Crocs Footwear and Surya Pharmaceuticals partner to bring exclusive medical footwear series in India
Crocs Footwear and Surya Pharmaceutical come together for an exclusive partnership wherein from now on Crocs Rxtm Medical footwear will be available at all the Surya Outlets. After winning a million hearts with its lifestyle products, Crocs now proves its metal by coming up with a complete range of healthcare footwear specially designed for specific medical and therapeutic applications.
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-- Crocs Footwear and Surya Pharmaceutical come together for an exclusive partnership wherein from now on Crocs Rxtm Medical footwear will be available at all the Surya Outlets. After winning a million hearts with its lifestyle products, Crocs now proves its metal by coming up with a complete range of healthcare footwear specially designed for specific medical and therapeutic applications.
Surya Pharmaceuticals will be the exclusive retailers and distributors for Crocs Rx medical footwear across the country. Surya Pharmaceuticals is a leader in the manufacturing and supply of pharmaceuticals, Fine Intermediates, Formulations, phyto chemicals etc in India. Crocs Rx Medical will be available all across the country through a wide distribution network & pharmacy retail outlets including Surya group's pharmacy outlets under the name Viva. Surya Pharmaceutical Ltd. Since its inception in 1992 has been a leading manufacturer of APIs and phyto chemicals. Having launched itself into formulations in January this year Surya proposes to leverage its all India distribution network for selling Crocs Product as also products from other leading global tie-ups.
On the occasion, Ms. Megan Welch, Crocs' Senior Manager for Product Management remarks, "We now have a great platform to retail our products in India with Surya Pharmaceuticals, which offers several health and pharma products that are of the same category. Crocs Rx Medical offers a wide range of footcare products like shoes and socks which are specially designed for specific medical and therapeutic applications. The best part is that these footwear products are enhanced with the nano-silver technology and are made with Croslitetm Ag+ material. We are extremely excited about this collaboration and are looking forward to raising our profile further with this venture."
On the occasion, Mr. Hari Om Bhatia, President Corporate Finance says, says, On the occasion, Mr. Hari Om Bhatia, President Corporate Finance says, "Surya's marketing alliance with Crocs is part of Surya's initiative to launch various leading global brands into the Indian markets. We at Surya are confident of achieving a sales of more than 5lakhs pairs of Crocs Rx Medical shoes every year specially in view of the high diabetic population which is growing by 10-15 % every year. These Crocs products will go a long way to ensuring preventive footcare for diabetics, potential diabetics and people at large"
About Crocs Rxtm Medical
Following the global success of Crocs Rx Medical, Crocs is introducing the revolutionary footwear to India. Catering to the special podiatric needs of the footwear users, Crocs Rx Medical represents another major innovation by the global leader in casual and comfortable footwear.
With a wide range of product portfolio that spans across 120 different shoe styles, Crocs offers footwear that suits every leisure and professional activity. The Crocs Medical Rx line stands out as a specialized collection designed for individuals with general foot problems, diabetic or arthritic feet.
The Crocs Rx Medical products, like all Crocs footwear, feature a specially-formulated version of Crocs' proprietary closed-cell resin, Croslitetm, plus a nano-silver addictive. The result is Croslitetm Ag+, a revolutionary material that creates an environment to prevent fungal and microbial growth on the shoe's surface. Powered by this ergonomically superior material, Crocs Rx Medical offers compelling comfort to the feet and legs, and effectively protects the footwear users from overt pressure and impact to the feet.
The Crocs Rx footwear line consists of shoe and sock products for specific medical and therapeutic applications. All Crocs Rx products are certified by the American Podiatric Medical Association to be of remarkable ergonomic benefit and are independently tested to assure optimum performance in comfort and pressure relief. Pressure mapping is conducted in a variety of conditions, including standing, walking and stair climbing, to assess how weight is distributed across the sole of the foot. Analysis includes peak pressures, contact area and center of force migration to ensure that pressure distribution and relief is uniform and consistent across the foot area. Customers can thus be confident that Crocs Rx shoes will perform effectively and provide optimal comfort in a variety of conditions.
The Crocs Rx line is designed to give you the long-term relief you are looking for, whether it's to relieve stress from various conditions, such as plantar fasciitis, bunions, arch pain and heel pain, or if you are simply looking for the perfect shoes for the diabetic.
Notes to Editor
About Croslitetm Ag+ material
When nano-silver ceramic crystals are combined with Croslitetm material, the end result is Croslitetm Ag+. This revolutionary material creates an environment that helps prevent fungal and microbial growth on the shoe's surface.*
Croslitetm Ag+ material is an evolution of Crocs' proprietary closed-cell resin specially formulated with silver crystals. Microbial tests have been performed to examine the characteristics of this unique additive, which is over 83% reliable in killing bacteria and fungi for at least one year.
Croslitetm Ag+ works by a gradual release of silver ions, which maintain an effective concentration in and around Crocs Rxtm silver products. The silver ionic release rate is accelerated by three factors: heat, moisture and saline concentration. In other words, the hotter and sweatier the feet become, the more silver ions are released to fight the increased threat of infection.
Croslitetm Ag+ material is effective whether the user wears the shoes with or without socks. Silver ions are extremely small - small enough to penetrate the cell walls of microbes, thus penetrating the sock material easily to reach the skin surface of the foot.
* This should not be read to imply that Croslitetm protects users or others against bacteria, viruses, germs or other disease-causing organisms.
