Cricket Mahabharata Unveils Only On Big 92.7 Fm
While the IPL warmed up cricket fans the world over, it set the backdrop for the mother of all cricket wars ever - the ICC World Twenty20, England 2009 and BIG 92.7 FM, as the official radio partners is offerings its listeners exclusive and captivating entertainment through its property that best defines the game war through the Cricket Mahabharata.
Tweet-- While the IPL warmed up cricketfans the world over, it set the backdrop for the mother of all cricket warsever - the ICC World Twenty20, England2009 and BIG 92.7 FM, as the officialradio partners is offerings its listeners exclusive and captivatingentertainment through its property that best defines the game war through the Cricket Mahabharata.
Reaching out to India,across its 44 stations and 22 million Indians across the country, Cricket Mahabharata is the first of itskind property on Radio where cricket is packaged and presented like neverbefore and in form of a battle. Cricket Mahabharata will have interestingon-air elements like Cricket ka Maha Yodha, which willsee none other than veteran cricketer-batsman Arun Lal who will provide exclusive expert match previews andanalysis of each game. Adding the humor fizz to cricket is the ComedyKa Maha Yodha, which will see a humorous twist to the matches to createinterest among listeners. Yudh Viram is another interestingoffering which will see ace humorists mimic cricketers and commentators across theborder.
The on air entertainmentpromises unlimited fun as players will be given interesting titles that are insync with the Cricket Mahabharata theme where best bowler will be titled Matchka Arjun and best batsman will be Match ka Bheem. Finally there is MeinSamay Hoon which will see update previews, reviews and much more whichinclude numerology and astrology. Family and friends of the Indian Cricket Teamwill also be on the station
In addition to the above on airofferings, two of the ace jocks from the Mumbai and Bangalorestation, co-incidentally both cricket fanatics and both going with the samename - RJ Rohit will be going to England towatch the matches and report with interesting updates from the venue.
Reaching out to India onground, a signature drive is also part of the on ground activation, as the citywill come together to wish the Indian Team Yodhas the very best at the Kurukshetra. Dhol squads and sweetdistribution will add on to the on ground celebrations when the team wins.
Speaking on the occasion, Mr. Nirupam Sonu, Programming Head - BIG 92.7FM said, “As the official FM Radio Partner for the ICC World Twenty20,England 2009, we are offering listener’s unlimited action through our veryunique, tailor made property called the Cricket Mahabharat. The Cricketainment offeredon the Station will be exclusive and will ensure listeners have a super time keepingthemselves hooked to the station. Our cricket expert, Arun Lal comes with excellentcredentials and is sure to add tremendous value to the offerings ensuring anaction packed Mahabharata on air…”
Notes to Editor
BIG 92.7 FM,India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., sinceits first station launch in September 2006, has expanded at a phenomenal pacecreating history by launching its 45 station network in 18 months, including anFM station in Singapore.Having completed its goal of a Pan Indian presence spanning 45 cities, 1000towns and 50,000 villages to reach 200 million Indians across the sub-continent,the brand is now looking towards expanding to more cities within the country aswell as overseas. The brand has taken FM as a medium of entertainment beyondthe metros, to virgin markets, offering consumers and advertisers a newexperience of this medium of entertainment. Within a short span of time withdistinctive content and innovative promotion, BIG 92.7 FM has establishedleadership in the FM space and firmly laid the foundation for an excitingfuture ahead.