MY FM announces Jiyo Dil Se Awards

94.3 MY FM, India's local FM network has announced Jiyo Dil Se Awards to recognize and acknowledge the unsung hero of our society: "the common man" for their indomitable contribution made, bringing about a positive difference in peoples' lives in various fields. The campaign has been rolled out in MY FM markets covering the 7 states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana.

New Delhi, Delhi, December 11, 2012 /India PRwire/ -- 94.3 MY FM, India's local FM network has announced Jiyo Dil Se Awards to recognize and acknowledge the unsung hero of our society: "the common man" for their indomitable contribution made, bringing about a positive difference in peoples' lives in various fields. The campaign has been rolled out in MY FM markets covering the 7 states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana. There are 9 award categories with a single thread binding them, that of individual's contribution to the society.

The nine award categories are:

1) Education

2) Environment Conservation

3) Health & Sanitation

4) Public Service

5) Culture & Art

6) Sports

7) Women Welfare & Empowerment

8) Child Care & Development

9) Economic Development

The key criterion is that it must benefit people or a community at large and should have been done for the betterment of the society. The individuals applying for the award will be judged on various parameters like innovation in their initiatives, the impact they created, scalability and sustainability of the initiative and the challenges faced while executing the initiative. MY FM has signed on Ernst & Young as the official tabulations for the Jiyo Dil Se Awards. They will be assisting MY FM right through the selection criteria up to identifying winners in each category. This will be a multimedia campaign with the impact of the MY FM brand property resonating across radio, print and online

Speaking on the initiative, Mr. Harrish M Bhatia, CEO, 94.3 MY FM, said "We are proud to announce the Jiyo Dil Se Awards as it takes further our brand's belief that every individual, or entity should also give back to the society in which it dwells. Jiyo Dil Se Awards is an effort to recognize the individual who has showcased immense dedication and passion for a cause bringing about a difference in peoples' lives. These awards are also is a continuation of MY FM's efforts like the Ek Koshish-Ek Rupiya Abhiyan to do good while spreading happiness to further strengthen our bond with our listeners"

To apply for the award, people can log on to the MY FM website www.myfmindia.com and download the form. The forms along with supporting documents will have to be sent to the MYFM offices in the respective cities in hard copy. The last date for receiving the entries is 29th December, 2012. The selected top entries in each category will be put for public voting and jury and listeners votes will determine the winners.

This is the first year of MY FM Jiyo Dil Se Awards and the station will work closely with the final winners to create an ecosystem of social harmony and awareness in the society.

Notes to Editor

About MY FM:

A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 17 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has become India's leading Local FM Network backed by in-depth market understating and high audience engagement. The brand philosophy is extended into every aspect of MY FM, encouraging listeners to live their life to the fullest while giving the brand a young and vibrant feel.

Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

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