BIG 92.7 FM Delhi appoints A Mathew George as Sales Head

A Mathew George will be responsible for the entire Sales function in Delhi

New Delhi, Delhi, June 4, 2009 /India PRwire/ -- In a latest development, Delhi’s - BIG 92.7 FM, has announced the appointment of A Mathew George as its Sales Head. With over 16 years of rich experience in media, Mathew will be spearheading the Delhi Ad Sales of BIG 92.7 FM. Prior to this role, Mathew was with BIG 92.7 FM as Regional Retail Sales Head – North.

An Eco (H) degree holder from Delhi University, Mathew has worked in Bennnett Coleman & Co, & Radio City prior to joining BIG 92.7 FM in 2007.

Commenting on Mathew’s appointment, Mr. Ashwin Padmanabhan, Station Director (Delhi), BIG 92.7 FM said, “Mathew was already a part of the BIG family and has demonstrated his drive, focus and ability to build value for the business, I am delighted to have someone with Mathew’s caliber and accomplishments take-on this responsibility. His extensive experience and knowledge of the media industry in the North will help serve and create great solutions for our customers.

Commenting on his new role, Mathew said, “I am looking forward to building a strong team that offers innovative brand solutions which will help clients use radio more effectively. In the current market scenario, it is important that we offer impactful options to the clients and that would be our core focus. In addition, we also hope to re-define our service levels that set new bench marks in the industry.”

Notes to Editor

BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.

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