Global leading pizza and pasta restaurant chain 'The Pizza Company' expanding to Indian market through Franchise India International
The Pizza Company, a part of Minor International's (MINT) Minor Food Group - Thailand's largest food service operator of companies - is set to enter the Indian market with their unique and exciting restaurant chain through the assistance of Franchise India International, the division of the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL)
Tweet-- The Pizza Company, a part of Minor International’s (MINT) Minor Food Group - Thailand’s largest food service operator of companies - is set to enter the Indian market with their unique and exciting restaurant chain through the assistance of Franchise India International, the division of the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL), which specializes in assisting foreign brands with their Indian entry.
The Pizza Company is a leading global pizza and pasta restaurant chain. It’s piping hot pizza and scrumptious pasta dishes are flavored to excite. This restaurant concept is set apart from others as it offers a more wholesome eating experience with 30 richer pizza toppings to choose from with an appealing new cheese blend.
The restaurant chain already has over 240 outlets spread across Thailand, China, Cambodia, Saudi Arabia, the UAE, Bahrain and Jordan, and is now adding India to its rapid global expansion.
Through Franchise India International, The Pizza Company, Thailand’s leading pizza chain, is seeking potential Indian partners to bring the brand concept to the millions of eager pizza lovers of India. The Pizza Company will provide partners with exclusive territorial rights, wherein you get a proven international business that in a rapidly increasing market sector.
The Pizza Company is sold through three channels: dine-in restaurants, take-away outlets and delivery units, providing the flexibility needed to attract the diversity of Indian consumers.
The Pizza segment is growing in India by 40% with Indians consuming 3.5 million pizzas per month in 2008. The organized pizza market comprised of the large MNC brands is worth $147 million (700 crore) according to Food Franchising Report 2009 published by Franchise India Holdings Ltd and FICCI-CIFTI.
According to Mr. Gaurav Marya, President, Franchise India, “The Pizza Company brand is an exciting opportunity for both Indian investors and consumers alike, the diverse product range of rich pizzas, fresh pastas and appetizers will be of great appeal to the Indian consumer. The family restaurant concept is poised for great success within the rapidly growing organized restaurant segment of India”.
The Pizza Company will work with their local Indian partners to customize everything from product taste, restaurant décor, and marketing to ensure the offering is tailored to local Indian tastes and preferences.
Notes to Editor
About Franchise India Holdings Ltd
Franchise India Holding Limited is Asia’s integrated Franchise consulting company since 1999 with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing and has already consulted many major brands in past few years like HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more through media, advisory and exhibitions. With its strategically formed divisions, FIHL has created its own niche as the pioneers of franchise industry and a small business authority.
For more details log on to http://news.franchiseindia.com/
About Minor International
Minor International (MINT) is Thailand’s largest food service operator with over 1,000 outlets system wide under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and the Coffee Club brands. MINT is also a hotel owner, operator and investor with a portfolio of 27 hotels under the Anantara, Marriott, Four Seasons, Elewana and Minor International brands in Thailand, the Maldives, Vietnam, Africa, the Middle East and Indonesia. In 2009, voted by fund managers and analysts worldwide, MINT was recognized by Asia Money and Finance Asia magazines as Thailand’s Best Managed Mid-Cap Company for financial and business performance, management strategy and vision, and shareholder value creation. The Company’s operations for its owned and managed properties and franchised food outlets currently cover 16 countries with over 20,000 employees worldwide.