The upcoming Rs. 250 crores Alpha International City, Kurukshetra is being developed by Alpha G:Corp as an eco-friendly integrated township project spread over 90 acres of land in the pristine Sector 29, adjacent to the town’s premium residential and commercial HUDA sectors. The self-contained township is designed primarily for existing residents of Kurukshetra and will comprise of plotted development, villas, group housing and commercial backed by comprehensive infrastructure and amenities. The project has been duly approved by Department of Town and Country Planning (DTCP) and HUDA. This eco-friendly, integrated township presents another opportunity to Alpha G:Corp to deliver a fully sold model township in a tier 2 town when actual users are becoming the majority.

Alpha International City, Kurukshetra, has prominent frontage for the township, with prime catchments of residential colonies in close proximity. District Kurukshetra is also the gateway to Punjab and Himachal Pradesh and well connected by road and rail network. The proposed aerodrome 35 kms away at Karnal would make Kurukshetra even more accessible. The site has several locational advantages: Only 1.5 kms from NH1; 2kms away from the proposed Ring Road; 3 kms from the main Bus Stand and 5kms from the Railway Station. The plot sizes for Alpha International City, Kurukshetra comprise of 275 sq. yds; 360 sq. yds; 500 sq. yds and 970 sq. yds.

To ensure transparency and professionalism in transactions with end-users, Alpha G:Corp innovated with VABA (Value Added Business Associates) from among established and professional realtors who attended the recently concluded Alpha International City (AIC), Kurukshetra brokers’ meet to commemorate Alpha G:Corp’s third integrated township project after the launch of their flagship 300+ acres eco-friendly, township in Karnal and the 51 acres integrated township at Fatehabad, the first authorized township by any private developer at Fatehabad. Brokers were identified as per special norms for this program and inducted as per Alpha G:Corp’s value systems and overall objectives and allotted the status of VABA (Value Added Business Associates) after they had visited Delhi earlier for orientation.

The setting up of infrastructure along with leveling of the site and development work is in progress. All specifications and designs are as per HUDA norms with requisite approvals. The work on the site at present includes soil conditioning along with reduction of heat islands with grid paving which will lead to a refreshing landscape and exterior design to transcend generations. The other environmental initiatives are Green Belt development including good species and eco-friendly plantation of trees, herbs and shrubs to ensure balanced and natural environment; implementation of extensive development of Green Belt, Rainwater Harvesting, Energy Conservation Systems & Installations, Vermiculture and Segregation & Management of Waste -- Solid and Liquid in an on site large-scale, advanced and eco-friendly Sewage Treatment Plant. The township would have 12 to 45 meter wide roads lined with trees and pedestrian walkways. Other amenities at the integrated township include world-class hospital and healthcare; international K-12 school; health club with swimming pool and sporting facilities; state-of-the-art security system, police post, fire station, 100% power back-up for all common services like street lights, water supply, landscaped playgrounds; inner township transportation facilities, et al. Besides, a large shopping and entertainment centre with leading international and national brands will give Alpha International City a cutting edge in the growing Kurukshetra market. Recently Alpha G:Corp tied up with GEMS (Global Education Management Systems) for their flagship township project at Alpha International City, Karnal for a K-12 school. GEMS is headquartered in Dubai and is the World’s largest provider of private education in the K-12 segment.

Mr. Prodipta Sen, Vice President, Marketing & Corporate Affairs elaborates, “The integrated township offers the ideal environment spread across 90 acres of plotted development, villas and group housing backed by benchmark, eco-friendly infrastructure and advanced civic amenities. The plotted development will be followed by retail, commercial, educational and healthcare establishments to establish an integrated and self-contained township. Our VABA program with selected realtors is a facilitator to create awareness among the target audience and buyers about our track record, business culture and overall objectives.” Alpha G:Corp’s internal professional maintenance division, Alpha Facility offers dedicated, professional maintenance and facility services for all their projects so that the upkeep can match the infrastructure, construction and amenities.

Alpha G:Corp’s continued growth depends on recognition and remuneration of talented co-workers and associates in a work culture that promotes teamwork and innovation. At the recently concluded Asia Pacific Real Estate Awards, 2008 held in Shanghai, China, companies were nominated on their overall market contribution, quality of customer service, innovation and commercial success. Alpha G:Corp’s GurgaonOne, was short-listed as semi-finalist for the Awards - Residential Development as well as Asia Pacific Sustainability Project of the Year Award, a category for Sustainable Projects sponsored by Jones Lang LaSalle featuring Green Projects from the entire Asia Pacific Region. Alpha G:Corp’s Golf View Corporate Towers was also certified ‘Highly Commended’ in the Best Developer – Commercial/Office (Built) category in the recently concluded Cityscape Asia Real Estate Awards 2008 at Singapore.

Mr. S. K. Sayal, Director & CEO, Alpha G:Corp, commented, “Alpha G:Corp is committed to first putting in place the entire infrastructure of their projects well before the delivery date. This is to facilitate ideal working and living environment for our buyers and residents, not just for their lifetimes but also that of their successors. We understand the pressing need for corporate values and systems in the real estate industry. With Alpha International City, we will transcend all established standards and deliver spaces that will be the benchmark for others. Our inspiration to forge enduring and win-win relationships with customers, shareholders and business associates is the biggest contributing factor to our constant innovations.“ Due evaluation of customer satisfaction as a performance measure of their projects gears Alpha G:Corp towards long-term success.

In July 2006, Morgan Stanley Real Estate invested Rs. 300 crores in Alpha G:Corp in view of the professional management team’s reputation for professionalism and innovation, as also for their globally practiced asset management models in real estate. Importantly, Alpha G:Corp initiates projects only after procuring the required regulatory licenses from the Government for all projects without exception. Projects undertaken by Alpha G:Corp have separate, designated bank accounts and funds received from buyers get deposited directly in the respective project’s dedicated account. All Alpha G:Corp’s ongoing and planned projects are 100% FDI compliant. Alpha G:Corp is developing landmark city centre projects, integrated townships ranging from 55 acres to 300+ acres, large-scale city centre mega malls, office space and prestigious, gated residential projects spread across the country, encompassing Karnal, Ahmedabad, Amritsar, Delhi NCR, Goa, Fatehabad, Gurgaon, Kurukshetra, Jaipur and Meerut.

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