The Retail Industry is moving at a pace which even experts are finding difficult to fathom. E-commerce shopping was a Rs. 2,200 Crore industry in 2006-07. It is likely to touch Rs. 5,500 Crore by 2008, reveal ASSOCHAM Reports. Consumer needs have increased; their mindsets have changed and so have buying behaviors. This means that until the businesses don’t get into customer’s shoes, marketing products may be a serious problem. But do consumers really buy products??

People now-a-days no longer buy products. They buy brands. Similarly, they buy not the service but the experience. Pricing, performance and utility certainly do follow suit. Talking of one such shopping e-destination that has provided its online consumers with more than just a pick and drop facility to buy their desired products is Retails Direct.

Retails Direct (www.retailsdirect.com) has established itself as not only as a shopping portal but also a node of consumer information to further simplify the consumer’s search for its commodity. Product search by category, products reviews and shoppers’ experience along with the feature to compare the same products from different brands is what has made this venture a phenomenal success in its industry vertical.

“Retails Direct has uniquely been marked as a portal which houses brands, selling their products directly through a website for the first time ever”, Co- founder and Director of Rupiz Infotech (the parent company of Retails Direct) proudly proclaims. These brands include Acer, Samsung, Apple, Xerox, Ferns & Petals among many others– labels that need no introduction. By bringing these top most brands under one roof, they enhance the online shopping experiences.

Furthermore, integration of new sections like books and travel will invariably lend Retails Direct a more consolidated pedestal in the online retailing arena. We finally have a venture that’s sharing people’s interest and packaging them into memorable experiences!

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Retails Direct Marketing Pvt. Ltd. is a part of a UK based group. The group companies have interests in various verticals like Mobile Telephony, Finance, VoIP Telephony and Online Retail. The principal companies in the group are Rupiz Compare Ltd., Rupiz Media Ltd. and Shakespeare Finance Ltd.

Over the years, the group has created a distinct position of excellence for itself in the finance and the telecom domains in the UK. The retailing expertise gathered in the UK is used by Retails Direct Marketing Pvt. Ltd. to offer great cost benefits and service efficiencies to the Indian customers over a wide spectrum of products and services.