Victorinox launches Vibrant Swiss Army Knives in the Indian Market
Mumbai, April 22, 2010: Victorinox India Pvt. Ltd has launched new and trendier versions of its versatile Swiss army knife for the Indian consumers. The new Swiss knives sport a vivid and dynamic exterior that has been set in tones of red, black & military green color. Victorinox Swiss army knives are functional tools that provide invaluable assistance in times of need. Victorinox has launched the Soldier knife, the official military knife used by Swiss soldiers.
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-- Victorinox India Pvt. Ltd has launched new and trendier versions of its versatile Swiss army knife for the Indian consumers. The new Swiss knives sport a vivid and dynamic exterior that has been set in tones of red, black & military green color. Victorinox Swiss army knives are functional tools that provide invaluable assistance in times of need. Victorinox has launched the Soldier knife, the official military knife used by Swiss soldiers.
Victorinox Swiss army knives are equipped with a variety of applications. Some of the basic functions included in the knife are scissors, can opener, key ring, tweezers, screw driver etc while other variants also have specialized features viz. cork opener, wire stripper, magnifying lens etc. There are numerous models of the Swiss army knife available that cater to different consumer preferences and needs; some of the basic knives have 9-11 functions whereas some advanced models have 30-34 functions.
Commenting on the launch, Mr. Anish Goel, MD Victorinox India (P) Ltd., said, "Victorinox Swiss Army Knives are multi-faceted miniature toolkits. The knives are designed in a user friendly fashion with myriad features in a small package. Our army knives enjoy a cult status amongst youth all over the world. With the increase in fashion conscious consumer segment, we have launched the two-toned Swiss army knives. I am confident that the suave Indian consumer will be charmed by the styling and usability of these knives."
Product Details:
Victorinox Soldier (Original Swiss Army Knife)
One-Hand Opening Serrated Locking Blade
Corkscrew
Can Opener with
Small Screwdriver
Bottle Opener with
Large Locking Screwdriver
Wire Stripper
Reamer
Key Ring
Wood Saw
Victorinox Nomad
Large Locking Blade
Corkscrew
Can Opener with
Small Screwdriver
Bottle Opener with
Large Locking Screwdriver
Wire Stripper
Reamer
Key Ring
Victorinox Swiss Army Knives are available in all leading outlets in India.
Notes to Editor
About Victorinox
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Timepieces, Travel Gear, Fashion and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler's business in 1884 and, a few years later, designed the legendary "Original Swiss Army Knife". Victorinox is based on elite principles of innovation & quality which are employed time and again to offer innovative offerings in all its product segments - Swiss army knives, luggage, timepieces, cutlery.
Press Contact:
Vikram Shirur
Manager - PR & Corporate Communications
Phone: +91 (22) 66324664
Fax: +91 (22) 22025878
Mob: 9226269625/9323528782
E-mail: vikram@victorinox.in
