CERA Sanitaryware Limited, Country’s leading bathroom solutions major has launched premium designer tiles with the opening of its exclusive showroom, CERA VOGUE, in Delhi, by its Executive Director, Mr Vidush Somany. The showroom located on the main road at Lajpat Nagar in Delhi, displays over 100 concepts of designer tiles—imported from leading tile manufacturers of Italy and Spain, apart from regular polished vitrified tiles.

“CERA VOGUE offers best of tiles to architects, interior designers and high-end customers, who are looking for exclusive and customized options. Soon, CERA will have more such showrooms in other major cities in India, says Mr Santosh Nema, Chief Executive Officer, CERA.

According to Mr. Deepak Agarwal, GM, CERA’s tile venture, “The tile collection has latest finishes like lapato, metal, stone wood and polished vitrified tiles. Apart from conventional sizes like 30x30 cm, 30x60 cm, 40x40 cm, 60x60 cm, CERA’s collection has newer sizes like 20x50 cm, 47.2x70.8 cm and big slabs like 40x120 cm and 60x120 cm.”

CERA’s tiles are marketed under the umbrella brand—Castello and are handpicked from best of the manufacturers in Europe, like Rondine Group, Emil Ceramica and Gigacer in Italy and Diago Ceramica and Rocerca in Spain.

With the addition of tiles to its portfolio, the customers can now look forward to one more premium offering from CERA stable—and an assured quality and unmatched after-sales service.

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CERA, which launched sanitaryware in India in 1980, has the manufacturing plant near Ahmedabad for manufacturing 2.8 million pieces of sanitaryware per annum, making it the biggest plant in the country. Cera has been consistently growing at above 25% in the past several years. Apart from sanitaryware, CERA also provides taps and shower products, making it a total bathroom solutions provider.