in order to maximize comfort for users. It takes care to meet CE & ISO standards with coating /plating for products surpassing the ISO norm for ensuring safety coupled by an added advantage of one year warranty.
Reliance Vision Express also will bring several benefits to the consumers including its highly popular free eye test for all customers. The free eye test at Vision Express is a complete 11 step eye test that includes a special eye pressure check. This is a unique process, certified by LV Prasad Eye Institute. Post the eye test, vision experts at Vision Express will help customers select the right products for their eye care needs.
Reliance Vision Express guarantees 100% satisfaction on all purchases and after sales services at the store. The wide collection with the benefits of proven optical skills, trust, low prices, quality, international designs, one year warranty and a lifetime free service will provide shoppers a unique shopping experience.
Notes to Editor
About Pearle Europe Group
Pearle Europe is a leading optical retail company that started in November 1996. Since then the Group has entered new European markets almost every year through the acquisition of strong local retail formats.
Pearle Europe Group, the biggest optical retail group in Europe, operates multiple optical retail companies and formats in 16 European countries under different retail brand names. Globally it is present, in more than 25 countries with over 2700 stores and presence in the Middle East, Latin America, and now in India. At the end of 2008, more than 25% of the 2700 stores were franchise stores. Pearle Europe has system wide sales of approximately € 1.5 billion, making it one of the leading optical retail companies in the world. The Group employs over 10,000 FTE's.
For more information visit: www.pearle-europe.com
About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
" Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Ranger Farms - Wholesale (cash & carry) store
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" Reliance Trends - an apparel specialty concept
" Reliance Wellness - a health, wellness & beauty concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance Time-Out- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept
About Reliance Industries Limited
Reliance Industries Limited (RIL) is India's largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 117th amongst the world's Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the world's largest companies. RIL is rated as the 15th 'Most Innovative Company' in the World in a survey conducted by the US financial publication-Business Week in collaboration with the Boston Consulting Group.
