It's a Ladies Special on Delhi's Radio City 91.1FM with City Ki Kitty
From June 15, the on-air City Ki Kitty is offering a gala time to the women listeners on Ladies First.
Tweet-- From gossiping to enjoying a hearty meal, Kitty parties have become the new benchmark of social mobility today. These parties offer a great way to de stress, wile away free time whilst also being productive. Ladies are the best home makers. Besides they are also the best party planners, dreaming up the most imaginative themes. They select and make a variety of delicacies and play the most innovative games that one could ever think of. So, to keep the interest of dear ladies and to offer some respite from the scorching heat of Delhi’s summer, Delhi’s Radio City 91.1FM is hosting City Ki Kitty, an ongoing campaign divided in two phases spread across two months.
From June 15, the on–air City Ki Kitty is offering a gala time to the women listeners on Ladies First. A mid morning show from 11:00 am to 2:00 pm for the women of today, it is both progressive and vibrant. There are no boring TV gossips, no preachy fashion and beauty tips, no Bollywood spicy stories. It’s a show that gives a thorough understanding on “Women and their Relationships” and allows them share, talk and open up. Ladies First explores various facets of a woman and her relationships. Relationships that she shares, nurtures, cares, believes in and some she is scared of. On Ladies First women can speak about anything from their deepest secrets to their most superficial awe with the warm, friendly host – RJ Mahiya.
Women listeners those who want to be a part of this spectacular City Ki Kitty show and those who host Kitty parties, need to tune into the Ladies First show and will have to tell RJ Mahiya some interesting facts about their Kitty party. Listeners can participate by sending SMS to CITY KITTY NAME to 57007 or can call at 41719191. During the week, 2 listeners will be selected and RJ Mahiya will visit their homes, where the lucky ladies will have the chance to go live on air, play games and give away prizes. This will culminate into a grand gala event only for women.
Speaking about the campaign, Rana Barua, Executive Vice President, National Head –Programming & Marketing said, ‘We at Radio City always believe in providing innovative and new initiatives to our listeners. And going by the fact that the Ladies First is one of the popular mid morning shows, we decided to offer something different and exciting to our woman listeners. Also addressing the fact that ladies in the city are party hoppers this is a unique way of connecting them on air and offering them the best of the party times.”
Adding further, he said, “Going by the response that we have received in just a few days, we have decided to create a women community in the form of a ‘Kitty Party’ group for our listeners.”
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
Notes to Editor
About Radio City 91.1FM
Radio City 91.1FM is India’s first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Radio City 91.1FM’s fresh and vibrant outlook, 'Whatte Fun' offers a differentiated listening experience through melodious adult contemporary (AC) format of music to SEC AB Adult audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.