Launch Preview of Amritsari Bazaar at AlphaOne, Amritsar Concludes on a High Note With Limited Stores Remaining
Alpha G:Corp invited the Retailers and Media for the Launch Preview of Amritsari Bazaar. Alpha G:Corp's vision is to retain this true spirit of Punjab in AlphaOne through Amritsari Bazaar, a replication of the world-famous Hall Bazaar of Amritsar in the "Amritsari Bazaar" style on the top floor in immaculate and comfortable surroundings as a truly novel concept.
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Audience at the Launch Preview of Amritsari Bazaar
Amritsari Bazaar Retailer posting query at the Q&A session post presentation
Retailers arriving at Amritsari Bazaar to book slots
-- Morning and Afternoon of January 30, 2010
Occasion: Alpha G:Corp held the Launch Preview of Amritsari Bazaar for the Retailers and Media
Ambience: Cerebral, Interactive and Enthusiastic
Venue: AlphaOne, Amritsar
Attendee Profile: Corporates, Retail Industry and Media
Event Profile
- Alpha G:Corp invited the Retailers and Media for the Launch Preview of Amritsari Bazaar. Alpha G:Corp's vision is to retain this true spirit of Punjab in AlphaOne through Amritsari Bazaar, a replication of the world-famous Hall Bazaar of Amritsar in the "Amritsari Bazaar" style on the top floor in immaculate and comfortable surroundings as a truly novel concept.
- The key people interacting at the Launch Preview of Amritsari Bazaar were Mr. S K Sayal, Director & CEO, Alpha G:Corp; Mr. Prodipta Sen, VP, Marketing & Corporate Affairs, Alpha G:Corp; Ms. Rashmi Sen, GM, Marketing & Sales. The Guest profile of 150 consisted of the best retailers and traders of Punjab and the attending Amritsar Media. The presentation by guest speakers was followed by an interactive Q&A session between the management and guests.
- Mr. S K Sayal said while addressing the gathering, "In order to make it a win-win experience for every shopper and retailer, we set up innovative systems and procedures based upon sustained research from the time this mega project was finalized. This spirit and its potential are evident at this Launch Preview of Amritsari Bazaar. We look forward to great success in this venture for each person present here."
- The retailers at the Launch Preview of Amritsari Bazaar were offered innovative options of choosing among 3 plans for booking slots, i.e., Platinum Plan, Gold Plan and Silver Plan, according to the requirements of their business plans. The Platinum Plan has Interest Free Refundable Security Deposit and no rent or maintenance charges. The Gold Plan has one time payment with a 3 years lease with no rent. The Silver Plan has Interest Free Refundable Security Deposit with monthly rental plan, including maintenance with a 3 years minimum lease. The company's focus on making it functionally customer-friendly and convenient would present not only tourists to the city with the option of shopping for traditional wares in immaculate surroundings but also to the residents of shopping in a traditional environment that blends local flavours with benchmark international standards.
- Alpha G:Corp is the first developer in India to initiate this manner of interactive collaboration with their retailers some time back. The interactive discussion continued during lunch after which company officials accompanied retailers and guests for a detailed tour of the expansive mixed use development. Out of the total 153 shops in AlphaOne, 51 stores with area ranging from 218 sq. ft. to 489 sq. ft. have been dedicated to the Amritsari Bazaar comprising of 15,606 sq. ft. Adjacent to it, on the top floor and adding to the celebration and recreation model are the 5-screen multiplex by Fun Multiplex, entertainment zone by Orama, besides one of Asia's largest food courts and specialty dining. Alpha G:Corp is set to unveil the stunning AlphaOne mega retail development in Amritsar on 5th March 2010.
- As North India's largest mixed use development comprising of world-class retail and entertainment, AlphaOne would make a discernible impact on the socio-economic fabric of Amritsar and surrounding areas. Mr. Prodipta Sen thanked the media and retailers present with the promise, "We will establish a rational and sustainable business model where optimum customer delight will be the unconditional priority in all operations and promotions thereby making AlphaOne the pride of Punjab."
- As a result of AlphaOne's architecture, planning, facilities, location and most of all the retail and entertainment mix, this landmark development received the honor of 'Highly Commended Certification' and 'Seal of Distinction' in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards held in Singapore in May 2009. In connection with the same, Alpha G:Corp was also honored with "The Emerging Developer of the Year Award" at the inaugural Realty Plus Excellence Awards 2009 held in New Delhi.
- The retailers present on the occasion too expressed their confidence in the business model of Amritsari Bazaar. According to Mr. Sachin Kapoor, who would be selling gems and jewelry at Amritsari Bazaar, "Ours is a traditional family business and we are expecting a sizable boost in our sales as well as customer base in this landmark modern development due to the impeccable facilities and professional support system here." Mr. Tegbir Singh who would sell traditional Punjabi artifacts and handicrafts at Amritsari Bazaar stated, "The flexible leasing models offered at Amritsari Bazaar give us options most suitable to our business needs. After today's successful interaction, I hope there are slots still remaining to fully represent Punjab's traditional specialties and crafts here."
- The venue dressing for the Launch Preview of Amritsari Bazaar was aesthetically individualistic of AlphaOne's tagline: AlphaOne' - Ithhe aao happy ho jao ...Be here be happy! A promise of constant innovations and celebrations that will bring in even more to cheer about in Amritsar and surrounding areas.
- The Anchor brands are Shoppers Stop, HyperCity, Fun Cinemas Orama, Reliance Trends, Standard Max and Lifestyle Max and also the best mix of international and national brands including United Colors of Benetton, Tommy Hilfiger, Levi's, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, Pepe Jeans, Flying Machine, Planet Fashion, F2O, Jack&Jones, Veromoda, Alcott, Peter England, Mufti, Hi Design, Biba, Club America, Kap Kids, Catmoss, Lilliput, Emerge, Lakshita, Bata, Magnet, VIP, Just Lucky's, Duke, Nu West, Café Coffee Day, Sunglass hut, Mothercare, Deep International, Rockport, Himalaya, VDOT, Suchee, FuelStop, H&A, Mochi, The Body Shop, et al.
