92.7 BIG FM Delhi's "De Taali" bags IRF award
De Taali campaign bags the IRF award in the category of Best community service
Tweet-- 92.7 BIG FM, radio arm of Reliance Media World Ltd has bagged the India Radio Forum award in the category of Best community service for its campaign against eve teasing De Taali.
The campaign was executed in the first week on March 2009 as a run up the Womens Day. The highly successful campaign managed to bring to light the issue that is faced almost every day by women, from across ages and economic strata of society. The campaign saw RJs visiting different locations across the city catching eve teasers red handed and publically embarrassing them to get them to repent their awful act. The Campaign also saw self defense classes for women being organized in association with Delhi Police's Crime against Women Cell.
Commenting on the win, Mr, Ashwin Padmanabhan - Station Head, BIG 92.7 FM - Delhi said, "The issue of eve teasing is huge and not unknown to the city of Delhi We wanted to bring to fore the issue, thus making men realize that their behavior is not acceptable and getting women to stand up and be better equipped to take action and stand up for themselves. We are happy that this campaign has helped increase awareness for women's safety in Delhi and has been duly recognized by the India Radio Forum. 92.7 BIG FM Delhi will continue to proactively highlight issues that plague our society with more campaigns like De Taali"
Notes to Editor
About Reliance Media World Ltd.
Reliance Media World Limited is part of the Reliance ADA Group. One of India's youngest media houses, it has grown at a steady pace becoming one of India's leading media businesses. RMWL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Events - specializes in event creation & management BIG Live - in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural - offers holistic solutions for clients' rural marketing requirements and BIG Digital - an initiative in the digital space offering mobile and online solutions.