Titan Watches unveils 'Obaku' collection
Rediscover the Zen philosophy with Titan's collection
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-- Smell of a flower, a secret joke or perhaps a walk in the rain, the simplest of things have an absurd way of giving the greatest of pleasures. The philosophy of simplicity combined with effortless beauty is what Titan Obaku stands for. Its very essence of minimalism captures your mind and gives you a time to pause.
In a unique venture, Titan watches, the 5th largest watch manufacturer in the world has collaborated with Danish designers to launch a beautiful collection 'OBAKU' from Titan. Obaku takes its name from a branch of Zen philosophy in Japan which believes in natural simplicity - in both thought and act.
The designers from Scandinavian countries have a long design tradition of functionality and simplicity of composition. The idea that there should be a sense of calm and balance in the items we use to adorn ourselves is what gave birth to the Obaku collection. The Obaku Collection has inherited the best from both the cultures from the East and the West, and has blended the minimalism and simplicity found in both.
The collection comprises a palette of soft and soothing colours, with uncluttered looks. Priced between Rs 3500 to Rs 7000, it is available in 21 different styles, for men and women, the collection uses superior quality of materials like kevlar straps, crystallized mineral glass and lead free environment friendly battery. The collection is targeted at the well heeled global Indian who has a refined taste. The collection is available at World of Titan showrooms, select leading multi brand outlets and departmental stores across the top 8 cities in India.
Notes to Editor
About Titan Industries Limited
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.
Today Titan Industries is India's leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 3847.72 crore for the year 2008 - 09. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability.
