‘The MobileStore’, which has redefined telecom retailing in India has rolled out over 125 stores in a span of just 30 days, one of the fastest roll out ever seen by the retail sector.

With this The MobileStore has now over 750 stores nationally, and plans to reach a figure of 2500 over the next 2 years across 600 cities. The MobileStore has identified cities and store locations across India based on current and potential telecom penetration and consumer need. Further in each city the strategy is to be closest to the customer by way of a being a neighbourhood store.

Mr. Rajiv Agarwal, CEO & Director, The MobileStore Limited said, “We are proud to have set a new industry standard of having launched over 125 stores in India in 30 days. The growth in tele-density has helped the economic growth of the country in the last few years. The Indian Mobile industry has also been a good enabler to the social and economic growth of the country, in terms of employment generation, GDP growth and rural development. The MobileStore intends to be present wherever the consumer is. We are bringing the best products and service experience at the disposal of the common people across the country”.

In an effort to help consumers make informed decisions, “The MobileStore” is equipped with trained professionals who have undergone an extensive training program on products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

The MobileStore has stores in three formats: Large – 1000 -1500 square feet, Medium – 800 -1000 square feet and express / corners 200 - 400 square feet, along with shop-in-shop formats inside large malls, retail hyper markets and stores.

The MobileStore is a one stop mobile solution shop which offers Telecom Products like Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile Bill Payments, Value Added Services, Mobile Repairs, Mobile Exchange, Music & Gaming Devices, DTH.

The MobileStore has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available in The MobileStore are: Business – PDA phones, Lifestyle – Multimedia phones with looks and elegance, Fun – Music, Camera, MMS, and GPRS phones, Value – SMS, Voice and budget phones.

The MobileStore hosts a variety of brands like Nokia, Motorola, Sony Ericsson, Samsung, LG and Fly to name a few. The MobileStore has also tied up with all leading service operators including Airtel, Vodafone, Idea, Tata Indicom, Reliance Mobile, Virgin Mobile offering the consumer a wide bouquet of options. The stores are company owned and company run.

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About The MobileStore Ltd:

India's first national chain of multi-brand and multi-service telecom outlets under the brand name “The MobileStore” has already crossed the 750 mark MAKING IT THE COUNTRY’S LARGEST MOBILE RETAILER, and geared up to set up over 2500 stores in the next 3 years across 600 cities, thus covering virtually every major town in every state across India